📌 Core Information
🔹 Job Title: Content Creator
🔹 Company: Workleap
🔹 Location: Canada - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Creating engaging short-form video content for Workleap and ShareGate brands
- Transforming raw ideas into engaging, platform-native content with strong hooks
- Managing daily social media activities and keeping both brands visible and relevant
- Collaborating with various teams to enhance brand visibility, engagement, and business impact
- Using AI tools to accelerate content creation, editing, and repurposing
ASSUMPTION: This role requires a balance of creativity and strategic thinking, with a strong focus on data-driven decision-making and continuous learning.
📋 Key Responsibilities
✅ Create short-form video content (LinkedIn, YouTube Shorts, Instagram Reels) for Workleap and ShareGate, sometimes behind the scenes and sometimes in front of the camera
✅ Turn raw ideas like blog posts, product releases, or user content into engaging, platform-native content with strong hooks that provide value to audiences
✅ Own the daily social rhythm by publishing consistently, testing formats, jumping on trends, and keeping both brands visible and relevant
✅ Collaborate with the team to brainstorm new content angles, reuse existing assets, and align on key narratives
✅ Use AI tools (e.g., ChatGPT, Descript, Figma, Canva, CapCut) to accelerate scripting, editing, captioning, and content repurposing
✅ Review social and community signals via Sprout Social to surface trends, comments, or UGC that could inspire content or engagement
✅ Contribute to the growing content library and reuse workflows, tagging assets for scale and helping turn one idea into many formats
✅ Share ideas and performance insights in team retros, helping to test, learn, and evolve the creative strategy
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5-7 years of experience in social media, content distribution, preferably in a B2B SaaS environment
Required Skills:
- Deep knowledge of social media codes and formats, especially for LinkedIn, YouTube, and Reddit
- Strategic mindset combined with a doer’s energy and creativity
- Exceptional social copywriting and storytelling skills
- Comfortable being on camera or eager to develop that skill
- Analytical and performance-oriented—data guides creative choices
- Collaborative, curious, and plugged into marketing trends
Preferred Skills:
- Experience with AI content tools
- Influencer or community-led strategies
ASSUMPTION: Candidates with experience in B2B SaaS and a strong portfolio demonstrating their creativity and strategic thinking will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a Content Creator with 5-7 years of experience in a similar role and location)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Flexible work arrangements and remote work options
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate different time zones and work-life balance
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on employee experience and data management solutions
Company Size: 201-500 employees (mid-sized company with a startup-like culture)
Founded: 2006 (with a history of innovation and growth in the tech industry)
Company Description:
- Workleap builds practical employee experience software that makes work simpler
- Offers products like Workleap (a simple employee experience platform) and ShareGate (a single, trusted solution for fast and secure migration, adoption, and Copilot readiness)
- Serves over 20,000 happy customers in more than 100 countries
Company Specialties:
- Microsoft Teams Migration
- Microsoft Teams management
- Microsoft Teams security
- SharePoint & Microsoft 365 Migration
- SharePoint & Microsoft 365 Reporting
- SharePoint & Microsoft 365 Content management
- SharePoint & Microsoft 365 Security
- SharePoint & Microsoft 365 Monitoring
- SharePoint & Microsoft 365 Administration
Company Website: workleap.com
ASSUMPTION: Workleap values innovation, creativity, and a strong customer focus, with a culture that encourages experimentation, rapid learning, and pushing boundaries.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company
Reporting Structure: Reports directly to the Growth Content Team Lead, collaborating with various teams such as content producers, paid media, lifecycle, designers, marketing leadership, product marketing, demand gen, community, and brand teams
Work Arrangement: Remote solely, with flexible scheduling to accommodate different time zones and work-life balance
Growth Opportunities:
- Expanding the role's scope and responsibilities as the team and company grow
- Transitioning into a leadership or management role within the marketing department
- Exploring opportunities in related fields, such as product marketing or brand management
ASSUMPTION: This role offers significant growth potential, as Workleap continues to expand its product offerings and customer base.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A (remote work only)
Geographic Context:
- Canada, with a strong focus on the Eastern Time Zone (ET) due to the company's headquarters in Montreal
- Global customer base, requiring the ability to work with and understand diverse audiences
- Flexible work arrangements to accommodate different time zones and work-life balance
Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate different time zones and work-life balance
ASSUMPTION: The remote work environment requires strong self-management skills, clear communication, and the ability to work independently with minimal supervision.
💼 Interview & Application Insights
Typical Process:
- Phone screen to assess communication skills and cultural fit
- Virtual interview using Microsoft Teams to discuss the role, responsibilities, and qualifications
- Work sample submission to demonstrate content creation skills and strategic thinking
- Job offer for successful candidates
Key Assessment Areas:
- Creativity and strategic thinking in content creation
- Strong communication skills, both written and verbal
- Ability to work independently and manage multiple projects
- Cultural fit with Workleap's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio or examples of your content creation work, if available
- Prepare for the interview by researching Workleap's products, company culture, and industry trends
- Follow up after the interview with a thank-you note, reiterating your interest in the role and the company
ATS Keywords: Social Media, Content Distribution, Copywriting, Storytelling, Video Production, AI Tools, Data Analysis, Collaboration, Creativity, Marketing Trends
ASSUMPTION: Workleap's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- AI tools: ChatGPT, Descript, Figma, Canva, CapCut
- Social media platforms: LinkedIn, YouTube, Reddit, Instagram
- Project management and collaboration tools: Microsoft Teams, Sprout Social
- Content creation and editing tools: Video editing software (e.g., iMovie, Adobe Premiere Pro), graphic design tools (e.g., Canva, Adobe Illustrator)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as Workleap continues to innovate and adopt new technologies.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: We embrace a growth mindset and continuously seek new knowledge and opportunities
- Boldness: We take calculated risks and challenge the status quo to drive innovation
- Collaboration: We work together, supporting each other's growth and success
Work Style:
- Fast-paced and dynamic, with a strong bias for action and experimentation
- Data-driven and performance-oriented, with a focus on continuous learning and improvement
- Collaborative and supportive, with a strong emphasis on teamwork and mutual respect
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment that requires strong self-management skills?
- Are you comfortable working independently with minimal supervision and managing multiple projects?
- Do you have a strong growth mindset and a desire to continuously learn and improve?
- Are you a strong communicator, both written and verbal, with the ability to collaborate effectively with diverse teams?
ASSUMPTION: Workleap values candidates who are proactive, curious, and bold, with a strong desire to make a meaningful impact on the company's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines with minimal supervision
- Adapting to a fast-paced, dynamic work environment with a strong bias for action
- Balancing creativity and strategic thinking with data-driven decision-making
- Working effectively in a remote, distributed team with diverse time zones and work styles
ASSUMPTION: These challenges can be overcome with strong self-management skills, clear communication, and a strong commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position focuses on full-stack content systems that drive attention, trust, and revenue, rather than simply "publishing" content
- Workleap's focus on B2B SaaS and employee experience software differentiates it from other content creation roles in the industry
- Career path opportunities may include transitioning into leadership or management roles within the marketing department or exploring opportunities in related fields, such as product marketing or brand management
ASSUMPTION: This role offers unique challenges and opportunities, requiring a strategic and innovative approach to content creation and marketing.
📝 Sample Projects
- Creating a viral LinkedIn video series that showcases Workleap's products and customer success stories
- Developing a Reddit community management strategy that engages users and builds brand awareness
- Repurposing long-form blog content into bite-sized, shareable charts or infographics for various social media platforms
ASSUMPTION: These sample projects demonstrate the strategic and creative thinking required for this role, as well as the ability to adapt content to different platforms and audiences.
❓ Key Questions to Ask During Interview
- How does the Growth Content team collaborate with other departments, such as product marketing and demand gen, to ensure consistent branding and messaging?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Workleap support the growth and development of its employees, particularly in this role?
- What are the most significant challenges facing the Growth Content team, and how can this role help address them?
- How does Workleap measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a strategic approach to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or examples of your content creation work, if available
- Follow up after the interview with a thank-you note, reiterating your interest in the role and the company
- If selected for the work sample submission, create a compelling piece of content that demonstrates your creativity, strategic thinking, and understanding of Workleap's brand and audience
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
