Content Creator

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: Infinity Marketing

🔹 Location: Greenville, SC

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and creating content across social media platforms and websites, with a focus on blogs.
• Developing and executing social media strategies that align with client goals and engage target audiences.
• Collaborating with internal teams, including SEO, to ensure content is aligned with brand standards, client objectives, and optimized with relevant keywords.
• Monitoring social media engagement, tracking performance metrics, and adjusting strategies as needed.
• Assisting in ideation and development of content for marketing campaigns across all digital platforms.

ASSUMPTION: This role requires a strong understanding of social media platforms, SEO best practices, and the ability to create engaging, high-quality content that resonates with target audiences.

📋 Key Responsibilities

✅ Develop and execute social media strategies that align with client goals and engage target audiences across various platforms.

✅ Create, edit, and publish high-quality, relevant content, including blog posts, PR pieces, and social media posts.

✅ Manage day-to-day activities on client social media accounts, including content creation, community engagement, and audience interaction.

✅ Collaborate with internal teams, including SEO, to ensure that content is aligned with brand standards, client objectives, and optimized with relevant keywords.

✅ Monitor social media engagement, track performance metrics, and adjust strategies as needed.

✅ Assist in ideation and development of content for marketing campaigns across all digital platforms.

✅ Stay informed about current events, trends, and best practices in social media, blogging, and digital marketing.

✅ Proofread and edit all content for accuracy, clarity, and consistency, ensuring error-free delivery.

✅ Travel as needed for client meetings, training, or on-location content capture (video and photography).

✅ Other duties as assigned.

ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and the capacity to work independently to meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience).

Experience: At least 2 years of experience in social media management, blogging, and content creation.

Required Skills:

• Proficiency in Microsoft Office 365; experience with WordPress and Canva, preferred.
• Basic understanding of SEO and social media best practices.
• Experience in creating social media visuals.
• Strong writing, editing, and proofreading skills with an ability to adapt to different styles.
• Ability to research topics thoroughly and produce engaging, clear, and concise content.
• Demonstrated ability to create clean, understandable, and clear copy for a diverse range of projects as evidenced by their portfolio.
• Advanced knowledge of English grammar and popular style guides (i.e., AP Stylebook).
• Ability to thoroughly research topics for various projects.
• Ability to follow strict brand standards.
• Understanding of industry-standard word processing tools and Google products.
• Must be a quick learner.
• Able to work independently to meet deadlines.
• Able to multi-task and stay organized.
• Responsive.
• Effective listener and notetaker.
• Positive and respectful.

Preferred Skills:

• Experience with project management tools (e.g., Asana, Trello).
• Familiarity with CRM software (e.g., HubSpot, Salesforce).
• Knowledge of HTML and CSS.

ASSUMPTION: Candidates with experience in a similar role, familiarity with relevant tools, and a strong portfolio demonstrating their writing and editing skills will be highly competitive for this position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Content Creator role in Greenville, SC, with 2-5 years of experience, the estimated salary range is $45,000 - $60,000 per year. This estimate takes into account the company's size and the local cost of living.

Benefits:

• Health, dental, and vision insurance.
• 401(k) plan with company match.
• Paid time off (vacation, sick, and holidays).
• Employee development opportunities.
• Company-sponsored events and team-building activities.

Working Hours: This role requires a standard workweek of 40 hours, with the possibility of occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience, skills, and performance. Benefits are subject to change and may be subject to eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Infinity Marketing is an advertising services company, focusing on full-funnel growth for brands across 15+ industries. They specialize in media planning and buying, social media, influencer marketing, SEO, SEM, brand strategy, direct marketing, digital marketing, performance marketing, traditional marketing, creative services, custom websites, video production, and content strategy.

Company Size: With 51-200 employees, Infinity Marketing offers a mid-sized agency environment, providing opportunities for collaboration and growth while maintaining a personal touch.

Founded: Established in 1993, Infinity Marketing has over three decades of experience in the marketing industry, demonstrating stability and longevity.

Company Description:

• Infinity Marketing is a team of creators, analyzers, and marketing problem-solvers based in Greenville, South Carolina.
• They focus on fostering collaboration, building meaningful relationships, and driving full-funnel growth for clients.
• Their approach combines partnership and performance to create comprehensive solutions that make a measurable difference.

Company Specialties:

• Media planning and buying.
• Social media management.
• Influencer marketing.
• SEO and SEM.
• Brand strategy.
• Direct marketing.
• Digital marketing.
• Performance marketing.
• Traditional marketing.
• Creative services.
• Custom websites.
• Video production.
• Content strategy.

Company Website: http://www.infinitymkt.com

ASSUMPTION: Infinity Marketing's diverse range of services and expertise allows them to provide comprehensive marketing solutions tailored to their clients' unique needs.

📊 Role Analysis

Career Level: This role is suitable for a mid-level Content Creator looking to grow their career in digital marketing. It offers opportunities to collaborate with various teams and contribute to cross-functional projects.

Reporting Structure: The Content Creator will report directly to the Creative Director and work closely with the SEO, account management, and other creative teams.

Work Arrangement: This is an on-site position, requiring the candidate to work from Infinity Marketing's office in Greenville, SC. However, there may be opportunities for remote work or flexible hours, depending on the candidate's needs and the team's requirements.

Growth Opportunities:

• Advancement to a Senior Content Creator or similar role within the creative department.
• Expansion into related fields, such as account management, strategy, or project management.
• Professional development opportunities, including workshops, webinars, and industry conferences.

ASSUMPTION: Candidates who demonstrate strong performance, initiative, and a willingness to learn will have ample opportunities for growth and advancement within Infinity Marketing.

🌍 Location & Work Environment

Office Type: Infinity Marketing's office is a collaborative, creative workspace designed to foster innovation and teamwork.

Office Location(s): 874 S. Pleasantburg Drive, Suite A, Greenville, SC 29607, US

Geographic Context:

• Greenville, SC, is a mid-sized city with a growing tech industry and a thriving arts and culture scene.
• The city offers a relatively low cost of living compared to other major metropolitan areas in the southeastern United States.
• Greenville is known for its vibrant downtown, with numerous restaurants, shops, and entertainment venues.

Work Schedule: The standard workweek is Monday through Friday, with core hours of 9:00 AM to 5:00 PM. However, the role may require occasional evening or weekend work to meet project deadlines or attend client events.

ASSUMPTION: Candidates who enjoy working in a collaborative, fast-paced environment and thrive on creating engaging content will find Infinity Marketing's work environment appealing.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department.
• In-person or virtual interview with the Creative Director and a member of the creative team.
• Portfolio review and writing test.
• Final interview with the Creative Director and another member of the leadership team.

Key Assessment Areas:

• Writing and editing skills.
• Portfolio quality and relevance.
• Understanding of social media platforms and best practices.
• Ability to work collaboratively and independently.
• Problem-solving skills and adaptability.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a link to your portfolio, showcasing your best writing samples and any relevant multimedia content.
• Prepare for the writing test by familiarizing yourself with Infinity Marketing's brand voice and style guidelines.
• Research the company and be prepared to discuss how your skills and experience align with their mission and values.

ATS Keywords: social media management, content creation, blogging, SEO, writing, editing, proofreading, research, community engagement, digital marketing, Microsoft Office 365, WordPress, Canva, time management, organization, listening

ASSUMPTION: Infinity Marketing's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. Successful candidates will demonstrate strong communication skills, a passion for storytelling, and a commitment to continuous learning.

🛠️ Tools & Technologies

• Microsoft Office 365 (Word, Excel, PowerPoint).
• WordPress (content management system).
• Canva (graphic design platform).
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Project management tools (e.g., Asana, Trello).
• CRM software (e.g., HubSpot, Salesforce).

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Growth-obsessed: Infinity Marketing prioritizes continuous learning and improvement, both for their clients and their team members.
• Problem solvers: They approach challenges with creativity and determination, always seeking innovative solutions.
• Partnership: They believe in building strong, lasting relationships with their clients, colleagues, and community.

Work Style:

• Collaborative: Infinity Marketing encourages teamwork and open communication across departments.
• Adaptable: They value employees who can think on their feet and pivot when needed.
• Performance-driven: They focus on delivering measurable results for their clients and continuously improving their own processes.

Self-Assessment Questions:

• Do you thrive in a collaborative, fast-paced environment?
• Are you passionate about storytelling and creating engaging content?
• Do you embrace continuous learning and adaptability?

ASSUMPTION: Candidates who share Infinity Marketing's values and work style will be well-suited to their company culture and likely to find success in this role.

⚠️ Potential Challenges

• Managing multiple client projects and deadlines simultaneously.
• Keeping up with the fast-paced nature of social media and digital marketing trends.
• Occasional travel for client meetings, training, or on-location content capture.
• Adapting to the unique brand voice and style guidelines of various clients.

ASSUMPTION: Successful candidates will be organized, proactive, and able to manage their time effectively to overcome these challenges.

📈 Similar Roles Comparison

• Unlike some content creation roles, this position focuses heavily on social media management and strategy, requiring a strong understanding of various platforms and their unique audiences.
• Infinity Marketing's mid-sized agency environment offers a balance between the personal touch of a smaller agency and the resources and opportunities of a larger one.
• This role provides opportunities for growth and advancement within the creative department and related fields, such as account management or strategy.

ASSUMPTION: Candidates should research similar roles at other advertising agencies to better understand the unique aspects of this opportunity and how it aligns with their career goals.

📝 Sample Projects

• Developing a comprehensive social media strategy for a new client, including platform-specific content calendars and engagement plans.
• Creating a series of blog posts on a specific industry topic, optimizing them for SEO and sharing them across relevant social media channels.
• Managing a client's social media accounts for a major product launch, including real-time content creation, community engagement, and performance tracking.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution and performance analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the creative department?
• How does Infinity Marketing approach client onboarding and ensuring a smooth transition for new clients?
• What opportunities are there for professional development and growth within the company?
• How does Infinity Marketing foster a culture of collaboration and open communication across departments?
• What are the most challenging aspects of working in a mid-sized advertising agency, and how does Infinity Marketing address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your best writing samples and any relevant multimedia content.
• Prepare for the writing test by familiarizing yourself with Infinity Marketing's brand voice and style guidelines.
• Research the company and be prepared to discuss how your skills and experience align with their mission and values.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.