Content Creator

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: Sinclair Broadcast Group

🔹 Location: West Palm Beach, FL

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for various platforms, including TV, social media, and web
• Collaborating with digital strategists and creative leads to align content with brand goals
• Managing asset distribution and tracking deliverables through Adobe Workfront
• Working directly with internal teams and external clients to bring visions to life

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work well under pressure and meet tight deadlines.

📋 Key Responsibilities

✅ Conceptualize, write, shoot, and edit creative content that engages audiences across various platforms

✅ Collaborate with a team to produce content that aligns with brand goals and drives action

✅ Manage asset distribution across the network and track deliverables through Adobe Workfront

✅ Work directly with internal teams and external clients to bring visions to life

ASSUMPTION: This role may require working flexible hours, including evenings and weekends, to meet deadlines and cover events.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, or a related field

Experience: 2-5 years of experience in content creation, preferably in a broadcast or digital media environment

Required Skills:

• Passion for visual storytelling with a marketing mindset
• Mastery of Adobe Creative Cloud, especially Premiere Pro, After Effects, Photoshop, and Illustrator
• Strong camera skills and lighting savvy
• Collaborative spirit with the confidence to lead a concept or run a solo shoot
• Portfolio that demonstrates the ability to create engaging content

Preferred Skills:

• Experience with project management tools, such as Adobe Workfront
• Familiarity with broadcast or digital media industry trends

ASSUMPTION: A strong portfolio is essential for this role, as it will be used to demonstrate the candidate's ability to create engaging content.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Great Benefits
• Upward Mobility

Working Hours: Full-time, with flexible hours as needed to meet deadlines and cover events

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees (Large company with established processes and a clear hierarchy)

Founded: 1986 (Over 35 years of experience in the broadcast media industry)

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports
• The company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all major broadcast networks
• Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• Content Creation
• Media
• Television
• News
• ONEMedia
• Comet
• CHARGE
• ROAR
• The Nest
• The Triple Option podcast
• Throwbacks podcast
• Unfiltered Soccer podcast
• BFFR podcast
• Sinclair Cares
• Tennis Channel
• TennisChannel 2
• NewsON
• Criminally Obsessed
• Broadspan Wireless
• Compulse
• AMP Sales & Marketing Solutions
• AMP Media
• and Enriching Local Lives

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group has a strong presence in the broadcast media industry and offers opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level (Requires 2-5 years of experience in content creation)

Reporting Structure: This role reports directly to the Engagement Team Lead and collaborates with various internal teams and external clients

Work Arrangement: On-site, with flexible hours as needed to meet deadlines and cover events

Growth Opportunities:

• Potential to advance to a senior content creator or team lead role
• Opportunities to work on high-profile projects and gain exposure to various aspects of the broadcast media industry
• possibility to transition into a different role within the company, such as digital content strategy or production

ASSUMPTION: This role offers opportunities for career growth and development within the broadcast media industry.

🌍 Location & Work Environment

Office Type: Corporate office with a creative and collaborative work environment

Office Location(s): 1100 Fairfield Dr, West Palm Beach, FL 33407

Geographic Context:

• West Palm Beach is located in Palm Beach County, Florida, with a population of approximately 108,000
• The city is known for its warm climate, beautiful beaches, and vibrant arts and culture scene
• West Palm Beach is located about 70 miles north of Miami and 200 miles north of Orlando

Work Schedule: Full-time, with flexible hours as needed to meet deadlines and cover events

ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-person or virtual interview with the engagement team lead and other team members
• Final interview with the director of the engagement team

Key Assessment Areas:

• Creativity and storytelling abilities
• Technical skills in Adobe Creative Cloud
• Collaboration and communication skills
• Ability to work well under pressure and meet tight deadlines

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience
• Include a link to your portfolio or a PDF attachment showcasing your best work
• Prepare examples of your work that demonstrate your ability to create engaging content for various platforms
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

ATS Keywords: Content Creator, Visual Storytelling, Adobe Creative Cloud, Premiere Pro, After Effects, Photoshop, Illustrator, Camera Skills, Lighting Savvy, Collaboration, Script Writing, Shooting, Editing, Creative Development, Brand Alignment, Asset Distribution, Project Management

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their materials to highlight their relevant skills and experience.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator)
• Camera and lighting equipment
• Adobe Workfront (project management tool)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with the tools and technologies listed is essential for this role, as they are used to create and manage content throughout the production process.

👔 Cultural Fit Considerations

Company Values:

• Enriching Local Lives
• Track the Truth
• Provide Context and Perspective
• Serve Our Communities
• Value Our Viewers and Our Journalists

Work Style:

• Collaborative and creative
• Fast-paced and dynamic
• Focused on meeting tight deadlines
• Committed to enriching local lives through meaningful connections, trusted reporting, and principled journalism

Self-Assessment Questions:

• Do you have a passion for visual storytelling with a marketing mindset?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you have strong camera skills and lighting savvy?
• Are you a collaborative team player with the confidence to lead a concept or run a solo shoot?
• Do you have a portfolio that demonstrates your ability to create engaging content for various platforms?

ASSUMPTION: Candidates who align with Sinclair Broadcast Group's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Working flexible hours, including evenings and weekends, to meet deadlines and cover events
• Managing multiple projects simultaneously with tight deadlines
• Adapting to changes in the broadcast media industry and evolving client needs
• Working in a fast-paced, dynamic environment with a high level of collaboration and creativity

ASSUMPTION: These challenges require strong time management skills, adaptability, and the ability to work well under pressure.

📈 Similar Roles Comparison

• This role is similar to a Digital Content Creator or Multimedia Journalist, but with a focus on broadcast media and a wider range of content creation responsibilities
• Broadcast media experience is preferred, but not required, as the company is willing to train the right candidate
• This role offers opportunities for career growth and development within the broadcast media industry

ASSUMPTION: This role is unique in its focus on broadcast media and the wide range of content creation responsibilities it encompasses.

📝 Sample Projects

• Creating a promotional video for a local business, showcasing their products or services in an engaging and informative way
• Producing a news package for a local news broadcast, covering a breaking story or community event
• Developing a social media campaign for a non-profit organization, raising awareness and encouraging engagement

ASSUMPTION: These sample projects demonstrate the range of content creation responsibilities and the ability to work with various clients and stakeholders.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does this role fit into the broader content creation strategy for the company, and how can I contribute to its success?
• What opportunities are there for growth and development within the company, and how can I take advantage of them?
• How does the company support work-life balance, especially for roles with flexible hours and tight deadlines?
• What are the most important qualities and skills for success in this role, and how can I demonstrate them throughout the interview process?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and shows that you are proactive and engaged.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://edyy.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_2002/job/15063
• Tailor your resume and cover letter to highlight your relevant skills and experience, with a focus on your portfolio or work samples
• Prepare examples of your work that demonstrate your ability to create engaging content for various platforms
• Follow up with the hiring manager one week after submitting your application to express your interest in the role
• Prepare for interviews by researching the company and practicing your responses to common interview questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.