Content Creator

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: Birdman

🔹 Location: Guadalajara, Jalisco, Mexico

🔹 Job Type: Full-Time

🔹 Category: Food & Beverages

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing creative content ideas for social media platforms, focusing on TikTok and Instagram
• Filming, editing, and optimizing content for discoverability
• Connecting with audiences through engaging messaging and value-driven content
• Collaborating with a team in a fast-paced environment where trends shift quickly
• Contributing to the growth of a plant-based food company with a mission to revolutionize food consumption

ASSUMPTION: This role requires a strong understanding of social media trends and a passion for creating engaging content that resonates with audiences. Previous experience in content creation and video editing is essential for success in this position.

📋 Key Responsibilities

✅ Develop and execute creative content ideas for social media platforms, focusing on TikTok and Instagram

✅ Film and edit videos in-house, ensuring high-quality production values

✅ Optimize content for discoverability using SEO and SEM principles

✅ Measure content performance and iterate creatively based on data insights

✅ Collaborate with the marketing team to ensure content aligns with brand guidelines and business objectives

✅ Stay up-to-date with industry trends and best practices in content creation and marketing

ASSUMPTION: This role requires strong multitasking skills, the ability to work independently, and a keen eye for detail. Candidates should be comfortable working in a fast-paced environment and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field within the creative industries.

Experience: 1-2 years of experience in content creation, video editing, and social media management

Required Skills:

• Proficient in content creation for social media platforms, video recording, and editing
• Strong understanding of SEO and SEM principles
• Familiarity with tools like Google Trends, Semrush, Answer The Public, and Adobe CC
• Excellent communication and copywriting skills
• Fluent in English (written and spoken)

Preferred Skills:

• Background in nutrition, sports, supplements, biotech, or other health/sport-related fields
• Basic knowledge of SEO/SEM and digital marketing

ASSUMPTION: Candidates with a hybrid skill set, combining knowledge of nutrition, sports, or training with strong content creation and marketing skills, will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is MXN 25,000 - 35,000 per month, based on industry standards for entry-level marketing roles in Guadalajara. This estimate takes into account the company's size, industry, and the candidate's experience level.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Birdman products
• Opportunities for professional growth and development

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Birdman offers competitive compensation and benefits packages for entry-level positions in the food and beverage industry. Salary ranges are based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Birdman operates in the food and beverage industry, focusing on plant-based, sustainable, and healthy products. The company aims to facilitate the transition to more sustainable lifestyles by offering best-in-class plant-based products that are both healthy and delicious.

Company Size: Birdman has 51-200 employees, providing a mid-sized company environment where applicants can make a significant impact and have opportunities for growth and development.

Founded: Birdman was founded in 2014, with a mission to become the main nutritional ally to environmentally- and health-conscious consumers.

Company Description:

• Birdman strives to revolutionize food consumption through healthy, delicious, cruelty-free, plant-based products
• The company has achieved consistent 100% YoY growth for nine consecutive years and is poised for further expansion
• Birdman is committed to maximizing positive impact and shaping the next era of sustainable food practices

Company Specialties:

• Plant-based protein
• Organic protein
• Raw plant-based products
• Eco-friendly packaging
• Vegan, kosher, and USDA/FDA-certified products

Company Website: http://www.vidabirdman.com

ASSUMPTION: Birdman's commitment to sustainability, health, and innovation makes it an attractive employer for candidates passionate about making a positive impact through their work.

📊 Role Analysis

Career Level: This position is an entry-level role, ideal for recent graduates or candidates with up to 2 years of experience in content creation and marketing.

Reporting Structure: The Content Creator will report directly to the Marketing Manager and collaborate with various teams, including Product, Sales, and Customer Service.

Work Arrangement: This is an on-site position, requiring the candidate to work from Birdman's office in Guadalajara, Jalisco, Mexico. Occasional remote work may be considered based on individual performance and team needs.

Growth Opportunities:

• As Birdman continues to grow, there will be opportunities for the Content Creator to take on more responsibilities and advance their career within the marketing department
• The company encourages professional development and offers training opportunities to help employees grow and succeed

ASSUMPTION: Birdman's growth trajectory and commitment to employee development provide strong opportunities for career advancement and growth within the company.

🌍 Location & Work Environment

Office Type: Birdman's office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Guadalajara, Jalisco, Mexico

Geographic Context:

• Guadalajara is the second-largest city in Mexico and the capital of Jalisco state
• The city is known for its rich history, vibrant culture, and growing tech industry
• Guadalajara offers a high quality of life, with a moderate cost of living compared to other major Mexican cities

Work Schedule: The Content Creator will work a standard full-time schedule, Monday through Friday, with occasional overtime as needed to meet project deadlines.

ASSUMPTION: Guadalajara's vibrant culture and growing tech industry make it an attractive location for professionals seeking a dynamic and innovative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team
• Background check and offer extension

Key Assessment Areas:

• Content creation skills and portfolio
• Video editing and production skills
• Understanding of SEO and SEM principles
• Communication and collaboration skills
• Alignment with Birdman's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your content creation, video editing, and marketing skills
• Include a portfolio of your best work, showcasing your creativity, versatility, and ability to connect with audiences
• Prepare for interview questions that assess your understanding of Birdman's mission, values, and products, as well as your ability to create engaging content that resonates with the company's target audience

ATS Keywords: Content creation, social media management, video recording, video editing, SEO, SEM, digital marketing, trend identification, audience engagement, performance measurement, creativity, communication, nutrition knowledge, marketing savvy, scientific curiosity

ASSUMPTION: Birdman's application process is designed to assess candidates' skills, creativity, and cultural fit, ensuring they align with the company's mission and values.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop)
• Social media platforms (TikTok, Instagram, LinkedIn, Pinterest)
• SEO and SEM tools (Google Trends, Semrush, Answer The Public)
• Content management systems (WordPress, Hootsuite, Buffer)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Birdman encourages creativity, experimentation, and continuous learning
• Sustainability: The company is committed to minimizing its environmental impact and promoting sustainable practices
• Health: Birdman prioritizes the well-being of its employees and customers, offering products that support a healthy lifestyle

Work Style:

• Collaborative: Birdman fosters a team-oriented work environment where employees support and learn from one another
• Adaptable: The company values employees who can think on their feet, adapt to changing priorities, and thrive in a fast-paced environment
• Passionate: Birdman seeks employees who are passionate about its mission and committed to making a positive impact

Self-Assessment Questions:

• How do you align with Birdman's mission to revolutionize food consumption through healthy, delicious, cruelty-free, plant-based products?
• How do you stay up-to-date with social media trends and best practices in content creation and marketing?
• How do you approach breaking down complex information into engaging, easy-to-understand concepts for audiences?

ASSUMPTION: Birdman's company culture values innovation, sustainability, and health, making it an attractive employer for candidates who share these passions and are eager to make a positive impact through their work.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media trends and content demands
• Balancing multiple projects and deadlines in a dynamic work environment
• Adapting to a growing company with evolving priorities and expectations
• Working in a collaborative team environment with diverse perspectives and opinions

ASSUMPTION: Birdman's fast-paced, collaborative work environment may present challenges for candidates who prefer structured, predictable work environments or struggle with multitasking and adaptability.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content creation and video production, with less emphasis on strategic planning and execution
• Compared to other content creator roles, this position offers the opportunity to work for a mission-driven company focused on sustainability and health, with a commitment to minimizing its environmental impact
• Career progression in this role may involve advancing to a marketing manager or specialist position, with opportunities for growth and development within the marketing department

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests before applying.

📝 Sample Projects

• Developing a series of TikTok videos showcasing the nutritional benefits of Birdman's plant-based protein products
• Creating a blog post series that educates consumers about the environmental impact of their food choices and offers sustainable alternatives
• Producing a short documentary series that tells the stories of individuals who have made the switch to plant-based diets and the positive impact it has had on their lives

ASSUMPTION: These sample projects are intended to illustrate the types of content creation and marketing initiatives the Content Creator may be involved in, demonstrating the role's focus on creativity, engagement, and education.

❓ Key Questions to Ask During Interview

• How does Birdman support the professional development and growth of its employees?
• What are the most significant challenges facing the content marketing team, and how can this role help address them?
• How does Birdman measure the success of its content marketing efforts, and what key performance indicators (KPIs) does the company track?
• What opportunities exist for collaboration and knowledge-sharing between the content marketing team and other departments within the company?
• How does Birdman foster a culture of innovation and creativity, and what initiatives are in place to support these values?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Birdman's mission, values, and culture, as well as their ability to contribute to the company's success in a meaningful way.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation, video editing, and marketing skills, as well as your passion for Birdman's mission and values
• Prepare a portfolio of your best work, showcasing your creativity, versatility, and ability to connect with audiences
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.