Content Creator

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: Tawzef for Recruitment & HR Consultancy

🔹 Location: Cairo, Egypt

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content in English and Arabic for social media platforms
• Developing content themes aligned with halal trends and localizing content for diverse markets
• Collaborating with designers and video editors to produce visually appealing assets
• Brainstorming interactive content ideas and highlighting user testimonials
• Researching competitor content and identifying gaps/opportunities

ASSUMPTION: This role requires a strong understanding of Muslim preferences and cultural sensitivity to create relevant and engaging content.

📋 Key Responsibilities

✅ Write captivating captions, blog posts, scripts, and carousel copy in English and Arabic

✅ Develop content themes aligned with halal trends

✅ Collaborate with designers and video editors to produce visually appealing assets (Reels, Stories, infographics)

✅ Adapt content for diverse markets (Middle East, Southeast Asia, Europe) while respecting regional dialects and traditions

✅ Ensure all content adheres to Islamic principles (modest imagery)

✅ Brainstorm interactive content ideas (polls, quizzes, UGC campaigns like #MyHalalAdventure)

✅ Highlight user testimonials and partner stories to build trust

✅ Stay ahead of social media trends (TikTok challenges, Instagram Reels, Snapchat)

✅ Research competitor content and identify gaps/opportunities

✅ Work with the Social Media Strategist to align content with campaign goals

✅ Support influencer partnerships by drafting briefs and co-creating content

ASSUMPTION: The role may evolve based on the company's growth and changing market trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Arabic, or a related field

Experience: 1+ year of experience in content creation, social media management, or copywriting

Required Skills:

• Bilingual fluency in English and Arabic (written and spoken) with impeccable grammar in both languages
• Portfolio showcasing engaging social media content (travel, lifestyle, or hospitality niches preferred)
• Understanding of Muslim preferences (e.g., prayer spaces, halal food, family-friendly amenities)
• Familiarity with platforms like Instagram, TikTok, YouTube, and Facebook
• Basic knowledge of design tools (Canva, Adobe Spark) or willingness to learn
• Research skills and ability to identify trends
• Strong communication and collaboration skills

Preferred Skills:

• Experience with SEO and content optimization
• Fluency in additional languages
• Experience working with influencers or brand partnerships

ASSUMPTION: Candidates with relevant internship experience may also be considered.

💰 Compensation & Benefits

Salary Range: The salary range for this role is EGP 10,000 - 15,000 per month, based on experience and qualifications. This is an estimate and may vary based on the company's final assessment.

Benefits:

• Health insurance
• Paid time off (vacation, sick leave, and public holidays)
• Professional development opportunities

Working Hours: Full-time, 40 hours per week, with flexible working hours based on project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level content creation roles in Egypt. The final salary offer may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Tawzef operates in the human resources services industry, focusing on recruitment, outsourcing, HR consultancy, and psychometric assessments.

Company Size: Tawzef is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: Tawzef was founded in 2007 and has since grown to become a leading HR services provider in Egypt and the GCC.

Company Description:

• Tawzef offers a wide range of HR services, including local and overseas recruitment, staff outsourcing, pre-hiring assessments, and HR consultancy
• The company focuses on quality and time of delivery, providing customized solutions to meet clients' unique needs
• Tawzef's team of experienced professionals works closely with clients to ensure their HR needs are met efficiently and effectively

Company Specialties:

• Recruitment (local and overseas)
• Staff outsourcing (manpower, payroll, and labor relations)
• Pre-hiring assessments (psychometric assessments)
• HR consultancy (HR structure, corporate strategy, and HR management system)

Company Website: www.tawzef.com

ASSUMPTION: Tawzef's diverse range of HR services allows for potential career growth and exposure to various aspects of human resources management.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals looking to gain experience in content creation and social media management.

Reporting Structure: The Content Creator will report directly to the Social Media Strategist and collaborate with designers, video editors, and other marketing team members.

Work Arrangement: This is an on-site, full-time position with flexible working hours based on project needs. The role may require occasional overtime or weekend work to meet campaign deadlines.

Growth Opportunities:

• Developing expertise in content strategy and social media management
• Expanding language skills and cultural knowledge to support content localization
• Gaining experience in influencer partnerships and brand collaborations
• Potential career progression to mid-level or senior content roles within the company

ASSUMPTION: The company's growth and expansion into new markets may present additional growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Tawzef's office is located in a modern, multi-story building with a professional and collaborative work environment.

Office Location(s): Attia El Sawalhy Street, Serag Mall Towers, Tower 3, Floor 11, El Manteka 8th, Cairo, Egypt

Geographic Context:

• Cairo is a bustling metropolis with a rich cultural heritage and a vibrant social scene
• The office is conveniently located near public transportation and popular attractions
• Cairo offers a mix of modern amenities and traditional experiences, providing ample inspiration for content creation

Work Schedule: The work schedule is primarily Monday to Friday, with flexible hours based on project needs. Occasional weekend work may be required to meet campaign deadlines.

ASSUMPTION: The work environment may be subject to change based on the company's growth and expansion.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager (Social Media Strategist)
• Portfolio review and content creation test
• Final interview with the HR department or company executives

Key Assessment Areas:

• Language proficiency in English and Arabic
• Cultural sensitivity and understanding of Muslim preferences
• Content creation skills and creativity
• Research and trendspotting abilities
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio showcasing your best content creation work, with a focus on social media content
• Prepare examples of how you've adapted content for different markets or audiences
• Research Tawzef's company culture and be prepared to discuss how your values align with theirs

ATS Keywords: Content creation, social media management, copywriting, bilingual, English, Arabic, cultural sensitivity, Muslim preferences, trendspotting, research, collaboration, communication

ASSUMPTION: The interview process may vary based on the company's needs and the candidate's qualifications.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, Facebook)
• Design tools (Canva, Adobe Spark)
• Content management systems (Hootsuite, Buffer, or similar)
• Project management tools (Asana, Trello, or similar)

ASSUMPTION: The company may provide training or resources to help the candidate develop their skills in specific tools or technologies.

👔 Cultural Fit Considerations

Company Values:

• Quality and time of delivery
• Customized solutions for clients
• Collaboration and teamwork
• Professionalism and integrity

Work Style:

• Creative and innovative
• Adaptable and flexible
• Collaborative and team-oriented
• Results-driven and proactive

Self-Assessment Questions:

• How do you ensure your content is culturally sensitive and respectful of Muslim preferences?
• Can you provide an example of how you've adapted content for a diverse audience or market?
• How do you stay up-to-date with social media trends and competitor content?

ASSUMPTION: The company values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Meeting tight deadlines for content creation and campaign launches
• Adapting to the company's unique work environment and culture
• Managing multiple projects and priorities simultaneously
• Developing expertise in new tools or technologies as needed

ASSUMPTION: The company provides support and resources to help employees overcome challenges and succeed in their roles.

📈 Similar Roles Comparison

• Content Creator vs. Social Media Manager: While both roles focus on content creation, the Social Media Manager role may involve more strategic planning and analytics, whereas the Content Creator role is more focused on day-to-day content production.
• Content Creator vs. Copywriter: Both roles involve creating engaging content, but the Content Creator role is more focused on social media platforms, while the Copywriter role may involve a wider range of content types, such as advertising copy, blog posts, or marketing materials.
• Career Path: The Content Creator role can serve as a stepping stone to mid-level or senior content roles within the company, or as a pathway to other marketing or communications roles, such as Social Media Manager, Marketing Specialist, or Brand Manager.

ASSUMPTION: The specific career path for this role may vary based on the company's growth and expansion.

📝 Sample Projects

• Creating a social media campaign for a halal travel company, targeting Muslim travelers in the Middle East and Southeast Asia
• Developing a series of blog posts or articles on halal-friendly destinations, activities, and travel tips
• Collaborating with influencers or brand partners to create sponsored content or co-branded campaigns

ASSUMPTION: The specific projects for this role may vary based on the company's current campaigns and client needs.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and communications strategy for the company?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of working in a mid-sized HR services company?
• How does the company ensure a positive work-life balance for its employees?

ASSUMPTION: The interview questions may vary based on the candidate's qualifications and the company's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio showcasing your best content creation work, with a focus on social media content
• Prepare examples of how you've adapted content for different markets or audiences
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.