Content Creator

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: Maker Lab

🔹 Location: Kuala Lumpur, Malaysia (Remote)

🔹 Job Type: 6 Months Fixed Term Contract

🔹 Category: Marketing & Communications

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and managing content strategy for TikTok
• Creating and editing video content for various social media platforms
• Staying updated on industry trends and identifying engagement opportunities
• Collaborating with cross-functional teams and stakeholders

ASSUMPTION: This role requires a high level of self-motivation and adaptability, as the Content Creator will wear multiple hats and work independently with minimal guidance.

📋 Key Responsibilities

✅ Build and manage the content strategy for TikTok in partnership with the social media strategist

✅ Keep up to date with content-related digital and social best practices and industry trends to identify opportunities for engagement

✅ Be the guardian of video content for all social channels

✅ Own the entire process of shooting, editing, and uploading the content while measuring performance to drive future strategy

ASSUMPTION: The role may require working on weekends or evenings to ensure content is published on time, especially for time-sensitive platforms like TikTok and Instagram.

🎯 Required Qualifications

Education: Degree in Business, Communications, or Marketing preferred, or equivalent industry experience

Experience: 3+ years of experience in social media with a focus on TikTok

Required Skills:

• Excellent video editing and shooting skills. Should ideally have a certification in video editing software
• Has a finger on the pulse of pop culture and the Gen Z audience
• A high level of attention to detail and an ability to multitask with fast turnaround times
• Strong ability to apply market research, data, and strategy to come up with innovative outcomes
• Exceptional verbal and written English communication and presentation skills

Preferred Skills:

• Fluency in another Asian language to cover projects spanning JAPAC
• Experience in working closely with Brand/Consumer Marketing teams

ASSUMPTION: While not explicitly stated, proficiency in using social media management tools and analytics platforms is expected for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level Content Creator role in Kuala Lumpur, the estimated salary range is RM 6,000 - RM 9,000 per month (USD 1,350 - USD 2,000).

Benefits:

• Opportunity to work with global brands and gain international experience
• Flexible work arrangement with remote work options
• Potential for contract renewal or full-time employment

Working Hours: Full-time (40 hours/week), with flexible hours to accommodate content publishing schedules

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Maker Lab is a global marketing consultancy specializing in building and running in-house micro-agencies alongside clients, with a focus on digital marketing competencies.

Company Size: Maker Lab has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Maker Lab was established in 2015 and is headquartered in Singapore, with offices in London and Los Angeles.

Company Description:

• Maker Lab collaborates with culture brands like YouTube, Netflix, Amazon, and Google to drive business growth and marketing efficiencies
• The company embeds cross-functional teams of multidisciplinary marketing specialists into clients' ecosystems
• Maker Lab's solutions span various marketing services, including digital and content marketing, data analytics, CRM, influencer engagement, and social media management

Company Specialties:

• Social media strategy and management
• Content production and creative services
• Data analytics and CRM
• Influencer engagement and partnerships

Company Website: http://www.wearemakerlab.com

ASSUMPTION: Maker Lab's focus on collaboration and embedding teams into clients' ecosystems suggests a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Content Creator will report directly to the Social Media Strategist and collaborate with cross-functional teams and stakeholders

Work Arrangement: Remote work with flexible hours to accommodate content publishing schedules

Growth Opportunities:

• Potential for contract renewal or full-time employment
• Opportunity to work with global brands and gain international experience
• Possibility to take on additional responsibilities and advance within the company

ASSUMPTION: The 6-month fixed-term contract nature of this role may provide an opportunity for the successful candidate to prove themselves and secure a full-time position.

🌍 Location & Work Environment

Office Type: Remote work with occasional virtual meetings and collaboration sessions

Office Location(s): Kuala Lumpur, Malaysia (Remote)

Geographic Context:

• Kuala Lumpur is a bustling, multicultural city with a vibrant social media scene
• The city offers a mix of modern amenities and traditional cultural experiences
• Kuala Lumpur is well-connected by international flights, making it an ideal hub for working with global brands

Work Schedule: Full-time (40 hours/week), with flexible hours to accommodate content publishing schedules

ASSUMPTION: The remote work arrangement may require the candidate to have a reliable internet connection and a dedicated workspace at home.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the social media strategist and other team members
• Portfolio or content creation test (if applicable)
• Final decision and offer

Key Assessment Areas:

• Video editing and content creation skills
• Understanding of TikTok and other social media platforms
• Cultural awareness and pop culture knowledge
• Communication and presentation skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on social media and content creation
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company
• Prepare a portfolio or content creation test showcasing your video editing and shooting skills
• Research Maker Lab's clients and industry trends to show your initiative and interest in the role

ATS Keywords: TikTok, content strategy, video editing, social media management, pop culture, Gen Z, attention to detail, multitasking, market research, data analysis, communication, team collaboration, time management, presentation skills

ASSUMPTION: The application process may take up to 4-6 weeks, depending on the number of candidates and the hiring team's availability.

🛠️ Tools & Technologies

• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The candidate should be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Talent-centric mindset
• Collaboration and partnership
• Innovation and continuous learning
• Results-driven approach

Work Style:

• Adaptable and flexible
• Self-motivated and independent
• Strong communication and teamwork skills
• Data-driven and strategic thinking

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends in social media and pop culture?
• Can you provide an example of a time when you had to manage multiple projects with tight deadlines?
• How do you approach working with diverse teams and stakeholders?

ASSUMPTION: Maker Lab values candidates who are passionate about social media, adaptable, and results-driven, with a strong work ethic and a talent-centric mindset.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Working with diverse teams and stakeholders with varying expectations and priorities
• Adapting to a remote work environment and maintaining productivity

ASSUMPTION: The successful candidate should be able to manage their time effectively, prioritize tasks, and communicate proactively to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional social media manager roles, this position focuses heavily on content creation and video editing
• This role requires a strong understanding of TikTok and other social media platforms, as well as the ability to analyze data and make strategic decisions
• Career progression in this role could lead to opportunities in content strategy, social media management, or even account management within the agency

ASSUMPTION: The unique focus on content creation and video editing sets this role apart from other social media-related positions and offers a distinct career path within the agency.

📝 Sample Projects

• Developing a content strategy for a global brand's TikTok channel, including video concepts, posting schedule, and engagement metrics
• Editing and publishing a series of short videos for Instagram Reels to promote a new product launch
• Analyzing social media performance data to identify trends and optimize content strategy for a client's multiple channels

ASSUMPTION: The candidate should be able to provide examples of their previous work that demonstrate their video editing, content creation, and data analysis skills.

❓ Key Questions to Ask During Interview

• How does Maker Lab support the professional development of its employees?
• Can you describe the team structure and how this role fits into the broader social media strategy for clients?
• How does Maker Lab approach collaboration and partnership with its clients?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does Maker Lab foster a talent-centric mindset within its teams?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or content creation test showcasing your video editing and shooting skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.