π Core Information
πΉ Job Title: Content Creator
πΉ Company: Kounsel
πΉ Location: New York, NY
πΉ Job Type: Contract/Remote
πΉ Category: Marketing & Creative
πΉ Date Posted: June 18, 2025
πΉ Experience Level: Entry-level (0-2 years)
πΉ Remote Status: Remote (US only)
π Job Overview
Key aspects of this role include:
- Creating engaging video content for Kounsel's social media platforms
- Hosting interactive live streams to promote Kounsel's products and services
- Building relationships with followers through comments, DMs, and live interactions
- Collaborating with the marketing team to align content with campaigns
- Staying up-to-date with social media trends to keep content fresh and engaging
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as the ability to engage audiences confidently on camera.
π Key Responsibilities
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Create short-form and long-form video content (tutorials, behind-the-scenes, product demos, etc.) to promote Kounsel
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Host live streams, answer audience questions, and drive product awareness
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Build relationships with followers through comments, DMs, and live interactions
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Collaborate with the marketing team to align content with campaigns
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Stay on top of trends to keep content fresh and engaging
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work independently.
π― Required Qualifications
Education: No formal education requirements specified
Experience: 0-2 years of experience in content creation, social media, or a related field
Required Skills:
- Confident on camera with a natural ability to engage an audience
- Strong communication and storytelling skills
- Experience with live streaming and community engagement
- Familiarity with social media analytics and trends
- Basic video editing skills (CapCut preferred)
Preferred Skills:
- Experience with Kounsel's products or services
- Fluency in languages other than English
ASSUMPTION: While not explicitly stated, familiarity with Kounsel's products or services may be beneficial for this role.
π° Compensation & Benefits
Salary Range: $20-30 per hour (base compensation)
Benefits:
- Performance-Based Incentives: $0.001 per view, $0.01 per like, $0.10 per comment, save, or share, and 10%-20% commission on each sale generated
- Flexible & Remote: Work from anywhere
- Creative Freedom: Experiment with new content styles
- Diverse & Supportive Team: Join a global community of innovators
- Long-Term Brand Partnership: Opportunity to transition from a contract to an ongoing brand ambassador role
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an hourly rate, and the performance-based incentives are additional to the base compensation.
π Applicant Insights
π Company Context
Industry: Kounsel is a health tech startup focused on revolutionizing counseling services with cutting-edge technologies and AI-driven projects
Company Size: 51-200 employees (as of 2025)
Founded: 2018, San Francisco, CA
Company Description:
- Kounsel offers a wide array of expertise in health, law, veterinary, and more
- Innovation drives everything Kounsel does, with a keen focus on customer satisfaction
- Kounsel's team is an international, diverse blend of talents united by a shared commitment to honesty, hard work, and creativity
Company Specialties:
- AI-driven projects
- Health tech
- Counseling services
Company Website: www.kounsel.io
ASSUMPTION: Kounsel's focus on innovation and customer satisfaction creates an environment that values creativity and adaptability.
π Role Analysis
Career Level: Entry-level (0-2 years of experience)
Reporting Structure: This role reports directly to the marketing team
Work Arrangement: Remote (US only), full-time (40 hours per week)
Growth Opportunities:
- Potential to transition from a contract to an ongoing brand ambassador role
- Possibility to be involved in exclusive content or product development initiatives
ASSUMPTION: This role offers opportunities for growth and development within the company.
π Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): New York, NY
Geographic Context:
- New York, NY is a major urban center with a diverse population and vibrant cultural scene
- The cost of living in New York, NY is high compared to other US cities
- New York, NY has a humid subtropical climate with hot summers and cold winters
Work Schedule: Full-time (40 hours per week), flexible hours
ASSUMPTION: The flexible work schedule allows for a better work-life balance.
πΌ Interview & Application Insights
Typical Process:
- Submit application through the official Kounsel job board
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final decision and offer
Key Assessment Areas:
- Creativity and content ideas
- Communication and presentation skills
- Social media knowledge and trends
- Video editing skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your creativity and understanding of Kounsel's brand through your application materials
- Prepare examples of your previous content creation work to share during the interview
ATS Keywords: Content creation, video editing, live streaming, social media, community engagement, storytelling, communication, trends
ASSUMPTION: Applicants should emphasize their creativity, communication skills, and understanding of social media trends in their application materials.
π οΈ Tools & Technologies
- CapCut (preferred video editing tool)
- Social media platforms (Instagram, TikTok, YouTube)
- Live streaming software (e.g., OBS, Streamlabs)
- Video conferencing tools (e.g., Zoom, Google Meet)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Innovation
- Customer satisfaction
- Honesty
- Hard work
- Creativity
Work Style:
- Creative and independent
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong understanding of social media trends and platforms?
- Are you confident and comfortable on camera?
- Can you work independently and manage your time effectively?
- Do you thrive in a creative and collaborative environment?
ASSUMPTION: Applicants should assess their fit with Kounsel's values and work style before applying.
β οΈ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and algorithms
- Managing multiple projects and deadlines simultaneously
- Working remotely and maintaining a consistent work-life balance
- Dealing with negative comments or feedback from followers
ASSUMPTION: Applicants should be prepared to overcome these challenges and adapt to the dynamic nature of the role.
π Similar Roles Comparison
- This role is similar to a Social Media Manager or Video Content Creator, but with a focus on live streaming and community engagement
- Unlike other content creation roles, this position offers performance-based incentives in addition to base compensation
- Career paths for this role may include transitioning to a full-time brand ambassador or moving into a marketing or management position
ASSUMPTION: Applicants should research similar roles and understand the unique aspects of this position before applying.
π Sample Projects
- Creating a series of tutorial videos to educate followers about Kounsel's products or services
- Hosting a live Q&A session with a Kounsel expert to engage followers and drive product awareness
- Developing a social media campaign to promote a new Kounsel feature or service
ASSUMPTION: Applicants should be prepared to discuss their ideas for content creation and live streaming projects during the interview.
β Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Kounsel support the growth and development of its content creators?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- What opportunities are there for collaboration with other teams or departments within Kounsel?
- How does Kounsel foster a creative and innovative work environment?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and understanding of Kounsel's mission and values.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the official Kounsel job board: https://url.kounsel.link/SZrrWTusbTb
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your previous content creation work to share during the interview
- Follow up with the hiring manager one week after submitting your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.