📌 Core Information
🔹 Job Title: Content Creator
🔹 Company: Patel, Patel and Patel dba Golden Corral
🔹 Location: Whitehall, Pennsylvania
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with potential for remote work)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for social media platforms to drive brand awareness and in-store sales
- Collaborating with store leadership and marketing to align content with promotions and campaigns
- Monitoring social media trends and platform algorithm changes to optimize content
- Tracking performance and adapting content strategy based on analytics, feedback, and trends
ASSUMPTION: This role requires a creative and data-savvy individual who can balance storytelling with performance-driven content creation.
📋 Key Responsibilities
✅ Create original, engaging content (video, photo, graphics) for platforms like TikTok, Instagram, Facebook, and YouTube
✅ Use content as a tool to help drive traffic, guest engagement, and sales
✅ Edit short-form videos, reels, and stories with a focus on performance and quality
✅ Monitor social media trends and platform algorithm changes to keep content optimized
✅ Develop and maintain a consistent brand voice and aesthetic
✅ Collaborate with store leadership and marketing to align content with promotions and campaigns
✅ Track performance and adapt based on analytics, feedback, and trends
ASSUMPTION: This role requires a strong understanding of social media platforms, their content formats, and algorithms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience in content creation, editing, and digital marketing
Required Skills:
- Proficiency with tools like CapCut, Canva, Adobe Premiere, Lightroom, or similar
- Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and Facebook content formats
- Familiarity with algorithms and how to optimize content for reach and engagement
- Creative eye for design, storytelling, and branding
- Strong organizational and communication skills
- Ability to work independently and meet deadlines
Preferred Skills:
- Experience working in food, hospitality, or retail industries
ASSUMPTION: Candidates with experience in the food, hospitality, or retail industries may have a better understanding of the target audience and industry-specific content trends.
💰 Compensation & Benefits
Salary Range: $12.00 - $15.00 per hour
Benefits:
- Competitive salary
- Flexible schedule
- Free food & snacks
- Opportunity for advancement
- Training & development
Working Hours: Full-time, with potential for remote work depending on location
ASSUMPTION: The salary range provided is based on industry standards for content creators with 2-5 years of experience in the marketing and communications field.
📌 Applicant Insights
🔍 Company Context
Industry: Golden Corral operates in the restaurant industry, specializing in buffet-style dining with a focus on affordable, pleasurable dining experiences.
Company Size: Golden Corral is a large company with over 5,000 employees, providing ample opportunities for growth and collaboration.
Founded: Golden Corral was founded in 1973 and has since grown to over 350 locations across the United States and Puerto Rico.
Company Description:
- Golden Corral is a leading chain restaurant company known for its buffet-style dining and affordable prices.
- The company's mission is to "make pleasurable dining affordable" and strives to provide a clean, friendly atmosphere with high-quality food.
- Golden Corral offers a variety of food options, including grilled-to-order sirloin steaks, which are USDA inspected.
Company Specialties:
- American Restaurant
- Grilled to Order Sirloin Steaks
- Buffet Restaurant
- All You Can Eat Buffet
- Family Dining Restaurant
Company Website: http://www.goldencorral.com
ASSUMPTION: Working for a large company like Golden Corral provides opportunities for career growth and development, as well as exposure to diverse teams and projects.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in content creation, digital marketing, or a related field.
Reporting Structure: The Content Creator will report directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: This role is primarily on-site, with potential for remote work depending on the location and specific needs of the business.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Marketing Manager or a similar role
- Expansion into other areas of the business, such as event planning or community relations
- Opportunities to work on special projects or initiatives that can help develop new skills and expertise
ASSUMPTION: The growth opportunities for this role will depend on the individual's performance, the needs of the business, and the availability of suitable positions within the organization.
🌍 Location & Work Environment
Office Type: The Content Creator will work primarily on-site at the Golden Corral location in Whitehall, Pennsylvania.
Office Location(s): 5400 Trinity Road, Ste. 309, Raleigh, NC 27607, US
Geographic Context:
- Whitehall is a small city located in Lehigh County, Pennsylvania, with a population of approximately 15,000 people.
- The city is situated near Allentown and Bethlehem, providing easy access to urban amenities while maintaining a suburban feel.
- Whitehall offers a mix of residential, commercial, and industrial areas, with a strong sense of community.
Work Schedule: The Content Creator will work a full-time schedule, with potential for flexible hours and remote work depending on the needs of the business.
ASSUMPTION: The work environment for this role will be dynamic and fast-paced, with a focus on collaboration and teamwork to achieve common goals.
💼 Interview & Application Insights
Typical Process:
- Submit application through Indeed or send resume and content samples to Rest2627@goldencorral.net
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the store manager or a member of the executive team
Key Assessment Areas:
- Creativity and storytelling skills
- Technical proficiency with content creation tools and platforms
- Understanding of social media algorithms and optimization strategies
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or examples of your previous content creation work, if applicable
- Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
ATS Keywords: Content Creator, Social Media, Digital Marketing, Video Editing, Photo Editing, Branding, Storytelling, Analytics, Guest Engagement
ASSUMPTION: The application process for this role may vary depending on the specific needs of the business and the availability of candidates.
🛠️ Tools & Technologies
- CapCut
- Canva
- Adobe Premiere
- Adobe Lightroom
- TikTok
- Instagram
- Facebook
- YouTube
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the individual's skills, the needs of the business, and the availability of resources.
👔 Cultural Fit Considerations
Company Values:
- Friendly service
- Great value
- Fresh, tasty food
- Clean, friendly atmosphere
- Making pleasurable dining affordable
Work Style:
- Collaborative and team-oriented
- Focused on achieving common goals
- Adaptable and responsive to change
- Committed to providing high-quality food and customer service
Self-Assessment Questions:
- Do you have a passion for storytelling and creating engaging content?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have strong organizational and communication skills?
- Are you able to work independently and meet deadlines?
ASSUMPTION: The cultural fit for this role will depend on the individual's values, work style, and ability to collaborate effectively with the marketing team and other stakeholders within the organization.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and algorithm changes
- Balancing creativity with performance-driven content creation
- Managing multiple projects and deadlines simultaneously
- Adapting to the unique needs and preferences of the target audience
ASSUMPTION: The potential challenges for this role will depend on the individual's skills, experience, and ability to adapt to the specific needs of the business.
📈 Similar Roles Comparison
- Content Creator vs. Social Media Manager: While both roles focus on creating and managing social media content, the Content Creator role is more focused on day-to-day content creation and optimization, while the Social Media Manager role may involve more strategic planning and team management.
- Content Creator vs. Marketing Coordinator: The Content Creator role is more focused on creating and optimizing content, while the Marketing Coordinator role may involve a broader range of marketing activities, such as event planning, market research, and campaign management.
- Career Path: The Content Creator role can provide a strong foundation for a career in digital marketing, with potential opportunities for advancement into roles such as Social Media Manager, Marketing Coordinator, or Marketing Manager.
ASSUMPTION: The comparison of similar roles and career paths will depend on the individual's skills, experience, and the specific needs of the business.
📝 Sample Projects
- Creating a series of TikTok videos showcasing the behind-the-scenes preparation of Golden Corral's signature dishes
- Developing a Instagram Reels campaign to promote a limited-time offer on the buffet menu
- Editing a YouTube video testimonial from a satisfied customer to share on the company's social media channels
ASSUMPTION: The sample projects provided are intended to illustrate the types of content creation tasks that may be required for this role, but the specific projects will depend on the needs of the business and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate with other departments within the organization?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: The key questions to ask during the interview will depend on the individual's interests, goals, and the specific needs of the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your previous content creation work, if applicable
- Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
