Content Creator

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: BHC

🔹 Location: Beemok Hospitality Holdings, United States

🔹 Job Type: Full-Time

🔹 Category: Content Creation & Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging content that brings the BHC portfolio to life across digital, social, and on-property channels
• Collaborating with internal teams and external partners to brainstorm and develop creative concepts
• Staying ahead of industry and cultural trends to propose fresh, innovative ideas
• Creating property-specific content that reflects the individuality of each destination while maintaining brand cohesion
• Producing platform-specific content for various social media platforms with an emphasis on short-form video and storytelling

ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and a deep understanding of social media and internet culture.

📋 Key Responsibilities

✅ Develop, propose, and produce original content from ideation through final execution, ensuring every aspect of the asset reflects the brand’s tone, aesthetic, and standards of excellence.

✅ Collaborate with internal teams and external partners to brainstorm and develop creative concepts, campaign visuals, and promotional assets.

✅ Stay ahead of industry and cultural trends. Regularly propose fresh, innovative ideas to keep the brand experience on the cutting edge.

✅ Create property-specific content that reflects the individuality of each destination—hotel, restaurant, theater, and park—while maintaining brand cohesion.

✅ Produce platform-specific content for Instagram, TikTok, LinkedIn, and emerging channels, with an emphasis on short-form video and storytelling.

✅ Capture and edit original photo and video assets through on-site shoots and event documentation.

✅ Deliver real-time coverage of BHC activations, seasonal events, and live experiences to drive visibility and engagement.

✅ Schedule, post, and adapt content to match platform best practices and optimize performance.

✅ Review performance data and audience insights to inform future creative decisions and iterate on past successes.

ASSUMPTION: This role demands creativity, agility, and a passion for translating brand values into compelling visual and narrative content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in content creation, social media management, or a related role

Required Skills:

• Compelling portfolio showcasing creative thinking, content creation, and design execution
• Deep understanding of social media and internet culture, with the ability to craft content that resonates across platforms such as Instagram, TikTok, and LinkedIn
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and video editing software (e.g., Premiere Pro, Final Cut Pro)
• Eye for detail, typography, composition, and visual hierarchy
• Strong time management skills with the ability to manage multiple projects in a fast-paced, high-expectation environment
• Passion for luxury, lifestyle, and visual storytelling
• Strong copywriting skills

Preferred Skills:

• Experience working with luxury or hospitality brands
• Fluency in additional languages

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on experience and industry standards for content creators in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at BHC venues
• Opportunities for professional growth and development

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed for events and activations

ASSUMPTION: The salary range provided is an estimate based on industry standards for content creators with 2-5 years of experience. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 1,001-5,000 employees

Founded: 2000

Company Description:

• BHC is a multi-concept restaurant and entertainment company with 16 venues in beautiful downtown Banff, Alberta
• All venues serve amazing food and beverage and have wicked atmospheres powered by even cooler people
• 100% locally owned and operated, with a strong focus on community and sustainability

Company Specialties:

• Restaurants
• Bars
• Hospitality
• Distilling

Company Website: http://www.banffcollective.com

ASSUMPTION: BHC's focus on luxury, hospitality, and community makes it an attractive employer for those passionate about the industry and eager to grow within a dynamic organization.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various internal teams, such as Events, Sales, and Operations

Work Arrangement: On-site, with occasional remote work for content creation and editing

Growth Opportunities:

• Advancement to Senior Content Creator or similar roles within the marketing department
• Expansion into management or leadership positions within BHC's growing portfolio of venues
• Cross-training and skill development in related areas, such as event planning, sales, or operations

ASSUMPTION: This role offers ample opportunities for growth and development within BHC's diverse portfolio of venues and departments.

🌍 Location & Work Environment

Office Type: Upscale, modern office space with a focus on collaboration and creativity

Office Location(s): Beemok Hospitality Holdings, United States

Geographic Context:

• Beemok Hospitality Holdings is located in a vibrant, upscale neighborhood with easy access to public transportation and nearby amenities
• The area is known for its diverse culture, arts, and culinary scene
• Beemok Hospitality Holdings is committed to sustainability and eco-friendly practices

Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed for events and activations

ASSUMPTION: The work environment at Beemok Hospitality Holdings is dynamic, collaborative, and focused on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing Manager and a member of the Marketing team
• Final interview with the Director of Marketing
• Job offer and onboarding

Key Assessment Areas:

• Creativity and innovation in content creation
• Understanding of social media trends and platforms
• Technical skills in Adobe Creative Suite and video editing software
• Communication and collaboration skills
• Alignment with BHC's brand values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a link to your portfolio or a PDF attachment showcasing your best work
• Prepare examples of how you've stayed ahead of industry trends and proposed innovative ideas in previous roles
• Research BHC's brand and venues to demonstrate your understanding of and enthusiasm for the company

ATS Keywords: Content creation, social media, Adobe Creative Suite, video editing, luxury, lifestyle, visual storytelling, time management, cultural relevance, creative thinking, brand cohesion, photography, event documentation, trend awareness, campaign development, digital marketing, audience insights

ASSUMPTION: The application process at BHC is competitive, and candidates should be prepared to demonstrate their creativity, technical skills, and alignment with the company's brand values and culture.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
• Video editing software (e.g., Premiere Pro, Final Cut Pro)
• Social media platforms (Instagram, TikTok, LinkedIn)
• Project management tools (e.g., Asana, Trello)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Passion for luxury, lifestyle, and visual storytelling
• Commitment to sustainability and eco-friendly practices

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on creativity and innovation
• Adaptable and responsive to changing trends and priorities

Self-Assessment Questions:

• How do you stay ahead of industry trends and propose fresh, innovative ideas?
• Can you provide an example of a time when you created content that resonated with audiences across multiple platforms?
• How do you balance creativity and brand cohesion when creating content for multiple properties with distinct identities?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with BHC's company values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Staying ahead of industry trends and maintaining a strong understanding of social media culture
• Balancing creativity and brand cohesion when creating content for multiple properties with distinct identities
• Occasional evenings and weekends as needed for events and activations

ASSUMPTION: These challenges are inherent to the role and require strong time management skills, adaptability, and a passion for luxury, lifestyle, and visual storytelling.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Specialist, but with a stronger focus on content creation and visual storytelling
• Unlike other content creation roles, this position requires a deep understanding of luxury, lifestyle, and the unique culture of BHC's portfolio of venues
• Career progression in this role may lead to management or leadership positions within BHC's growing portfolio of venues and departments

ASSUMPTION: Candidates should be prepared to demonstrate their understanding of and enthusiasm for BHC's unique brand and culture during the interview process.

📝 Sample Projects

• Developing a social media campaign to launch a new BHC venue, including concept development, visual design, and copywriting
• Creating a series of short-form videos that showcase the unique features and experiences of each BHC property, while maintaining brand cohesion
• Documenting and promoting a BHC event or activation, including real-time coverage, photography, and video editing

ASSUMPTION: These sample projects are designed to showcase the candidate's creativity, technical skills, and understanding of BHC's brand and culture.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does BHC support the professional growth and development of its employees?
• What are the most rewarding and challenging aspects of working at BHC, according to current employees?
• How does BHC balance creativity and brand cohesion when creating content for multiple properties with distinct identities?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to provide insight into the company culture, team dynamics, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the BHC Careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of how you've stayed ahead of industry trends and proposed innovative ideas in previous roles
• Research BHC's brand and venues to demonstrate your understanding of and enthusiasm for the company
• Follow up with the Hiring Manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.