📌 Core Information
🔹 Job Title: Content Creator and Copywriter (m/f/x)
🔹 Company: HelloFresh
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Berlin studio)
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing and writing social-first video content for advertising and communication needs
- Collaborating with the Global Brand team to create thumb-stopping content across all HelloFresh Group brands
- Overseeing brand governance and ensuring all assets meet brand standards
- Working within the newly created content studio in Berlin's Moabit district
- Reporting directly to the Associate Director of Content Strategy
ASSUMPTION: This role requires a strong understanding of social media platforms, video production, and brand management. The ideal candidate will be a digital native with a background in creating engaging, short-form social media video content.
📋 Key Responsibilities
✅ Conceptualize and write video content for social media platforms, including voiceovers, supers, captions, metadata, dialogue, and storyboards
✅ Create videos with the tone, wording, and impact to be thumb-stopping on all social media platforms
✅ Collaborate with the content studio team to ideate, conceptualize, and produce social-first video content
✅ Advise on preproduction, production, and post-production phases of content production to ensure narrative and strategic integrity
✅ Participate in the quality assurance of all assets produced by the studio
ASSUMPTION: This role requires strong collaboration and communication skills, as well as the ability to manage stakeholders and operate in an international environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 4+ years of experience creating social media videos and static ads
Required Skills:
- Excellent, native-level English skills
- Deep understanding of social media platforms (YouTube, Meta, TikTok)
- Strong copywriting portfolio of compelling videos and static ads
- Knowledge of Google Suite and video-creation platforms (e.g., Premiere)
- Solid understanding of video production and workflow
Preferred Skills:
- Knowledge of content management tools (e.g., Smartly, Celtra)
- Experience working with international brands
- Fluency in additional languages
ASSUMPTION: While a degree in a related field is preferred, HelloFresh values diverse experiences and is open to considering candidates with relevant skills and experience, even if they don't "tick all the boxes."
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and performance)
Benefits:
- HelloFresh-subsidized Pension Scheme
- Berlin relocation support
- Hybrid working model
- Exclusive discounts on weekly HelloFresh boxes and office meals
- Annual learning & development budget and German language learning budget
- Mental health support, transportation perks, and working-parent-friendly benefits
- 24/7 gym access and wellbeing platforms (Headspace and Spill)
- Sabbatical leave options
Working Hours: Full-time, 40 hours per week, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is an estimate based on market research and HelloFresh's compensation structure for similar roles. The final offer may vary based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, specifically in the meal kit and food delivery sectors. The company has experienced significant growth and expansion since its founding in 2011, becoming one of Europe's fastest-growing tech powerhouses.
Company Size: HelloFresh has over 10,000 employees worldwide, providing a dynamic and international work environment.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries across Europe, North America, and Australia.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality food and recipes for different meal occasions, with a focus on convenience, sustainability, and nutrition.
- HelloFresh consists of six brands that cater to various customer preferences and dietary needs.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: hellofresh.com
ASSUMPTION: HelloFresh is committed to sustainability and responsible sourcing, with a focus on providing high-quality, nutritious meals to its customers.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional looking to advance their career in content creation and copywriting within the marketing and communications field.
Reporting Structure: The Content Creator and Copywriter will report directly to the Associate Director of Content Strategy.
Work Arrangement: This is a hybrid role, with a requirement to work on-site at the HelloFresh studio in Berlin's Moabit district. The specific work arrangement may be discussed further during the interview process.
Growth Opportunities:
- Progression to a senior or management role within the Global Brand team
- Expansion of responsibilities to include additional brands or regions
- Opportunities to work on special projects or initiatives
ASSUMPTION: HelloFresh offers opportunities for professional growth and development, with a focus on internal promotions and career progression.
🌍 Location & Work Environment
Office Type: HelloFresh's Berlin studio is located in the Moabit district, offering a modern and collaborative work environment.
Office Location(s): HelloFresh's global headquarters and the location for this role is in Berlin, Germany.
Geographic Context:
- Berlin is a vibrant and multicultural city, with a thriving tech and startup scene
- The Moabit district is known for its creative and artistic community
- Berlin offers a high quality of life, with affordable housing, a rich cultural scene, and numerous recreational opportunities
Work Schedule: The work schedule for this role is full-time, with flexible hours and a focus on results. The specific work schedule may be discussed further during the interview process.
ASSUMPTION: Berlin offers a dynamic and international work environment, with a strong focus on creativity, innovation, and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Global Brand team lead
- Background check and onboarding
Key Assessment Areas:
- Portfolio and work samples
- Cultural fit and alignment with HelloFresh's values
- Problem-solving skills and analytical thinking
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include a portfolio or work samples that demonstrate your copywriting and content creation skills
- Be prepared to discuss your approach to social media content creation and your understanding of HelloFresh's brand
ATS Keywords: Content creation, copywriting, social media, video production, brand management, marketing communications
ASSUMPTION: HelloFresh uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Google Suite (Docs, Sheets, Slides)
- Video-creation platforms (e.g., Premiere)
- Content management tools (e.g., Smartly, Celtra)
- Social media platforms (YouTube, Meta, TikTok)
ASSUMPTION: The specific tools and technologies required for this role may be discussed further during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Responsibility
- Continuous Improvement
- Fairness and Respect
- Customer Obsessed
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on performance
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with HelloFresh's company values, particularly 'Customer Obsessed' and 'Continuous Improvement'?
- How comfortable are you working in a hybrid environment, collaborating with team members both on-site and remotely?
- How do you approach receiving and implementing feedback to improve your work and skills?
ASSUMPTION: HelloFresh values a diverse and inclusive work environment, with a focus on collaboration, innovation, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with international teams and stakeholders, requiring strong communication and collaboration skills
- Adapting to changes in the social media landscape and HelloFresh's brand strategy
- Balancing creativity and innovation with brand guidelines and quality assurance
ASSUMPTION: The specific challenges of this role may vary based on the individual's skills, experiences, and the evolving needs of the business.
📈 Similar Roles Comparison
- This role is unique to HelloFresh, with a focus on creating social-first video content for the company's global brands
- Similar roles in the industry may include Social Media Manager, Video Content Creator, or Copywriter, but with a narrower focus on specific platforms or content types
- Career progression in this role may lead to senior or management positions within the Global Brand team or related fields
ASSUMPTION: HelloFresh's unique business model and global presence offer opportunities for career growth and development that may not be available in similar roles at other companies.
📝 Sample Projects
- Creating a social media video campaign to promote HelloFresh's sustainability initiatives
- Developing a series of branded content videos to showcase HelloFresh's recipe offerings and ingredients
- Writing and producing a series of customer testimonial videos to highlight the benefits of HelloFresh's meal kit service
ASSUMPTION: The specific projects for this role may vary based on the individual's skills, experiences, and the evolving needs of the business.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader content strategy for HelloFresh's global brands?
- What are the most challenging aspects of working in the Global Brand team, and how can this role help address them?
- What opportunities are there for professional growth and development within the Global Brand team or HelloFresh more broadly?
- How does HelloFresh support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HelloFresh Careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include a portfolio or work samples that demonstrate your copywriting and content creation skills
- Prepare for your interview by researching HelloFresh's brand, values, and content strategy
- Follow up with the HelloFresh HR team within 5 business days after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
