📌 Core Information
🔹 Job Title: Content Creator
🔹 Company: Frasers Group
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for Sports Direct's social channels
- Supporting Social Media Managers to engage and retain customers
- Shooting and editing video content using the latest iPhone and Sony DSLRs
- Collaborating with the Creative team to capture social-first content
- Analyzing social content performance and feeding insights into reports
ASSUMPTION: This role requires a strong understanding of social media trends and a creative mindset to produce engaging content that resonates with audiences.
📋 Key Responsibilities
✅ Create channel-specific content for Sports Direct's social channels with a focus on 'Lo-Fi High Impact Video Content' across TikTok, Instagram, and YouTube shorts
✅ Identify TikTok trends and ensure Sports Direct reacts to them to help drive the growth of the social accounts
✅ Shoot fast-paced, dynamic video content using the latest iPhone 14ProMax and Sony DSLRs, often requiring same-day editing and posting
✅ Collaborate with the Creative team to ensure campaign and social-specific shoots capture social-first content
✅ Receive image and video briefs from various departments and concept video ideas & treatments that deliver against objectives
✅ Concept original content ideas using new techniques to present products creatively and inspire audiences to purchase
✅ Analyze the results of social content in collaboration with the wider social team and feed into weekly, monthly, and campaign reports
✅ Collaborate with the social team to build social trend reports, focusing on industry and social trends, tech updates, key competitors, and visual references for social content
ASSUMPTION: This role requires strong time management skills to balance multiple projects and meet tight deadlines.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience
Experience: Proven experience in content creation and the sports industry
Required Skills:
- Knowledge of TikTok, including filming, editing, and features
- Deep understanding of TikTok and the wider social and media landscape
- Experience using video editing software such as CapCut, Adobe Premiere, Final Cut Pro, or similar
- Excellent written and verbal communication skills
- Excellent time management skills with evidence of being able to balance projects and prioritize
Preferred Skills:
- Experience working in the sports industry
- Understanding of social media analytics and how to apply learnings
ASSUMPTION: While not explicitly stated, a strong portfolio showcasing creative content ideas and successful implementation would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for a Content Creator role in London with 2-5 years of experience)
Benefits:
- Reward, Recognition, and Opportunities
- Frasers Champion - Peer-nominated monthly recognition with double pay for winners
- Fearless 1000 - Bonuses for top performers based on company share price and senior leader nominations
- Frasers Festival - Annual celebration for head office and retail staff with brand village, guest speakers, and entertainment
- CEO Sessions - Quarterly networking opportunities with the CEO and leadership team
- Retail Reconnect - Annual two-day store or warehouse visit to understand the business, products, and customers
- Frasers Fit - Employee wellbeing program with free gym classes, discounted memberships, and training, nutrition, and lifestyle advice
- Retail Trust - Free access and support from the Retail Trust charity, including a 24-hour wellbeing helpline, wellness hub, counseling, and financial/legal support
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Creator role in London with 2-5 years of experience. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically sports and luxury brands
Company Size: 10,001+ employees (as of 2022)
Founded: 1982, with a history of growth and diversification into various brands and retail environments
Company Description:
- Frasers Group started as a small store in Maidenhead in 1982 and has grown into a global powerhouse
- Now a collection of iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast
- Known for pushing boundaries, diversifying its portfolio, and elevating stores to create a future-proof shopping environment
Company Specialties:
- Retail
- Sports
- Luxury
- Brand management
Company Website: http://frasers.group
ASSUMPTION: Frasers Group is a large, established company with a diverse portfolio of brands, offering ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company
Reporting Structure: This role reports to the Social Media Manager and works closely with the Creative team
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Progression within the social media team or broader marketing department
- Expansion into other brands or departments within Frasers Group
- Potential international opportunities as the company continues to grow globally
ASSUMPTION: This role offers a clear path for career progression, with opportunities to grow within the company and take on more responsibilities.
🌍 Location & Work Environment
Office Type: Head office environment with a mix of creative and collaborative spaces
Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB
Geographic Context:
- London, England, United Kingdom
- Vibrant and multicultural city with a thriving retail industry
- Easy access to public transportation and various amenities
Work Schedule: Standard office hours, with flexibility for project-based work and deadlines
ASSUMPTION: The work environment at Frasers Group's head office is dynamic and collaborative, with a focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial application review by the Recruitment Team
- Behaviorally-focused first stage interview with the Recruiter, focusing on cultural alignment and values
- Technically-focused second and third-stage interviews with the Hiring Manager and wider team, including a presentation or task to assess skills
Key Assessment Areas:
- Cultural fit and alignment with Frasers Group's values
- Technical skills in content creation, video editing, and social media analytics
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your creative content ideas and successful implementations
- Research Frasers Group's brands and values to demonstrate your understanding and enthusiasm for the company
ATS Keywords: Content Creator, Social Media, Video Editing, TikTok, Sports Industry, Creative Collaboration, Social Media Analytics
ASSUMPTION: The interview process at Frasers Group is thorough and designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- iPhone 14ProMax
- Sony DSLR cameras
- Video editing software (CapCut, Adobe Premiere, Final Cut Pro, or similar)
- Social media platforms (TikTok, Instagram, YouTube)
ASSUMPTION: The tools and technologies required for this role are industry-standard and easily accessible.
👔 Cultural Fit Considerations
Company Values:
- Think without limits
- Own it and back yourself
- Be relevant
Work Style:
- Collaborative and creative
- Fast-paced and dynamic
- Focused on delivering results and driving growth
Self-Assessment Questions:
- Do you have a deep understanding of TikTok and the wider social and media landscape?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you have strong communication and presentation skills, with the ability to articulate your ideas clearly and persuasively?
ASSUMPTION: Frasers Group values candidates who are forward-thinking, driven, and able to operate outside of their comfort zone to change the future of retail.
⚠️ Potential Challenges
- Meeting tight deadlines and balancing multiple projects
- Keeping up with the fast-paced nature of social media trends and algorithms
- Working in a large, dynamic organization with a diverse portfolio of brands
- Potential for creative differences or conflicting ideas within the team
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is unique to Frasers Group, with a focus on creating engaging content for its sports brands
- Similar roles in other companies may have a broader focus on multiple brands or industries
- Career progression in this role may lead to more specialized or management-focused positions within Frasers Group
ASSUMPTION: This role offers a unique opportunity to work with a diverse portfolio of sports and luxury brands, with potential for growth and progression within the company.
📝 Sample Projects
- Creating a TikTok campaign to launch a new product line for Sports Direct
- Developing a series of Instagram Reels to showcase the unique features and benefits of a luxury brand within Frasers Group's portfolio
- Producing a YouTube short series to educate customers on the proper care and maintenance of sports equipment
ASSUMPTION: These sample projects demonstrate the creative and strategic nature of the content creation process for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the social media department?
- How does Frasers Group support the growth and development of its employees?
- What are the most significant challenges facing the social media team currently, and how can this role contribute to overcoming them?
- How does Frasers Group measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for growth and progression within the social media team or broader marketing department?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, allowing you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your creative content ideas and successful implementations
- Research Frasers Group's brands and values to demonstrate your understanding and enthusiasm for the company
- Follow up with the Recruitment Team one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
