Content Creator

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: Online Marketing Gurus

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging video content for OMG’s social media and the CEO’s personal brand
• Collaborating with various teams and external parties to produce high-quality content
• Developing and maintaining a monthly content plan and production schedule
• Analyzing content performance and iterating based on trends and insights
• Capturing behind-the-scenes moments and creating sharable content

ASSUMPTION: This role requires a strong understanding of marketing performance and the ability to create engaging content that drives action. The ideal candidate will have experience in content creation and social media marketing.

📋 Key Responsibilities

✅ Film, edit, produce, and post organic video content for Meta Reels, TikTok, and YouTube Shorts

✅ Collaborate with the Head of Marketing, external editors, internal designers, and freelancers to create content

✅ Ideate and create a monthly content plan, posting schedule, and production schedule for OMG and the CEO’s personal brand

✅ Test creative hooks and iterate quickly based on performance

✅ Collate and recommend content ideas to ensure relevance and trends

✅ Spot and capture sharable moments and shoot ‘behind the scenes’ content

✅ Ensure content stays platform native while aligning with the OMG brand

ASSUMPTION: The role requires a mix of creative and strategic thinking, with a focus on producing high-quality content that resonates with audiences and drives engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years in content creation and social media marketing

Required Skills:

• Ability to film, edit, and design content that drives action
• Strong understanding of marketing performance and growth creative
• Proficient in tools such as CapCut, Final Cut, Adobe Suite, Canva, Birdeye, and Hubspot
• Proficient computer skills, including Microsoft 365 and Google Docs

Preferred Skills:

• Experience with video editing software and equipment
• Familiarity with social media analytics tools

ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio will also be considered.

💰 Compensation & Benefits

Salary Range: AUD 65,000 - 85,000 per annum (based on experience and industry standards for the role and location)

Benefits:

• Ongoing career development and training programs
• Salary packaging benefits
• Pet-friendly and vibrant office atmosphere
• Barista-style coffee and engaging social events
• Recognition through service awards

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for content creation needs)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Online Marketing Gurus is an award-winning leading digital marketing agency specializing in SEO, PPC, paid social, and more. They have locations in Australia, the USA, UAE, and Singapore.

Company Size: 51-200 employees (as of 2025)

Founded: 2012, by Andrew Raso and Mez Homayunfard

Company Description:

• OMG is committed to offering a trustworthy service in an industry dominated by black-hat practices
• The company has over 200 certified Growth Gurus who are experts in every channel, platform, and marketing methodology
• OMG specializes in SEO, PPC, paid social, website development, and more

Company Specialties:

• Online marketing
• SEO
• SEM
• Digital marketing
• Facebook marketing
• Google ads
• Landing pages
• Content marketing
• Remarketing
• Retargeting
• Google shopping
• Bing ads
• Website design
• Website development
• Link building

Company Website: https://www.onlinemarketinggurus.com.au/

ASSUMPTION: OMG is a well-established digital marketing agency with a strong reputation in the industry. Their focus on transparency, data, and innovation sets them apart from competitors.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Content Creator will report directly to the Head of Marketing

Work Arrangement: On-site, full-time, with flexibility for content creation needs

Growth Opportunities:

• Potential to advance within the Marketing team or explore other departments within the company
• Opportunities for career development and training through OMG’s ongoing programs
• Chance to work on a variety of projects and collaborate with diverse teams

ASSUMPTION: This role offers opportunities for growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Modern, pet-friendly office with a vibrant atmosphere

Office Location(s): 127 Alexander St, Crows Nest, New South Wales 2065, AU

Geographic Context:

• Sydney is the largest city in Australia and the capital of New South Wales
• The city is known for its iconic landmarks, such as the Sydney Opera House and Sydney Harbour Bridge
• Sydney offers a diverse range of cultural experiences, dining options, and outdoor activities

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for content creation needs)

ASSUMPTION: The office environment at OMG is collaborative and supportive, with a focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-person or video interview with the Head of Marketing
• Portfolio presentation and/or content creation test
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Portfolio and work samples
• Content creation skills and ideas
• Understanding of marketing performance and trends
• Cultural fit and alignment with OMG’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your best work and explaining your creative process
• Research OMG’s company culture and values to demonstrate your fit
• Be prepared to discuss your ideas for content and marketing strategies

ATS Keywords: Content creation, social media marketing, video editing, filming, creative ideation, marketing performance, growth creative, Adobe Suite, Canva, CapCut, Final Cut, Microsoft 365, Google Docs, collaboration, trend analysis, behind-the-scenes content

ASSUMPTION: The application process at OMG is designed to assess candidates’ skills, creativity, and cultural fit. Applicants should be prepared to demonstrate their understanding of marketing performance and their ability to create engaging content.

🛠️ Tools & Technologies

• CapCut
• Final Cut
• Adobe Suite
• Canva
• Birdeye
• Hubspot
• Microsoft 365
• Google Docs

ASSUMPTION: The tools listed are based on the job description and may be subject to change or expansion based on the company’s needs and the candidate’s skills.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Data-driven
• Innovation

Work Style:

• Collaborative
• Creative
• Results-oriented

Self-Assessment Questions:

• How do you align with OMG’s values of transparency, data-driven approach, and innovation?
• How comfortable are you working in a collaborative, creative environment?
• How do you approach learning and adapting to new tools and technologies?

ASSUMPTION: OMG values candidates who are transparent, data-driven, and innovative, with a strong work ethic and a collaborative mindset.

⚠️ Potential Challenges

• Meeting tight deadlines for content creation and posting
• Keeping up with trends and algorithm changes on social media platforms
• Managing multiple projects and stakeholders simultaneously
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: The role may present challenges related to time management, adaptability, and multitasking, but offers opportunities for growth and development in a supportive environment.

📈 Similar Roles Comparison

• This role is unique to OMG, focusing on content creation for both the company’s social media and the CEO’s personal brand
• Similar roles in the industry may include Social Media Manager, Content Marketing Specialist, or Video Producer
• Career progression may include roles such as Senior Content Creator, Marketing Manager, or Digital Marketing Specialist

ASSUMPTION: While this role is unique to OMG, it shares similarities with other content creation and marketing roles in the industry. Career progression opportunities may vary based on the company’s growth and the individual’s skills and interests.

📝 Sample Projects

• Creating a monthly content plan and production schedule for OMG and the CEO’s personal brand
• Developing and implementing a strategy to increase engagement on OMG’s social media channels
• Collaborating with external editors and designers to produce high-quality content on a tight deadline

ASSUMPTION: Sample projects may vary based on the company’s needs and the candidate’s skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does OMG approach content creation and marketing strategy for its clients?
• What opportunities are there for growth and development within the company?
• How does OMG support work-life balance for its employees?
• What is the company’s approach to diversity, equity, and inclusion?

ASSUMPTION: Interview questions should focus on understanding the company’s culture, values, and approach to marketing and employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/1635676714
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your best work and explaining your creative process
• Research OMG’s company culture and values to demonstrate your fit
• Follow up with the HR team one week after your application submission to inquire about your status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.