📌 Core Information
🔹 Job Title: Content Creator
🔹 Company: Guzman y Gomez
🔹 Location: Surry Hills, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (1 day per week remote)
🚀 Job Overview
Key aspects of this role include:
- Uncovering and telling authentic stories within Guzman y Gomez for social media platforms
- Collaborating with in-house Digital Marketing and Creative teams to create engaging content
- Creating content across various formats, including video, photo, graphics, and copy
- Analyzing metrics to determine content success and driving sales
ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and analytics to succeed.
📋 Key Responsibilities
✅ Story hunter and teller: Uncover the incredible stories within GYG and share them across social media platforms
✅ Bring the fire to social: Create memorable content for TikTok, Instagram, Facebook, YouTube Shorts, Snapchat, and other platforms
✅ Be our culture translator: Turn GYG's bold personality and rich stories into posts, stories, and reels that resonate with the audience
✅ Content creation machine: Shoot, edit, write, design, and direct content for various platforms
✅ Trend detective: Spot upcoming trends and find authentic ways for GYG to get involved
✅ Understand Metrics in Minutes: Track content performance and use data to inform future content creation
✅ Campaign support: Help bring big campaigns to life on social media
✅ Community vibes: Engage with followers and build a strong online community
✅ Brand guardian: Keep content on-brand while pushing creative boundaries
ASSUMPTION: This role requires strong storytelling skills, creativity, and the ability to work well within a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
Experience: 2+ years of professional content creation experience, preferably in a fast-paced environment
Required Skills:
- Narrative storytelling: Finding and crafting human stories for social media
- Content creation across all formats: Video, photo, graphics, copy, etc.
- Video editing skills: Proficiency in mobile apps or desktop software
- On-camera presence and directing skills: Comfortable being talent or coaching others
- Ability to travel: Willingness to travel to GYG locations to capture content
- Copywriting that converts: Crafting captions, scripts, and hashtags that engage audiences
- Platform expertise: Understanding what works where and why
- Analytics interpretation: Turning numbers into actionable insights
- Creative problem-solving: Turning challenges into content opportunities
Preferred Skills:
- Experience working with influencers or understanding the influencer marketing landscape
- Fluency in Spanish (for cultural authenticity)
ASSUMPTION: Candidates with experience in fast-paced environments, such as agencies or in-house marketing teams, may be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: AU$65,000 - AU$85,000 per annum (based on industry standards for a mid-level content creator role in Sydney)
Benefits:
- Love Ya Leave (5 weeks annual leave)
- Short Term Bonus Incentive Program (Annual)
- Long Term Incentive Program
- Annual GYG Gift Card
- Flexible Work from Home (1 day per week)
- Lots of exclusive GYG merch + uniform
- Mobile phone allowance
- Annual Summits and Events
- Employee Referral Program
- Frequent Travel
- Great learning and development opportunities
- Professional Career development
- Training and use of state-of-the-art Mar/tech platforms
- GYG Photography & Recording Studio
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content creator role in Sydney. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services. Guzman y Gomez is Australia's leading Mexican fast-casual restaurant chain, known for its commitment to clean, high-quality ingredients and bold flavors.
Company Size: 10,001+ employees. As a large company, Guzman y Gomez offers numerous opportunities for growth and career development.
Founded: 2006. Guzman y Gomez was founded by Steven Marks, who sought to bring authentic Mexican cuisine to Australia while maintaining a commitment to clean, high-quality ingredients.
Company Description:
- Guzman y Gomez is Australia's most loved burrito joint, with a mission to reinvent fast food by serving 100% clean, delicious Mexican cuisine
- The company is known for its bold personality, rich stories, and commitment to community impact
- Guzman y Gomez has a strong focus on creativity, with an in-house marketing team consisting of creative, design, video, photography, PR, content, digital, events, sponsorship, and customer service professionals
Company Specialties:
- Mexican cuisine
- Fast-casual dining
- Clean, high-quality ingredients
- Community impact and sustainability
Company Website: http://www.gyg.com.au
ASSUMPTION: Guzman y Gomez's commitment to clean ingredients and bold flavors sets it apart in the fast-casual dining industry, and the company's strong focus on creativity makes it an attractive place for content creators to grow their careers.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for content creators with 2-5 years of professional experience who are looking to grow their careers in a fast-paced, creative environment.
Reporting Structure: The Content Creator will report directly to the Digital Marketing Manager and collaborate closely with the in-house Creative team.
Work Arrangement: Hybrid. This role offers flexible work arrangements, with employees working from the office for 4 days a week and remotely for 1 day per week.
Growth Opportunities:
- As a large company, Guzman y Gomez offers numerous opportunities for career growth and development
- Content creators may have the opportunity to move into management or specialized roles as they gain experience
- The company's strong focus on creativity and innovation provides ample opportunities for learning and professional development
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in a dynamic and creative environment.
🌍 Location & Work Environment
Office Type: Urban. Guzman y Gomez's headquarters are located in Surry Hills, a vibrant and bustling neighborhood in Sydney's inner city.
Office Location(s): 64 Kippax St, Surry Hills, New South Wales 2010, AU
Geographic Context:
- Surry Hills is known for its diverse food scene, creative agencies, and tech startups
- The area is well-connected by public transportation, with easy access to buses, trains, and light rail
- Surry Hills is a multicultural neighborhood with a strong sense of community
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The urban office environment and flexible work arrangements make Guzman y Gomez an attractive place to work for professionals who value creativity, collaboration, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Digital Marketing Manager
- In-person or virtual interview with the Digital Marketing Manager and a member of the Creative team
- Final interview with the Marketing Director
Key Assessment Areas:
- Creativity and storytelling skills
- Platform expertise and understanding of social media trends
- Video editing and production skills
- Ability to work collaboratively within a team
- Alignment with Guzman y Gomez's brand and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your storytelling skills, content creation experience, and understanding of Guzman y Gomez's brand
- Include a portfolio or examples of your previous work to demonstrate your creativity and technical skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively
ATS Keywords: Content Creator, Social Media, Storytelling, Video Editing, Marketing, Branding, Creativity, Collaboration, Fast-Paced Environment
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on creativity, storytelling skills, and cultural fit.
🛠️ Tools & Technologies
- Social media platforms: TikTok, Instagram, Facebook, Snapchat, YouTube, etc.
- Video editing software: iMovie, Adobe Premiere Pro, Final Cut Pro, etc.
- Graphic design software: Canva, Adobe Creative Suite, Sketch, etc.
- Project management tools: Asana, Trello, Monday.com, etc.
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely available. Candidates should have experience with social media platforms, video editing software, and graphic design tools.
👔 Cultural Fit Considerations
Company Values:
- Passion for food and people
- Creativity and innovation
- Community and sustainability
- Integrity and accountability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Creative and innovative
- Results-driven and data-informed
Self-Assessment Questions:
- Do you share Guzman y Gomez's passion for food and people?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong understanding of social media trends and platforms?
- Are you able to work independently and manage multiple projects simultaneously?
ASSUMPTION: Candidates who are passionate about food, people, and creativity, and who thrive in fast-paced, collaborative environments, are likely to be a strong fit for Guzman y Gomez's company culture.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working on weekends or evenings to capture content or meet deadlines
- The role may involve travel to GYG locations to capture content, which may require flexibility and willingness to work remotely
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The role may involve working with influencers or other external partners, which may require strong communication and project management skills
ASSUMPTION: While this role offers numerous opportunities for growth and creativity, it also presents challenges that require strong time management, communication, and project management skills.
📈 Similar Roles Comparison
- Content Creator roles at other fast-casual dining chains may focus more on promotional content and less on storytelling and authenticity
- Content Creator roles at agencies or in-house marketing teams may offer more variety in the types of content created, but may also be more competitive
- Content Creator roles at startups or smaller companies may offer more opportunities for growth and leadership, but may also be more challenging due to limited resources
ASSUMPTION: This role offers a unique blend of creativity, storytelling, and brand-building opportunities, with a strong focus on authenticity and community impact.
📝 Sample Projects
- Creating a TikTok series that tells the story of a day in the life of a GYG employee
- Producing a behind-the-scenes video that showcases the care and attention to detail that goes into preparing GYG's signature dishes
- Designing a social media campaign that highlights GYG's commitment to sustainability and community impact
ASSUMPTION: These sample projects are designed to showcase the creativity, storytelling, and brand-building opportunities available to the right candidate in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing and creative teams?
- How does Guzman y Gomez approach influencer marketing, and what role would I play in that strategy?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Guzman y Gomez support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your storytelling skills, content creation experience, and understanding of Guzman y Gomez's brand
- Prepare a portfolio or examples of your previous work to demonstrate your creativity and technical skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
