Content Creator

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: Sinclair Broadcast Group

🔹 Location: Columbia, South Carolina, United States

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conceptualizing, writing, shooting, and editing creative content for various platforms
• Collaborating with digital strategists, creative leads, and clients to develop content that aligns with brand goals and audience needs
• Managing asset distribution and tracking deliverables through Adobe Workfront
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to thrive in a fast-paced environment.

📋 Key Responsibilities

✅ Produce scroll-stopping, channel-agnostic content for TV, social, web, and other platforms

✅ Partner with digital strategists and creative leads to develop content that aligns with brand goals and audience needs

✅ Write scripts, shoot footage, and edit everything from fast-turn social reels to longer-form branded videos

✅ Work directly with internal teams and external clients to bring visions to life

✅ Manage asset distribution across the network and track deliverables through Adobe Workfront

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., Communications, Journalism, Film Studies) or equivalent experience

Experience: 2-5 years of experience in content creation, video production, or a related field

Required Skills:

• Passion for visual storytelling with a marketing mindset
• Mastery of Adobe Creative Cloud, especially Premiere Pro, After Effects, Photoshop, and Illustrator
• Camera skills and lighting savvy
• Collaborative spirit with the confidence to lead a concept or run a solo shoot

Preferred Skills:

• Experience with broadcast media or related industries
• Portfolio that demonstrates a strong understanding of branding and marketing

ASSUMPTION: Candidates with a strong portfolio showcasing their creative skills and experience will be given priority.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 per year (Based on industry standards for similar roles and experience levels in Columbia, SC)

Benefits:

• Great Benefits
• Upward Mobility

Working Hours: Full-time position with a typical workweek of 40 hours, Monday through Friday. Occasional overtime may be required to meet deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sinclair Broadcast Group operates in the Broadcast Media Production and Distribution industry, focusing on local news and sports content.

Company Size: Sinclair Broadcast Group has 5,001-10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Sinclair Broadcast Group was founded in 1986 and has since grown to become a leading provider of local news and sports content.

Company Description:

• Sinclair Broadcast Group is a diversified media company that owns, operates, and provides services to 185 television stations in 86 markets affiliated with all major broadcast networks.
• The company also owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest.
• Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON.

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Ring of Honor Wrestling Entertainment
• Content Creation
• Tennis Channel
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• TBD
• Sinclair Cares
• and NewsON

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group's extensive reach and diverse content offerings provide ample opportunities for growth and exposure within the industry.

📊 Role Analysis

Career Level: This role is suitable for mid-level candidates with 2-5 years of experience in content creation, video production, or a related field.

Reporting Structure: The Content Creator will report directly to the Creative Director or a similar role within the Agile Content Creation Engagement Team (ACCET).

Work Arrangement: This is an on-site position based in Columbia, South Carolina. Occasional remote work may be considered for specific projects or tasks.

Growth Opportunities:

• Advancement within the Agile Content Creation Engagement Team (ACCET) or other departments within Sinclair Broadcast Group
• Expanding skillset and expertise in content creation, video production, and related fields
• Potential opportunities to work on high-profile projects and collaborate with industry professionals

ASSUMPTION: Candidates with a strong portfolio and relevant experience will have ample opportunities for growth and advancement within Sinclair Broadcast Group.

🌍 Location & Work Environment

Office Type: The Content Creator will work in a fast-paced, creative office environment with a collaborative team.

Office Location(s): 10706 Beaver Dam Rd, Cockeysville, Maryland 21030, US (Headquarters) and 140 4th Ave, North, Seattle, Washington 98109, US (Additional Office)

Geographic Context:

• Columbia, South Carolina, is the capital and second-largest city in the state, offering a mix of urban and suburban living.
• The city is known for its rich history, vibrant arts scene, and outdoor recreation opportunities.
• Columbia is home to several colleges and universities, providing a diverse and educated workforce.

Work Schedule: The typical workweek is Monday through Friday, with occasional overtime required to meet deadlines.

ASSUMPTION: The fast-paced, creative work environment at Sinclair Broadcast Group will appeal to candidates who thrive in dynamic and collaborative settings.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager and/or team members to discuss the role and candidate's qualifications
• Portfolio review and/or creative challenge to evaluate the candidate's skills and style
• Final interview with the Creative Director or a similar role within the Agile Content Creation Engagement Team (ACCET)

Key Assessment Areas:

• Creativity and innovation in content creation
• Communication and collaboration skills
• Technical proficiency with Adobe Creative Cloud and related software
• Understanding of branding and marketing principles

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio showcasing your best work in content creation and video production
• Prepare for the interview by researching Sinclair Broadcast Group and the Agile Content Creation Engagement Team (ACCET)
• Be ready to discuss your creative process and how you approach content creation challenges

ATS Keywords: Content Creator, Video Production, Adobe Creative Cloud, Premiere Pro, After Effects, Photoshop, Illustrator, Branding, Marketing, Collaboration, Creative Concepting

ASSUMPTION: The interview process at Sinclair Broadcast Group is designed to assess the candidate's creative skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator)
• Adobe Workfront (Project Management and Asset Tracking)
• Camera and lighting equipment (specific equipment may vary)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic environment
• Collaborative and team-oriented approach
• Focus on results and meeting deadlines
• Openness to feedback and continuous learning

Self-Assessment Questions:

• Do you thrive in fast-paced, collaborative environments?
• Are you comfortable working with tight deadlines and managing multiple projects?
• Do you have a strong understanding of branding and marketing principles?
• Are you open to feedback and willing to learn from your colleagues?

ASSUMPTION: Candidates who align with Sinclair Broadcast Group's values and work style will be more likely to succeed in this role and contribute to the team's success.

⚠️ Potential Challenges

• Meeting tight deadlines and managing multiple projects simultaneously
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with diverse teams and stakeholders
• Continuously learning and staying up-to-date with industry trends and best practices

ASSUMPTION: Candidates who are proactive, organized, and able to manage their time effectively will be better equipped to overcome these challenges.

📈 Similar Roles Comparison

• Content Creator vs. Video Editor: Content Creators are responsible for the entire creative process, from concept to execution, while Video Editors focus on post-production and finalizing videos.
• Industry-specific context: Broadcast media roles often require a strong understanding of branding and marketing principles, as well as the ability to work with tight deadlines and manage multiple projects.
• Career path comparison: Content Creators may progress to roles such as Senior Content Creator, Creative Director, or move into management or production roles within the industry.

ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their overall professional development plan.

📝 Sample Projects

• Developing a social media campaign for a local business, including concepting, shooting, and editing short videos to promote their products or services
• Creating a branded content series for a national client, showcasing their products or services in an engaging and innovative way
• Producing a live event or broadcast, managing all aspects of production from pre-production to post-production

ASSUMPTION: Candidates should be prepared to discuss their past projects and how they approached similar challenges in their previous roles.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does the Agile Content Creation Engagement Team (ACCET) collaborate with other departments within Sinclair Broadcast Group?
• What opportunities are there for growth and advancement within the Agile Content Creation Engagement Team (ACCET) or the broader organization?
• How does Sinclair Broadcast Group support the professional development of its employees?
• What is the company culture like, and how does this role contribute to the overall success of the organization?

ASSUMPTION: Candidates should use the interview process to assess the fit of the role and the company with their long-term career goals and personal values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://edyy.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_2002/job/14504
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Include a link to your portfolio showcasing your best work in content creation and video production
• Prepare for the interview by researching Sinclair Broadcast Group and the Agile Content Creation Engagement Team (ACCET)
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.