📌 Core Information
🔹 Job Title: Content Creator
🔹 Company: Catalyst
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Contractor
🔹 Category: Marketing & Communications
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing visionary ideas and producing engaging video content for social media platforms
- Collaborating with cross-functional teams to generate creative ads and content
- Analyzing content performance for meaningful insights and recommendations
- Working closely with the team to manage the end-to-end creation process and post-production
ASSUMPTION: This role requires a strong creative mindset, with a focus on storytelling and understanding social media trends.
📋 Key Responsibilities
✅ Developing visionary ideas and producing engaging video content for social media platforms
✅ Collaborating with cross-functional teams to generate creative ads and content
✅ Analyzing content performance for meaningful insights and recommendations
✅ Managing the end-to-end creation process and post-production
✅ Staying updated with social media trends, especially on TikTok and Instagram Reels
✅ Expressing different facial expressions and body gestures according to the video key message
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills.
🎯 Required Qualifications
Education: A Degree in Communication, Marketing, or Social Media
Experience: 1-2 years working experience in a similar position
Required Skills:
- Strong knowledge and interest in watch/luxury fashion industry
- Ability to communicate effectively and express ideas clearly
- Ability to work independently or with a team to meet deadlines
- Great attention to detail and analytical skills
Preferred Skills:
- Fluency in English
- Experience with video editing software
ASSUMPTION: Candidates with a strong portfolio showcasing their creative skills and passion for content creation will be highly considered.
💰 Compensation & Benefits
Salary Range: IDR 10,000,000 - 15,000,000 per month (Based on experience and industry standards)
Benefits:
- Health insurance
- Employee discounts on Jamtangan.com and Voila.id products
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours/week), with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Indonesia.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: Medium (201-500 employees)
Founded: 2014
Company Description:
- Catalyst is the holding company of two successful eCommerce platforms (Jamtangan.com & Voila.id) and an elite Growth & Tech team
- The company aims to be the number one e-commerce company in Indonesia by understanding customer needs and continuously innovating
- Catalyst believes in empowering its team and working together to win
Company Specialties:
- E-commerce
- Retail
- Growth & Tech
Company Website: ctlyst.id
ASSUMPTION: Catalyst's focus on understanding customer needs and continuous innovation drives its success in the e-commerce industry.
📊 Role Analysis
Career Level: Entry to Mid-level
Reporting Structure: Reports directly to the Content Lead
Work Arrangement: On-site, with opportunities for remote work
Growth Opportunities:
- Potential career progression to Content Lead or similar roles
- Opportunities to work on diverse projects across different brands
- Chance to gain experience in a fast-paced, dynamic e-commerce environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Catalyst's expanding portfolio of brands.
🌍 Location & Work Environment
Office Type: Modern office space with collaborative work areas
Office Location(s): Pondok Indah Office Tower 2, Jakarta
Geographic Context:
- Jakarta is Indonesia's capital and largest city, with a vibrant and diverse culture
- The office is located in the upscale Pondok Indah neighborhood, offering easy access to amenities and public transportation
- Jakarta has a tropical monsoon climate, with warm and humid weather year-round
Work Schedule: Full-time, with flexible working hours and opportunities for remote work
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a focus on employee well-being and comfort.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Content Lead
- Final decision and offer
Key Assessment Areas:
- Creativity and storytelling skills
- Understanding of social media trends and platforms
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight your creative portfolio and relevant experience in your resume
- Tailor your cover letter to demonstrate your passion for content creation and understanding of the watch/luxury fashion industry
- Prepare examples of your work that showcase your ability to create engaging video content
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Content Creation, Video Production, Storytelling, Social Media Trends, Creative Thinking, Analytical Skills, Editing, Communication, Team Collaboration, Attention to Detail, Brand Building, Trend Analysis, Facial Expressions, Body Gestures, Campaign Activation
ASSUMPTION: The interview process will focus on assessing your creative skills and cultural fit within the Catalyst team.
🛠️ Tools & Technologies
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Social media platforms (e.g., TikTok, Instagram, YouTube)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard video editing software and social media platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Build Trust
- Empower Others
- Work to Win
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative work environment?
- Are you adaptable and comfortable working in a fast-paced, dynamic setting?
- Do you share Catalyst's commitment to building trust, empowering others, and working to win?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Catalyst's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and platforms
- Managing multiple projects and deadlines simultaneously
- Adapting to a dynamic work environment with changing priorities
- Working in a competitive e-commerce landscape
ASSUMPTION: These challenges can be overcome by strong communication, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on creative content production and understanding of social media trends
- Compared to other content creation roles, this position offers the opportunity to work on multiple brands within a single company
- Career progression in this role may lead to leadership positions within Catalyst's content team
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Creating a viral TikTok video for Jamtangan.com's latest watch collection
- Developing an Instagram Reels series to showcase Voila.id's new fashion line
- Producing a YouTube video to educate customers about the benefits of shopping with Jamtangan.com
ASSUMPTION: These sample projects demonstrate the variety of content creation opportunities available within Catalyst's portfolio of brands.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall content strategy for Catalyst's brands?
- What are the most significant challenges facing the content team currently, and how can this role help address them?
- How does Catalyst support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Catalyst foster a collaborative and inclusive work environment?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your creative skills and relevant experience
- Write a cover letter expressing your passion for content creation and understanding of the watch/luxury fashion industry
- Prepare examples of your work that showcase your ability to create engaging video content
- Follow up with the hiring manager one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
