📌 Core Information
🔹 Job Title: Content Creator
🔹 Company: apetito
🔹 Location: Trowbridge, Wiltshire, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Food and Beverage Manufacturing
🔹 Date Posted: 2025-07-13
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging video and photography content for apetito and Wiltshire Farm Foods
- Leading projects from early-stage concepting and planning through to shooting, editing, and delivery
- Collaborating with stakeholders across various teams to support a wide range of internal and external initiatives
- Managing multiple projects and deadlines in a fast-paced environment
ASSUMPTION: This role requires a high level of creativity, strong storytelling skills, and the ability to work well with diverse teams.
📋 Key Responsibilities
✅ Pre-Production & Planning: Work with stakeholders to scope briefs, develop creative content ideas, write scripts, draft interview questions, scout locations, coordinate shoot logistics, and collaborate with internal teams to plan timelines and production schedules.
✅ Content Creation: Shoot high-quality video and photography using Sony Alpha cameras, drones, and lighting setups. Capture a variety of content styles and ensure all output reflects the brand's tone, values, and visual identity.
✅ Post-Production: Edit video and photo content using Adobe Creative Suite, re-purpose and format content tailored to different platforms, and deliver polished, engaging, platform-optimised content that drives audience engagement.
✅ Collaboration & Strategy: Use social media and platform analytics to inform content decisions and creative direction, support cross-functional projects, create bespoke content for corporate events and business initiatives, and maintain clear and organised content workflows.
✅ Admin & Logistics: Support administrative elements of production, maintain clear and organised content workflows, and ensure all projects are delivered on time and to a high standard.
ASSUMPTION: This role requires strong organisational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Not specified
Experience: Minimum 2 years' experience producing content across video and photography
Required Skills:
- Creative storyteller with a strong eye for visual narrative and detail
- Experienced in shooting and editing content for a variety of platforms
- Technically confident using Sony Alpha cameras, lighting, sound equipment, drones, etc.
- Proficient in Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop, After Effects)
- Able to manage multiple projects and deadlines in a fast-paced environment
- Excellent communicator with strong interpersonal skills and empathy to help uncover authentic stories
- Self-motivated, highly organised, proactive, and comfortable working both independently and collaboratively
- Demonstrable experience delivering high-quality content from concept to completion
Preferred Skills:
- Experience in the food, health, or social care sector
- Knowledge of motion graphics or animation
- Experience with accessibility standards in video and digital content
- Drone pilot certification or experience
- Comfortable with occasional international travel
ASSUMPTION: Applicants should have a strong portfolio showcasing their creative storytelling skills and experience in video and photography production.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive salary – accredited Living Wage employer
- 25 days holiday per year, plus bank holidays
- Option to purchase up to 5 additional days holiday per year
- Discretionary annual bonus scheme
- Pension scheme - employer matched contributions up to 4%
- Life assurance scheme worth at least 1x annual salary
- Subsidised canteen
- Free parking
- Free turkey or voucher at Christmas
- apetito perks scheme including salary sacrifice options and retail discounts
Working Hours: 37.5 hours per week, Monday-Friday
ASSUMPTION: The salary range is estimated based on industry standards for a Content Creator role with 2-5 years of experience in the United Kingdom.
📌 Applicant Insights
🔍 Company Context
Industry: apetito is a leading food supplier to the health and social care sectors, serving over 1,300 care homes, health care, and education settings. They are also the UK's largest ready meal supplier through their sister company, Wiltshire Farm Foods.
Company Size: apetito has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the industry.
Founded: 1991, with over 30 years of experience in food production and catering services.
Company Description:
- apetito is an award-winning food producer, providing delicious, nutritious, and sustainable meals to all, from the young to the elderly.
- All of their meals are expertly crafted by in-house Chefs and Dietitians, focusing on using the best ethical and sustainable produce in alignment with their goal to reach Net Zero by 2040.
- Their commitment to making a real difference extends to customers, communities, and staff, with a mission to build an inclusive workplace where everyone reaches their full potential.
Company Specialties:
- food production
- care home catering
- hospital catering
- meals on wheels
- pureed meals
- healthcare
- frozen ready meals
- dysphagia meals
- care home food
- ready meal delivery
- nutrition
- and education catering
Company Website: http://www.apetito.co.uk
ASSUMPTION: apetito's commitment to sustainability, ethical sourcing, and making a real difference sets it apart in the food manufacturing industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the creative team and the wider organisation.
Reporting Structure: The Content Creator will report directly to the Marketing Manager and work closely with various internal teams, including Marketing, PR, Internal Comms, and Events.
Work Arrangement: This role is on-site, with occasional international travel required.
Growth Opportunities:
- Progression within the creative team, such as Senior Content Creator or Content Manager roles
- Expansion into related areas, such as marketing, communications, or events
- Potential to work on high-profile projects and gain exposure to various aspects of the business
ASSUMPTION: With apetito's commitment to growth and development, there are opportunities for the right candidate to progress within the organisation.
🌍 Location & Work Environment
Office Type: apetito's headquarters is a modern, purpose-built facility with on-site parking and a subsidised canteen.
Office Location(s): Canal Road, Trowbridge, Wiltshire BA14 8RJ, United Kingdom
Geographic Context:
- Trowbridge is a town in Wiltshire, England, with a population of approximately 37,000 people.
- The area has a mix of urban and rural environments, with easy access to nearby cities like Bath and Bristol.
- apetito's location provides convenient access to major transport links, including the M4 motorway and local train stations.
Work Schedule: The Content Creator will work 37.5 hours per week, Monday-Friday, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: apetito's location in Trowbridge offers a convenient and accessible work environment for employees, with opportunities for both personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening with the HR team
- Face-to-face interview with the Marketing Manager and a member of the creative team
- Second-stage interview or trial project, depending on the role
- Final offer and onboarding
Key Assessment Areas:
- Creativity and storytelling skills
- Technical proficiency in video and photography production
- Communication and interpersonal skills
- Organisational skills and ability to manage multiple projects
- Alignment with apetito's company values and culture
Application Tips:
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or examples of your work that demonstrate your creativity, storytelling, and technical proficiency
- Prepare for interview questions that focus on your creative process, problem-solving skills, and ability to work collaboratively
- Research apetito's company values and culture to ensure a good fit and demonstrate your enthusiasm for the role
ATS Keywords: Content Creator, Video Production, Photography, Storytelling, Adobe Creative Suite, Project Management, Collaboration, apetito, Wiltshire Farm Foods
ASSUMPTION: apetito's recruitment process is designed to assess candidates' technical skills, creativity, and cultural fit, with a focus on finding the best fit for both the candidate and the organisation.
🛠️ Tools & Technologies
- Sony Alpha cameras
- Drones
- Lighting and sound equipment
- Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop, After Effects)
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
ASSUMPTION: The Content Creator will be expected to have a strong working knowledge of the tools and technologies listed above, with the ability to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Making a real difference
- Passion for service
- Dedication to feeding vulnerable people
- Embracing inclusion
- Empowering individuals from diverse backgrounds
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering high-quality content that drives audience engagement
Self-Assessment Questions:
- How do your personal values align with apetito's commitment to making a real difference?
- How do you approach working collaboratively with diverse teams to deliver high-quality content?
- How do you balance creativity and technical proficiency in your approach to content creation?
ASSUMPTION: Apetito values candidates who are passionate about their work, committed to making a real difference, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with diverse stakeholders and balancing their input with creative vision
- Occasional international travel and flexible working hours
- Adapting to changes in the company's content strategy or priorities
ASSUMPTION: The Content Creator role presents unique challenges that require strong organisational skills, adaptability, and the ability to thrive in a dynamic environment.
📈 Similar Roles Comparison
- Unlike other content creator roles, this position focuses on creating engaging content for the health and social care sectors, with a specific emphasis on care home catering and meals on wheels services.
- Apetito's commitment to sustainability, ethical sourcing, and making a real difference sets it apart from other food manufacturing companies.
- Career progression opportunities within apetito are similar to those in related industries, with potential for growth within the creative team or expansion into related areas such as marketing, communications, or events.
ASSUMPTION: Apetito's Content Creator role offers unique opportunities for candidates interested in working in the health and social care sectors, with a focus on making a real difference and driving positive impact.
📝 Sample Projects
- Creating a series of engaging video testimonials from care home residents and staff, highlighting the positive impact of apetito's meals on their lives
- Developing a social media campaign to raise awareness of apetito's commitment to sustainability and ethical sourcing, featuring behind-the-scenes content from their production facilities and supplier partnerships
- Producing a corporate video to showcase apetito's range of services, from care home catering and meals on wheels to their work with hospitals, education settings, and local authorities
ASSUMPTION: These sample projects demonstrate the breadth and depth of the Content Creator's role at apetito, with opportunities to work on high-profile initiatives that drive positive impact and engagement.
❓ Key Questions to Ask During Interview
- Can you describe the company's content strategy and how this role fits into it?
- How does the creative team collaborate with other departments, such as Marketing, PR, and Events?
- What opportunities are there for professional development and growth within the creative team and the wider organisation?
- How does apetito support work-life balance for its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work that demonstrate your creativity, storytelling, and technical proficiency
- Research apetito's company values and culture to ensure a good fit and demonstrate your enthusiasm for the role
- Prepare for interview questions that focus on your creative process, problem-solving skills, and ability to work collaboratively
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
