📌 Core Information
🔹 Job Title: Content Creator
🔹 Company: Genpact
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Business Consulting and Services
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating compelling marketing, product, and business content
- Collaborating with cross-functional teams to produce impactful materials
- Supporting demand-generation efforts and marketing strategies
- Developing engaging digital assets and branded content
- Managing multiple projects simultaneously while maintaining quality
ASSUMPTION: This role requires a strong balance between creativity and organization, as well as excellent communication skills to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and write engaging business and marketing content for offerings and products, including presentations, product briefs, case studies, blogs, and website copy
✅ Create sales enablement materials such as pitch decks, one-pagers, and case studies that align with the company’s offerings strategy
✅ Support demand-generation efforts by collaborating with the marketing team to create and execute comprehensive marketing strategies that align with company objectives
✅ Produce engaging and persuasive content for various communication channels, including social media, email campaigns, blogs, and websites
✅ Develop branded digital assets, including infographics, videos, and social media visuals, to enhance marketing efforts
✅ Partner with cross-functional teams, including sales, product, delivery, and leadership, to ensure consistency in messaging
✅ Manage multiple projects simultaneously, meeting tight deadlines while maintaining quality
✅ Maintain and update content repositories to ensure easy access to the latest materials
ASSUMPTION: The role may evolve based on the company's growth and changing needs, requiring adaptability and a willingness to take on new responsibilities.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field (advantage)
Experience: 3-5 years of proven experience in marketing, content creation, or a similar role
Required Skills:
- Strong copywriting and content creation skills
- Excellent communication and interpersonal skills
- Ability to multitask and work effectively in a fast-paced environment
- Creative thinker with a results-oriented mindset
- Proficiency in English
Preferred Skills:
- Experience with video editing and visual content creation
ASSUMPTION: While a degree in marketing or business is preferred, candidates with relevant experience and a strong portfolio may also be considered.
💰 Compensation & Benefits
Salary Range: $60,000 - $85,000 per year (based on industry standards for mid-level content creators in New York)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts and perks
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project deadlines)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Genpact operates in the business consulting and services industry, focusing on digital transformation, business consulting, and professional services.
Company Size: With over 10,000 employees, Genpact is a large organization that offers numerous opportunities for growth and collaboration.
Founded: Genpact was founded in 1997 as a business process outsourcing (BPO) company and has since expanded its services to include advanced technology services and solutions.
Company Description:
- Genpact is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally.
- The company helps businesses across industries get ahead and stay ahead by implementing data, technology, and AI to create tomorrow, today.
- Genpact's culture is driven by curiosity, courage, and innovation, with a focus on operational excellence and deep business knowledge.
Company Specialties:
- Banking & Financial Services
- Energy
- Insurance
- Healthcare Payer
- Capital Market
- Healthcare Provider
- Aerospace
- Hi-Tech
- Automotive
- Hospitality
- Chemical
- Life Science & Pharmaceuticals
- Consumer Goods
- Retail
- Telecom
- Transport & Logistics
- Digital transformation
- Business consulting
- Professional services
- Artificial intelligence
Company Website: www.genpact.com
ASSUMPTION: Genpact's extensive industry experience and global presence provide candidates with a wealth of opportunities to learn and grow professionally.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Content Creator will report directly to the Marketing Manager or a similar role within the marketing department.
Work Arrangement: This role is on-site, with the primary work location being the company's New York office. However, some flexibility may be available for certain projects or tasks.
Growth Opportunities:
- Advancement to a senior content creator or management role within the marketing department
- Expansion into related fields, such as product marketing or demand generation
- Opportunities to work on diverse projects and collaborate with various teams, fostering skill development and growth
ASSUMPTION: As a mid-level role, the Content Creator position offers ample opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Genpact's New York office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1155, Avenue of the Americas, 4th Floor, New York, NY 10036
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
- The city is well-connected by public transportation, making it easy to commute to and from work
- New York's fast-paced environment may require employees to adapt to a dynamic and sometimes demanding work culture
Work Schedule: The Content Creator role follows a standard full-time work schedule, with some flexibility for project deadlines and team needs.
ASSUMPTION: While the role is on-site, Genpact may offer some flexibility for remote work or hybrid arrangements, depending on the specific needs of the team and the organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission and review
- Phone or video screening with the hiring manager or HR
- In-person or virtual interview with the marketing team
- Final interview with the marketing director or a senior leader
- Background check and offer extension
Key Assessment Areas:
- Portfolio and writing samples
- Communication and interpersonal skills
- Creativity and problem-solving abilities
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio showcasing your best work, including writing samples, digital assets, and any relevant case studies
- Research Genpact's company culture and values to demonstrate your alignment with their mission and vision
ATS Keywords: Content creation, marketing strategy, copywriting, communication, interpersonal skills, multitasking, creative thinking, video editing, visual content creation
ASSUMPTION: The application process may vary depending on the specific needs of the team and the organization, but generally follows a structured and thorough evaluation of candidates' skills and experiences.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Content management systems (CMS) such as WordPress or Adobe Experience Manager
- Design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Sketch
- Video editing software such as Adobe Premiere Pro or Final Cut Pro
- Project management tools like Asana, Trello, or Jira
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: Embracing a growth mindset and continuous learning
- Courage: Taking calculated risks and challenging the status quo
- Innovation: Fostering creativity and driving change
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Adaptable: Embracing change and pivoting as needed to meet evolving demands
- Results-driven: Focusing on delivering high-quality work that drives business impact
Self-Assessment Questions:
- How do you embody Genpact's core values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or role?
- How do you approach multitasking and managing multiple projects simultaneously?
ASSUMPTION: Genpact's culture emphasizes curiosity, courage, and innovation, seeking candidates who are eager to learn, take calculated risks, and drive change.
⚠️ Potential Challenges
- Managing multiple projects with tight deadlines may require strong time management and organizational skills
- Working with diverse teams and stakeholders may necessitate excellent communication and interpersonal skills
- Adapting to a fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or predictable work setting
- Competing with established content creators and agencies may require continuous learning and skill development to stay ahead of industry trends
ASSUMPTION: While the role presents several challenges, it also offers numerous opportunities for growth, learning, and career advancement.
📈 Similar Roles Comparison
- Compared to a content marketing specialist, this role places a greater emphasis on creating sales enablement materials and supporting demand-generation efforts
- Unlike a content strategist, the Content Creator role focuses more on day-to-day content creation and less on high-level strategy and planning
- In comparison to a content manager, this role has a stronger focus on hands-on content creation and may involve less team management and oversight
ASSUMPTION: While this role shares similarities with other content-focused positions, it offers a unique blend of responsibilities and opportunities tailored to Genpact's specific needs.
📝 Sample Projects
- Developing a series of blog posts on emerging trends in the business consulting industry
- Creating a comprehensive product brief for a new service offering, including case studies and success stories
- Designing and producing a promotional video for an upcoming webinar or event
ASSUMPTION: The specific projects assigned to the Content Creator may vary depending on the team's priorities and the organization's evolving needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Genpact support the professional development and growth of its content creators?
- Can you provide an example of a recent content marketing campaign and its outcomes?
- How does Genpact measure the success of its content marketing efforts, and how would this role contribute to those metrics?
- What is the typical career path for a content creator at Genpact, and what opportunities exist for growth and advancement?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio showcasing your best work, including writing samples, digital assets, and any relevant case studies
- Research Genpact's company culture and values to demonstrate your alignment with their mission and vision
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
