Content Creator

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: Sinclair Broadcast Group

🔹 Location: Macon, GA, United States

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing engaging content for various platforms, including broadcast TV, YouTube, social media, and the web.
• Collaborating with Sinclair Digital leadership to create original social media and YouTube videos.
• Repurposing daily news content for digital distribution.
• Working directly with clients to develop news content marketing, commercial, creative, digital, and community content.
• Shooting video content and gathering video, audio, and graphic assets for use across the ACCET network.

ASSUMPTION: This role requires strong creative skills, adaptability to work across multiple platforms, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Produce original content daily for various channels, including broadcast TV, YouTube, social media platforms, and the web.

✅ Collaborate with Sinclair Digital leadership to create original social media and YouTube videos aimed at growing audience reach and engagement.

✅ Repurpose daily news content for digital distribution.

✅ Work directly with both internal and external clients to develop news content marketing, commercial, creative, digital, and community content.

✅ Shoot video content with clients or local talent, and gather video, audio, and graphic assets for use across the ACCET network.

✅ Meet with the Client Services Manager or Brand Manager to review assigned projects.

✅ Write, produce, shoot, and edit content for a variety of digital and broadcast platforms.

✅ Complete all assigned tasks within Adobe Workfront.

✅ Collect and distribute video, audio, and graphic elements to other content creators across the ACCET network.

ASSUMPTION: This role requires strong organizational skills, time management, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, or a related field (or equivalent experience).

Experience: 0-2 years of experience in content creation, video production, or a related field.

Required Skills:

• Proven experience in content creation and video production.
• Strong writing and editing skills.
• Ability to work with Adobe Creative Suite, including Premiere Pro and After Effects.
• Familiarity with social media platforms and digital marketing strategies.
• Excellent communication and collaboration skills.

Preferred Skills:

• Experience with project management tools, such as Adobe Workfront.
• Knowledge of broadcast television production and distribution.
• Fluency in a second language (Spanish preferred).

ASSUMPTION: Candidates with experience in broadcast journalism or digital media production are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $25,000 - $35,000 per year (based on industry standards for entry-level content creators in Macon, GA).

Benefits:

• Great Benefits
• Upward Mobility

Working Hours: Full-time position with a standard workweek of 40 hours, Monday through Friday, with occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sinclair Broadcast Group operates in the broadcast media production and distribution industry, focusing on local news and sports. The company is a leading provider of local news and sports content, owning and operating 185 television stations in 86 markets and owning multicast networks such as Comet, CHARGE!, TBD., and The Nest.

Company Size: Sinclair Broadcast Group is a large company with 5,001-10,000 employees, providing ample opportunities for growth and career advancement.

Founded: Sinclair Broadcast Group was founded in 1986 and has since grown to become a diversified media company with a strong presence in the broadcast industry.

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports.
• The company owns, operates, and provides services to 185 television stations in 86 markets affiliated with all major broadcast networks.
• Sinclair Broadcast Group also owns Tennis Channel and multicast networks such as Comet, CHARGE!, TBD., and The Nest.

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Ring of Honor Wrestling Entertainment
• Content Creation
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• TBD
• Sinclair Cares
• and NewsON

Company Website: http://sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a well-established company with a strong presence in the broadcast media industry, offering numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: The Content Creator will report directly to the Client Services Manager or Brand Manager and collaborate with Sinclair Digital leadership.

Work Arrangement: On-site, full-time position with a standard workweek of 40 hours, Monday through Friday, with occasional overtime as needed.

Growth Opportunities:

• Potential advancement to senior content creator or management roles within the company.
• Opportunities to work on various projects and platforms, expanding skills and knowledge.
• Possibility to transition into other departments or roles within the company, such as digital media or broadcast journalism.

ASSUMPTION: This entry-level role provides a strong foundation for a career in content creation and broadcast media, with ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and creativity.

Office Location(s): Macon, GA, United States

Geographic Context:

• Macon, GA, is located in central Georgia, approximately 85 miles south of Atlanta.
• The city offers a mix of urban and rural environments, with a population of around 150,000 people.
• Macon is known for its historic architecture, vibrant arts scene, and annual international music festival, the International Cherry Blossom Festival.

Work Schedule: Full-time position with a standard workweek of 40 hours, Monday through Friday, with occasional overtime as needed.

ASSUMPTION: Macon, GA, offers a unique blend of urban and rural environments, providing a pleasant work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Sinclair Broadcast Group careers portal.
• Phone or video screening with the hiring manager to assess communication skills and cultural fit.
• In-person or virtual interview with the hiring manager and other team members to discuss qualifications, experience, and career goals.
• Skills assessment or portfolio review to evaluate content creation and video production abilities.
• Final interview with senior leadership to discuss the role's fit within the organization and answer any remaining questions.

Key Assessment Areas:

• Creative writing and storytelling skills.
• Video production and editing abilities.
• Adaptability to work across multiple platforms and formats.
• Communication and collaboration skills.
• Problem-solving and time management skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in content creation, video production, and digital media.
• Include a portfolio or samples of your work that demonstrate your creativity, versatility, and technical skills.
• Prepare for interview questions that focus on your ability to work collaboratively, manage multiple projects, and adapt to different platforms and formats.
• Research Sinclair Broadcast Group and the ACCET team to demonstrate your enthusiasm for the role and understanding of the company's mission and values.

ATS Keywords: Content creation, video production, social media, digital marketing, collaboration, editing, client interaction, creative development, broadcast journalism, Adobe Creative Suite, Premiere Pro, After Effects

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the company's current hiring practices.

🛠️ Tools & Technologies

• Adobe Creative Suite (Premiere Pro, After Effects)
• Adobe Workfront (project management tool)
• Social media platforms (Facebook, Twitter, Instagram, YouTube)
• Broadcast television production and distribution equipment

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve common goals.
• Creativity: Encouraging innovative ideas and solutions.
• Integrity: Upholding ethical standards and acting with honesty and transparency.
• Excellence: Striving for the highest quality in all aspects of our work.

Work Style:

• Collaborative: Working closely with team members to achieve common goals.
• Adaptable: Quickly adjusting to new situations, platforms, and formats.
• Detail-oriented: Paying close attention to details to ensure high-quality content.
• Organized: Managing multiple projects and deadlines efficiently.

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with diverse teams?
• Are you comfortable adapting to new situations, platforms, and formats?
• Do you have a keen eye for detail and a strong commitment to producing high-quality content?
• Are you organized and able to manage multiple projects and deadlines effectively?

ASSUMPTION: Sinclair Broadcast Group values a diverse and inclusive work environment, fostering collaboration and creativity among its employees.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously.
• Adapting to new platforms, formats, and technologies as the industry evolves.
• Working with diverse clients and stakeholders, each with their unique needs and expectations.
• Balancing the demands of broadcast television production and digital media distribution.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Content Creator vs. Broadcast Journalist: Content Creator focuses more on digital and social media content, while Broadcast Journalist focuses on on-air news reporting and presentation.
• Content Creator vs. Digital Marketing Specialist: Content Creator focuses on creating engaging content, while Digital Marketing Specialist focuses on promoting and distributing that content to targeted audiences.
• Career Path: Content Creator → Senior Content Creator → Content Manager → Director of Content → Vice President of Content

ASSUMPTION: This role offers a unique blend of content creation, digital media, and broadcast journalism, providing a strong foundation for a career in the media industry.

📝 Sample Projects

• Creating a social media campaign to promote a local news story or event.
• Producing a weekly news segment for broadcast television, including writing, shooting, and editing.
• Repurposing daily news content for digital distribution, including creating engaging social media posts and optimizing content for search engines.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative writing and video production to digital marketing and SEO optimization.

❓ Key Questions to Ask During Interview

• How does this role fit within the broader context of Sinclair Broadcast Group's content creation and distribution strategies?
• What are the primary challenges facing the ACCET team, and how can this role contribute to addressing them?
• How does Sinclair Broadcast Group support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Sinclair Broadcast Group foster a culture of collaboration and creativity among its employees?

ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the broader industry, while also addressing practical concerns about the day-to-day responsibilities and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in content creation, video production, and digital media.
• Include a portfolio or samples of your work that demonstrate your creativity, versatility, and technical skills.
• Prepare for interview questions that focus on your ability to work collaboratively, manage multiple projects, and adapt to different platforms and formats.
• Research Sinclair Broadcast Group and the ACCET team to demonstrate your enthusiasm for the role and understanding of the company's mission and values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.