Content Creator

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: Siro

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (In-office Tues, Wed, Thurs)

🚀 Job Overview

Key aspects of this role include:

• Driving content creation at Siro using the "They Ask, You Answer" framework
• Executing a robust content calendar with a mix of video and written content
• Collaborating with internal experts and customers to create engaging video content
• Managing end-to-end video creation and written content distribution
• Analyzing content performance metrics to optimize strategies

ASSUMPTION: This role requires a versatile content creator with a strong understanding of content marketing strategies and familiarity with video production tools.

📋 Key Responsibilities

✅ Manage a content calendar and execute the "They Ask, You Answer" methodology to create consistent content

✅ Collaborate with internal subject matter experts to produce engaging video content

✅ Manage end-to-end video creation, including writing scripts, working with the video editor, and publishing across social media platforms

✅ Write and edit compelling blog posts, social media posts, and other marketing materials

✅ Ensure all content is SEO-optimized and aligns with brand voice and messaging

✅ Manage content distribution across various channels to maximize reach and engagement

✅ Analyze content performance metrics and adjust strategies to improve engagement and conversion rates

ASSUMPTION: This role requires strong project management skills, the ability to work collaboratively in a team environment, and adaptability to a fast-paced setting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: Proven experience in content creation or content marketing, with a strong portfolio of both video and written content

Required Skills:

• Familiarity with video production tools and software
• Excellent writing and editing skills, with a keen eye for detail
• Strong project management skills
• Ability to work collaboratively in a team environment and adapt to a fast-paced setting

Preferred Skills:

• Experience with SEO optimization
• Familiarity with content marketing strategies

ASSUMPTION: Candidates with experience in content creation or marketing, a strong portfolio, and familiarity with video production tools are ideal for this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $125,000 per year (based on leveling)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan
• Flexible PTO
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (in-office Tues, Wed, Thurs)

ASSUMPTION: The salary range is based on the company's leveling system and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI-powered conversation intelligence for in-person sales

Company Size: Small (11-50 employees) - This means a more agile and dynamic work environment, with opportunities for growth and impact.

Founded: 2020 - Siro is a relatively new company, focused on transforming the trillion-dollar world of in-person sales by capturing and analyzing face-to-face conversations.

Company Description:

• Siro is transforming the trillion-dollar world of in-person sales by unlocking intelligence from a never-before-digitized dataset: in-person conversations.
• Their mobile app records, transcribes, and analyzes conversations, turning them into searchable, revenue-driving data.
• Sales teams use Siro to coach with real examples, uncover hidden revenue, and scale winning strategies from top reps.

Company Specialties:

• AI-powered conversation intelligence
• In-person sales transformation
• Data-driven insights for sales teams

Company Website: https://siro.ai/

ASSUMPTION: Siro is a tech-focused company with a mission to make field sales the most accessible path to financial freedom. They value innovation, data-driven decision-making, and customer success.

📊 Role Analysis

Career Level: Mid-level - This role requires proven experience in content creation or marketing, with a strong portfolio demonstrating a track record of success.

Reporting Structure: This role reports directly to the Marketing Manager or similar position.

Work Arrangement: Hybrid - This role requires in-office attendance on Tuesdays, Wednesdays, and Thursdays, with the option to work remotely on other days.

Growth Opportunities:

• As Siro grows, there may be opportunities for the Content Creator to take on more responsibilities or move into a management role.
• This role offers the chance to work closely with internal experts and customers, providing ample learning opportunities.
• Siro's focus on data-driven decision-making may present opportunities for the Content Creator to gain experience in analytics or related fields.

ASSUMPTION: This role offers a unique opportunity to work at a growing tech company focused on transforming the in-person sales industry. It provides a chance to make a significant impact on the company's marketing efforts and growth.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace - Siro's office is located in the Flatiron District of Manhattan, offering a vibrant and creative work environment.

Office Location(s): 61 W 23rd St, Fl. 5, New York, NY 10010, US

Geographic Context:

• New York City is a major hub for technology, marketing, and advertising, providing ample opportunities for networking and professional growth.
• The Flatiron District is a trendy and bustling neighborhood, offering a wide range of dining, shopping, and entertainment options.
• Siro's office is conveniently located near public transportation, making it easily accessible from various parts of the city.

Work Schedule: Standard business hours (9:00 AM - 5:00 PM EST) with flexibility for remote work on certain days.

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Marketing Manager or similar position
• Portfolio review and presentation (if applicable)
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Content creation and strategy
• Video production skills
• Writing and editing abilities
• Project management and organizational skills
• Cultural fit and alignment with Siro's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a link to your portfolio or examples of your work, demonstrating your ability to create engaging video and written content.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and collaboration abilities.

ATS Keywords: Content creation, video production, content marketing, SEO optimization, project management, collaboration, writing, editing, "They Ask, You Answer"

ASSUMPTION: Siro's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring they are the best fit for the role and the company's mission.

🛠️ Tools & Technologies

• Video production tools (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
• Writing and editing software (e.g., Microsoft Word, Google Docs, Grammarly)
• SEO optimization tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Project management software (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Candidates should be comfortable using a variety of tools and software to create, edit, and optimize content for various platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven decision-making
• Customer success
• Collaboration
• Continuous learning and improvement

Work Style:

• Agile and dynamic - Siro is a growing company, and employees are expected to adapt to change and embrace new challenges.
• Collaborative - Siro values teamwork and encourages employees to work together to achieve common goals.
• Data-driven - Siro uses data to inform decision-making and measure success.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable using data to inform your content creation strategies?
• Do you enjoy working collaboratively with a team to achieve common goals?

ASSUMPTION: Siro values employees who are adaptable, data-driven, and collaborative, with a strong commitment to innovation and customer success.

⚠️ Potential Challenges

• The fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
• The hybrid work arrangement may present challenges for candidates who prefer working remotely full-time or in-office full-time.
• The role may require candidates to work outside of standard business hours to meet deadlines or attend events.
• The competitive nature of the tech industry may present challenges for candidates seeking to enter or advance in the field.

ASSUMPTION: These challenges can be mitigated by effective communication, time management, and a strong commitment to Siro's mission and values.

📈 Similar Roles Comparison

• Content Creator vs. Content Marketing Specialist - While both roles focus on content creation, the Content Marketing Specialist role may have a broader scope, including strategy development and campaign management.
• Industry-specific context - Siro's focus on AI-powered conversation intelligence for in-person sales sets it apart from other content creation roles in the tech industry.
• Career path comparison - The Content Creator role may serve as a stepping stone to more senior roles in marketing, such as Marketing Manager or Director of Marketing.

ASSUMPTION: This role offers a unique opportunity to work at a growing tech company focused on transforming the in-person sales industry, with ample opportunities for growth and advancement.

📝 Sample Projects

• Creating a video series featuring customer testimonials and success stories
• Developing a blog post series that addresses common customer questions and positions Siro as an industry authority
• Producing a webinar or event series that showcases Siro's technology and thought leadership in the AI-powered conversation intelligence space

ASSUMPTION: These sample projects demonstrate the range of content creation and distribution responsibilities for the Content Creator role at Siro.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does Siro support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Siro measure the success of its content marketing efforts, and how will my performance be evaluated?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company's long-term goals, helping candidates make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your content creation and video production work.
• Prepare a portfolio or examples of your work, demonstrating your ability to create engaging video and written content.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and collaboration abilities.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.