📌 Core Information
🔹 Job Title: Content Creator
🔹 Company: Thinkingbox (AntiSocial Solutions)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, short-form video content for social media platforms
- Acting as the face of the brand, appearing regularly on camera
- Staying plugged into cultural trends and turning them into timely, original content
- Collaborating with the wider creative team to ensure brand tone and style
- Editing and optimizing content for performance across platforms
ASSUMPTION: This role requires a strong understanding of internet culture, humour, and viral trends to create successful social media content.
📋 Key Responsibilities
✅ Act as the face of the brand on social media, appearing regularly on camera
✅ Create, produce, and edit short-form video content (TikTok, Reels, Stories) from concept to edit
✅ Stay plugged into trends and turn them into timely, original content
✅ Create memes, write punchy captions, and come up with scroll-stopping concepts
✅ Collaborate with the wider creative team to ensure brand tone and style
✅ Edit and optimize content for performance across platforms
ASSUMPTION: The ideal candidate will be comfortable and confident in front of the camera, as well as skilled in video editing and staying up-to-date with internet trends.
🎯 Required Qualifications
Education: No specific degree required, but a background in a relevant field (e.g., digital media, communications) is preferred.
Experience: 1-3 years of experience creating content for social media (brand or creator side)
Required Skills:
- Confidence and charisma on camera
- Strong video editing skills (CapCut, Adobe Premiere, or similar tools)
- A sharp eye for cultural trends, internet humour, and what’s going viral
- Familiarity with TikTok, Instagram, and other content platforms
Preferred Skills:
- Experience writing comedic or relatable scripts/skits
- Knowledge of meme culture and Gen Z humour
- Active presence on TikTok or IG Reels with personal content
ASSUMPTION: While not explicitly stated, a strong portfolio or social media presence showcasing creative voice and video skills is expected.
💰 Compensation & Benefits
Salary Range: $55,000 USD per year
Benefits:
- Equal Opportunity Employer
- Diverse and inclusive work environment
- One month per year to work remotely or from another office
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a content creator role with 1-3 years of experience in Toronto.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers, focusing on digital marketing and social media content creation
Company Size: 11-50 employees, with offices in Vancouver, Toronto, New York City, Salt Lake City, and Los Angeles
Founded: 2013, as a division of Thinkingbox
Company Description:
- AntiSocial Solutions is a social-first digital marketing agency specializing in conceptual campaigns, strategic media plans, creator and influencer strategies, and content creation for global brands
- The company encourages a vibrant work environment with events like dog parties and happy hour Thursdays
- AntiSocial Solutions offers employees the opportunity to work remotely or from another office for one month per year
Company Specialties:
- Social media content creation
- Digital marketing strategy
- Influencer and creator partnerships
- Conceptual campaign development
Company Website: http://www.theheist.ca
ASSUMPTION: As a division of Thinkingbox, AntiSocial Solutions benefits from the resources and support of a larger agency while maintaining a unique, creative focus.
📊 Role Analysis
Career Level: Mid-level, with room for growth and development within the creative team
Reporting Structure: This role reports directly to the Creative Director or a similar leadership position within the AntiSocial Solutions team
Work Arrangement: On-site, with the opportunity to work remotely or from another office for one month per year
Growth Opportunities:
- Expanding creative skills and expertise within the digital marketing field
- Potential to take on leadership or mentoring roles within the team
- Opportunities to work with diverse brands and industries, fostering a well-rounded portfolio
ASSUMPTION: This role offers a unique blend of creative expression and strategic thinking, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Creative agency environment, with a focus on collaboration and innovation
Office Location(s): 602 W Hastings St, Vancouver, British Columbia V6B 1P2, CA (headquarters), with additional offices in Toronto, New York City, Salt Lake City, and Los Angeles
Geographic Context:
- Toronto, Ontario, Canada, with a vibrant arts, culture, and entertainment scene
- Close proximity to major transportation hubs and attractions
- Diverse and multicultural city with a strong sense of community
Work Schedule: Full-time, with flexible hours to accommodate creative workflow and project deadlines
ASSUMPTION: The Toronto office provides a dynamic and inspiring work environment, fostering creativity and collaboration among team members.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video call interview to discuss experience and portfolio
- In-person or virtual creative challenge to assess content creation skills
- Final interview with the Creative Director or a similar leadership position
Key Assessment Areas:
- Creativity and originality in content ideas
- Video editing skills and proficiency with relevant software
- Understanding of internet culture, trends, and humour
- Ability to work collaboratively and take direction
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a link to your portfolio or social media presence showcasing your creative voice and video skills
- Prepare examples of your work that demonstrate your understanding of internet trends and humour
- Be ready to discuss your creative process and how you stay up-to-date with cultural trends
ATS Keywords: Content creation, social media, video editing, internet culture, humour, trends, collaboration, creative thinking, memes, captions, TikTok, Instagram, short-form content, cultural trends, Gen Z humour
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on creative portfolio and cultural fit.
🛠️ Tools & Technologies
- CapCut or Adobe Premiere (video editing software)
- TikTok, Instagram, and other content platforms
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The ideal candidate will be proficient in using video editing software and familiar with various social media platforms and management tools.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Adaptability and continuous learning
Work Style:
- Creative and dynamic
- Fast-paced and deadline-driven
- Collaborative and open to feedback
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment?
- Are you comfortable working on tight deadlines and adapting to changing trends?
- Do you have a strong understanding of internet culture and humour, and can you translate that into engaging content?
ASSUMPTION: AntiSocial Solutions values candidates who are passionate about their work, adaptable, and able to thrive in a creative and collaborative environment.
⚠️ Potential Challenges
- Keeping up with rapidly changing internet trends and humour
- Managing multiple projects and deadlines simultaneously
- Balancing creative expression with brand guidelines and client expectations
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, demonstrating adaptability, creativity, and strong communication skills.
📈 Similar Roles Comparison
- Content Creator (Social Media) vs. Content Creator (Brand): Focus on brand-specific content and messaging vs. broader internet culture and trends
- Content Creator (Social Media) vs. Social Media Manager: More emphasis on content creation vs. strategy, community management, and analytics
- Content Creator (Social Media) vs. Video Editor: Greater focus on ideation, scripting, and on-camera presence vs. post-production and editing
ASSUMPTION: This role combines elements of content creation, video editing, and social media management, making it unique within the digital marketing field.
📝 Sample Projects
- Creating a series of TikTok videos showcasing a brand's products in a humorous and engaging way
- Developing a meme campaign to raise awareness about a social issue or cause
- Editing and optimizing user-generated content for a brand's social media channels
ASSUMPTION: These sample projects demonstrate the range of content creation tasks and responsibilities for this role.
❓ Key Questions to Ask During Interview
- How does the team approach staying up-to-date with internet trends and humour?
- Can you describe a recent successful social media campaign and the team's role in its creation?
- How does the company support employee growth and development within the creative team?
- What is the typical workflow and collaboration process for content creation projects?
- How does the company balance creative expression with brand guidelines and client expectations?
ASSUMPTION: These interview questions are designed to provide insight into the company's creative process, team dynamics, and support for employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a link to your portfolio or social media presence showcasing your creative voice and video skills
- Prepare examples of your work that demonstrate your understanding of internet trends and humour
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
