📌 Core Information
🔹 Job Title: Content Creator
🔹 Company: Inch & Co
🔹 Location: York, Pennsylvania, United States
🔹 Job Type: Full-Time
🔹 Category: Content Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and producing engaging content across various digital platforms
- Collaborating with cross-functional teams to align content with company goals
- Writing compelling, SEO-optimized copy for various content types
- Designing and producing graphics, photography, and short-form videos
- Managing a content calendar to ensure consistent and timely delivery
- Analyzing content performance metrics to refine strategies and improve engagement
- Staying current with industry trends and best practices in content marketing
ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and a solid understanding of digital marketing principles.
📋 Key Responsibilities
✅ Develop and produce engaging content for social media, websites, blogs, and email campaigns
✅ Collaborate with cross-functional teams to align content with company goals, campaigns, and branding strategies
✅ Write compelling, SEO-optimized copy for blogs, articles, and website content
✅ Design and produce graphics, photography, and short-form videos that support marketing initiatives
✅ Plan, manage, and maintain a content calendar to ensure consistent and timely delivery
✅ Monitor and analyze content performance metrics to refine strategies and improve engagement
✅ Stay current with industry trends, emerging platforms, and best practices in content marketing and digital storytelling
✅ Work with external vendors, partners, and collaborators when necessary to produce content
✅ Ensure all content aligns with the company’s voice, tone, and branding guidelines
ASSUMPTION: This role requires a high level of self-motivation, time management, and adaptability to various content formats and platforms.
🎯 Required Qualifications
Education: No college degree required
Experience: 0-2 years of relevant experience
Required Skills:
- Proficiency with content creation tools such as Adobe Creative Suite, Canva, or similar tools
- Strong writing, editing, and storytelling skills with attention to detail
- Familiarity with SEO best practices and analytics tools for measuring content performance
- Experience managing social media platforms and scheduling tools
- Excellent organizational and project management skills with the ability to meet deadlines
- Ability to work independently and collaboratively in a fast-paced environment
Preferred Skills:
- Experience with photography, videography, and video editing tools
- Familiarity with website management tools
- Knowledge of email marketing tools
- Understanding of digital advertising and paid media strategies
ASSUMPTION: While a college degree is not required, candidates should possess a strong portfolio showcasing their content creation skills and relevant work experience.
💰 Compensation & Benefits
Salary Range: $40,000 - $60,000 per year
Benefits:
- Competitive salary
- Comprehensive health, dental, and vision insurance plans
- 401K with company match
- Paid Time Off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for entry-level content creator roles in the York, PA area.
📌 Applicant Insights
🔍 Company Context
Industry: Inch & Co is a real estate development company focused on designing, building, and maintaining properties throughout the northeast region of the U.S.
Company Size: Inch & Co has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Inch & Co was founded and has been operating for over 20 years, with a strong presence in the York, PA area.
Company Description:
- Inch & Co specializes in industrial, commercial, and HOA properties
- The company focuses on designing and building properties that inspire corporate teams, bring families together, and work with the lifestyles that make each community unique
- Inch & Co is dedicated to maintaining properties that meet the highest standards of quality and functionality
Company Specialties:
- Industrial property development
- Commercial property development
- HOA property management
Company Website: https://inchandcoconstruction.com
ASSUMPTION: As a real estate development company, Inch & Co places a strong emphasis on visual content and storytelling to showcase their properties and connect with their target audience.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career content creators looking to gain experience in the real estate industry.
Reporting Structure: The Content Creator will report directly to the Marketing Manager and collaborate with various departments, including Sales, Design, and Property Management.
Work Arrangement: This is an on-site, full-time position with standard office hours. However, some flexibility may be available for remote work on a case-by-case basis.
Growth Opportunities:
- Advancement to a Senior Content Creator or Content Manager role as the company grows and expands its marketing efforts
- Cross-training and collaboration opportunities with other departments, such as Design or Property Management
- Potential to take on additional responsibilities and projects as the company's content needs evolve
ASSUMPTION: Given the company's size and growth potential, there are opportunities for career advancement and skill development within the marketing department and beyond.
🌍 Location & Work Environment
Office Type: Inch & Co's headquarters is a modern, professional office space located in York, PA.
Office Location(s): 2950 Lewisberry Road, York, PA 17404, US
Geographic Context:
- York, PA is a mid-sized city with a population of approximately 44,000 people
- The city is located in south-central Pennsylvania, about 45 minutes from Harrisburg and 1.5 hours from Philadelphia
- York offers a mix of urban and suburban living, with a variety of cultural attractions, outdoor recreation, and historical sites
Work Schedule: Standard office hours are Monday through Friday, 8:30 AM to 5:00 PM, with a one-hour lunch break. Some flexibility may be available for remote work or adjusted hours.
ASSUMPTION: The work environment at Inch & Co is collaborative and professional, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Marketing Manager
- In-person or virtual interview with the Marketing Manager and a member of the Marketing team
- Final interview with the Marketing Manager and a member of the Executive team
- Background check and offer extension
Key Assessment Areas:
- Creativity and storytelling skills
- Writing and editing abilities
- Familiarity with content creation tools and platforms
- Understanding of SEO best practices and content analytics
- Project management and organizational skills
- Alignment with Inch & Co's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content creation experience and skills
- Include a portfolio or samples of your work that demonstrate your creativity, writing, and design abilities
- Prepare examples of how you've approached content strategy, audience engagement, and brand messaging in previous roles
- Research Inch & Co's properties and marketing efforts to show your understanding of the company and its target audience
ATS Keywords: Content creation, content marketing, writing, editing, storytelling, graphic design, photography, videography, social media, project management, SEO, analytics, brand messaging, audience engagement
ASSUMPTION: Inch & Co uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Canva
- Hootsuite or other social media management platforms
- Google Analytics
- WordPress or other content management systems
- SEMrush or other SEO tools
ASSUMPTION: Familiarity with these tools is not required but can be beneficial in the application process and onboarding.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of our business
- Expertise: Continuously expanding our knowledge and skills to provide the best possible service to our clients
- Collaboration: Working together to achieve common goals and create lasting relationships
- Innovation: Embracing new ideas and approaches to stay ahead of the competition
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality content
- Adaptable and open to feedback and constructive criticism
- Proactive and self-motivated, with strong time management and organizational skills
Self-Assessment Questions:
- Do you possess strong storytelling skills and a creative mindset?
- Are you comfortable working collaboratively and taking feedback from various departments?
- Do you have a proven track record of delivering high-quality content on deadline?
ASSUMPTION: Inch & Co values candidates who are passionate about content creation, committed to delivering high-quality work, and eager to collaborate with cross-functional teams.
⚠️ Potential Challenges
- Managing multiple content projects and deadlines simultaneously
- Adapting to the unique content needs and branding guidelines of various Inch & Co properties
- Staying current with industry trends and best practices in content marketing and digital storytelling
- Working in a fast-paced, dynamic environment with shifting priorities and tight deadlines
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing or communications roles, this position focuses primarily on content creation and management
- Inch & Co's real estate focus sets this role apart from content creation positions in other industries
- Career progression in this role could lead to opportunities in marketing, communications, or property management within the real estate industry
ASSUMPTION: While this role shares similarities with content creation positions in other industries, the real estate focus and company culture make it a unique opportunity for the right candidate.
📝 Sample Projects
- Developing a content strategy for a new Inch & Co property launch, including social media posts, blog articles, and email campaigns
- Creating a series of short-form videos showcasing the unique features and amenities of an Inch & Co property
- Designing and producing graphics for an Inch & Co marketing campaign, including social media images, infographics, and print materials
ASSUMPTION: These sample projects demonstrate the variety of content creation tasks and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical content calendar for Inch & Co properties, and how this role would contribute to its development and maintenance?
- How does the Marketing team collaborate with other departments, such as Sales and Property Management, to ensure consistent branding and messaging across all content channels?
- What opportunities exist for professional development and growth within the Marketing department and the company as a whole?
- How does Inch & Co measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company culture like at Inch & Co, and how does this role fit into the overall company mission and values?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to understanding the company's content marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content creation experience and skills
- Prepare a portfolio or samples of your work that demonstrate your creativity, writing, and design abilities
- Research Inch & Co's properties and marketing efforts to show your understanding of the company and its target audience
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
