Content Creator

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: Sinclair Broadcast Group

🔹 Location: New Bern, North Carolina, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating original content for both digital and broadcast media
• Writing engaging copy to capture audience attention
• Working directly with commercial clients for their marketing needs
• Promoting news and programming across various platforms

ASSUMPTION: The role requires creativity and the ability to adapt to different media platforms, which is crucial for engaging modern audiences across digital and broadcast channels.

📋 Key Responsibilities

✅ Create content including video and graphics for social media and broadcast TV

✅ Write compelling copy tailored to different platforms

✅ Interact with Sales, News, and Marketing teams to adhere to brand goals

✅ Innovate new content creation strategies to effectively reach audiences

✅ Meet tight deadlines consistently

✅ Collaborate directly with commercial clients

✅ Participate in community events representing the station

✅ Maintain a flexible schedule to accommodate varying demands

ASSUMPTION: It is assumed that participation in community events and flexibility in scheduling are partly required to enhance the station's local presence and responsiveness.

🎯 Required Qualifications

Education: College degree required

Experience: At least two years in social or broadcast content creation

Required Skills:

• Proficiency in Adobe Creative Suite, especially Premiere and After Effects
• Ability to produce content from concept to post-production
• Strong writing skills for engaging scripts and copy
• Experience shooting cinematic video and understanding graphics/visual effects

Preferred Skills:

• Client relations experience
• In-depth knowledge of social media platforms and best practices

ASSUMPTION: Preferred skills suggest an emphasis on client interaction and digital media strategy, which might not be mandatory but beneficial for advanced roles.

💰 Compensation & Benefits

Salary Range: Not specified. Industry standards typically offer competitive salaries based on experience and skill level.

Benefits:

• Comprehensive health benefits
• Opportunities for career advancement
• Company-sponsored events and networking opportunities

Working Hours: 40 hours per week, with flexibility

ASSUMPTION: Benefits are likely standard with additional perks for advancement, reflecting Sinclair's commitment to employee growth.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees, offering a large-network support yet diverse roles

Founded: 1986, known for scaling innovations in media technology

Company Description:

• Owns and operates numerous major TV stations
• Provides platforms for local news and sports content
• Pioneers in broadcast media technology and evolution

Company Specialties:

• Broadcast media operations
• Digital content creation
• Sports network management

Company Website: http://sbgi.net/

ASSUMPTION: Sinclair's focus on innovation and media diversification suggests opportunities for growth in digital media sectors.

📊 Role Analysis

Career Level: Mid-level, ideal for professionals with foundational experience looking to advance

Reporting Structure: Reports to the Creative Services Director

Work Arrangement: Primarily on-site with occasional off-site activities possible

Growth Opportunities:

• Exposure to multiple media platforms
• Potential for leadership in creative services
• Opportunity to innovate within a leading media company

ASSUMPTION: The role's dynamic nature and diverse set of responsibilities allow for substantial career development.

🌍 Location & Work Environment

Office Type: Professional media office environment with studio facilities

Office Location(s): New Bern, North Carolina

Geographic Context:

• Located in a vibrant media market with community engagement
• Close proximity to local news and sports scenes
• Access to resources for content creation and client interactions

Work Schedule: Flexibility to accommodate production cycles and event coverage

ASSUMPTION: New Bern's media environment provides an active news hub that supports creative outreach.

💼 Interview & Application Insights

Typical Process:

• Initial online application through company website
• Interview process involving technical assessment and portfolio review
• Final interview with management team

Key Assessment Areas:

• Portfolio quality and creativity
• Cultural fit and teamwork ability
• Technical skills, particularly in video editing and content strategy

Application Tips:

• Highlight specific accomplishments in media projects
• Demonstrate versatility across different platforms and media types
• Prepare to discuss past projects and creative contributions

ATS Keywords: Content Creation, Adobe Creative Suite, Video Production, Social Media Marketing, Client Relations

ASSUMPTION: Companies typical hiring processes involve evaluating technical capabilities and cultural fit due to the creative demands.

🛠️ Tools & Technologies

• Adobe Premiere Pro
• Adobe After Effects
• Social media analytics tools

ASSUMPTION: Familiarity with the Adobe Creative Suite is crucial due to the emphasis on video editing and graphic creation.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation and creativity
• Emphasis on teamwork and collaboration
• Focus on community engagement and local storytelling

Work Style:

• Dynamic and fast-paced work atmosphere
• Collaborative team environment
• Encourages independent thought and proactive problem-solving

Self-Assessment Questions:

• Do you enjoy creating and sharing content in a collaborative setting?
• Are you skilled in both strategic thinking and detailed execution?
• How do you handle tight deadlines in high-pressure environments?

ASSUMPTION: The cultural fit is deeply tied to a passion for storytelling and community impact, essential in media roles.

⚠️ Potential Challenges

• Navigating tight deadlines and fast-paced environments
• Managing multiple projects simultaneously for diverse clients
• Keeping up with rapidly changing social media trends
• Working irregular hours including weekends and evenings

ASSUMPTION: The challenges stem from the dynamic, deadline-driven nature of broadcast media, which demands flexibility and multitasking.

📈 Similar Roles Comparison

• Public Relations Specialist roles also focus on brand messaging
• Marketing Coordinator positions involve similar client interaction and campaign development
• Digital Content Managers oversee a broader range of digital strategy and execution

ASSUMPTION: Similar roles may also engage with content creation but often provide different emphases, such as broader strategic oversight or focused brand representation.

📝 Sample Projects

• Developing a promotional campaign for a local event
• Creating a series of engaging social media videos for a new product launch
• Scripting and producing a short documentary for a community spotlight

ASSUMPTION: Sample projects suggest opportunities to work on various creative initiatives that showcase content creation skills.

❓ Key Questions to Ask During Interview

• How does the team integrate creative content with marketing objectives?
• What are the typical challenges faced by content creators at Sinclair?
• How does Sinclair support professional development in creative roles?
• Can you describe a successful past project and its impact on the business?
• What tools does Sinclair use for social media analytics and audience measurement?

ASSUMPTION: Interview questions should focus on understanding the integration between creative output and business strategy, team dynamics, and professional growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant content creation experience
• Compile a strong portfolio with a resume reel showcasing your work
• Have professional references ready, ideally from previous content or media roles
• Prepare for both technical and cultural fit interviews to evaluate skillset and integration into the team

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.