📌 Core Information
🔹 Job Title: Content Creator
🔹 Company: Eucalyptus
🔹 Location: Sydney, New South Wales
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating engaging social-first content for paid media channels
- Collaborating with a team to develop ad concepts and scripts
- Managing multiple projects while meeting deadlines
- Analyzing performance metrics to improve content iterations
ASSUMPTION: This role requires a strong creative mindset, excellent organizational skills, and a solid understanding of performance marketing channels.
📋 Key Responsibilities
✅ Conceptualize and create social-first content from conception to editing for paid media channels (Facebook, Instagram, YouTube)
✅ Collaborate with a team of content creators, video editors, and designers to develop ad concepts and scripts
✅ Manage multiple projects while meeting deadlines and maintaining high-quality output
✅ Engage with in-platform metrics to understand drivers of creative performance and improve content iterations
ASSUMPTION: This role requires strong communication skills, the ability to work both independently and collaboratively, and a keen eye for detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-3 years of experience in creative advertising or content creation role
Required Skills:
- Proven experience in creating high-performance content across social platforms
- Strong experience in video editing software (Adobe Premiere, Cap Cut, etc.)
- Strong understanding of performance marketing channels and social content best practices
- Creative mindset with the ability to think outside the box and bring fresh ideas
- Strong organizational and time management skills
Preferred Skills:
- Experience working with remote teams
- Fluency in multiple languages
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: AUD 60,000 - 80,000 per annum (Based on industry standards for the role, experience level, and location)
Benefits:
- Equity
- Professional development budget
- Mentorship and regular performance reviews
- Paid parental leave and miscarriage leave
- Employee assistance programme
Working Hours: Full-time, flexible hours with a results-driven work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Healthcare
Company Size: 201-500 employees (Mid-size)
Founded: 2019
Company Description:
- Eucalyptus is an Australian-founded digital healthcare company on a mission to solve the world’s biggest healthcare challenges
- Offers a range of clinics focusing on different demographics and conditions
- Has helped over 500,000 patients globally and raised over AUD$160M in funding
Company Specialties:
- Telehealth platform
- Patient-centered care
- Performance marketing
Company Website: www.eucalyptus.health
ASSUMPTION: Eucalyptus is a mid-sized, rapidly growing company with a strong focus on innovation and patient care.
📊 Role Analysis
Career Level: Early to mid-career
Reporting Structure: Reports to the Marketing Manager
Work Arrangement: Remote OK, with flexible hours and a results-driven work environment
Growth Opportunities:
- Potential to grow within the marketing team as the company expands
- Opportunities to work on diverse projects and gain experience in various aspects of content creation
- Access to professional development budget and mentorship
ASSUMPTION: This role offers significant growth potential as the company continues to expand and diversify its offerings.
🌍 Location & Work Environment
Office Type: Hybrid (Sydney HQ with remote work options)
Office Location(s): 155 Clarence St, Level 3, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney is a major city with a vibrant cultural scene and numerous opportunities for personal and professional growth
- The office is located in the central business district, with easy access to public transportation and amenities
- Eucalyptus offers a flexible work environment with remote work options
Work Schedule: Full-time, flexible hours with a results-driven work environment
ASSUMPTION: The work environment at Eucalyptus is collaborative, innovative, and focused on delivering high-quality patient care.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the company founder
Key Assessment Areas:
- Creativity and portfolio presentation
- Understanding of performance marketing channels
- Communication and collaboration skills
- Problem-solving and time management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a portfolio showcasing your best work and explaining your creative process
- Research Eucalyptus and be prepared to discuss how your skills and experiences align with the company's mission and values
ATS Keywords: Content creation, social media marketing, video editing, performance marketing, creative thinking, project management, collaboration, time management
ASSUMPTION: The application process at Eucalyptus is thorough and designed to assess both creative skills and cultural fit.
🛠️ Tools & Technologies
- Adobe Premiere
- Cap Cut
- Social media platforms (Facebook, Instagram, YouTube)
- Performance marketing tools (e.g., Google Analytics, Facebook Ads Manager)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous improvement
- Collaboration and teamwork
- Results-driven work environment
Work Style:
- Flexible and adaptable
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and accountable
Self-Assessment Questions:
- Do you have a strong passion for creating engaging content and a desire to make a positive impact on patients' lives?
- Are you comfortable working in a fast-paced, collaborative environment with a results-driven work culture?
- Do you have strong communication skills and the ability to work effectively with diverse teams?
ASSUMPTION: Eucalyptus values candidates who are passionate about their work, innovative, and committed to delivering high-quality patient care.
⚠️ Potential Challenges
- Managing multiple projects and meeting tight deadlines
- Adapting to a fast-paced, ever-changing work environment
- Working with remote teams and managing communication effectively
- Balancing creativity with data-driven decision-making
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Marketing Specialist, but with a stronger focus on video content creation and performance marketing
- Unlike other content creation roles, this position requires a strong understanding of performance marketing channels and metrics
- Career progression may include roles such as Senior Content Creator, Marketing Manager, or even Founder/CEO as the company continues to grow
ASSUMPTION: This role offers unique opportunities for growth and development within the digital healthcare industry.
📝 Sample Projects
- Creating a social media campaign to raise awareness about a new telehealth service
- Developing a series of engaging video tutorials to educate patients about a specific health condition
- Collaborating with a team to create a branded content series that showcases the company's unique value proposition
ASSUMPTION: These sample projects are designed to highlight the creative and collaborative aspects of the Content Creator role at Eucalyptus.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does Eucalyptus support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is this role expected to contribute to that?
- How does Eucalyptus measure the success of its content marketing efforts, and how can this role help improve those metrics?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio showcasing your best work and explaining your creative process
- Research Eucalyptus and be prepared to discuss how your skills and experiences align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
