Content Creator

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: Birdman

🔹 Location: Guadalajara, Jalisco, Mexico

🔹 Job Type: Full-Time

🔹 Category: Content Creation & Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Entry to Mid-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing creative content ideas for social media platforms, focusing on TikTok and Instagram
• Filming, editing, and optimizing content to engage audiences and promote Birdman's plant-based products
• Collaborating with the marketing team to ensure content aligns with the company's brand and messaging
• Staying up-to-date with social media trends and adjusting content strategies accordingly
• Measuring content performance and iterating creatively based on data and insights

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and basic SEO principles. Familiarity with nutrition, sports, or wellness topics is a plus but not required.

📋 Key Responsibilities

✅ Develop and pitch creative content ideas for social media platforms

✅ Film and edit videos in-house, ensuring high-quality production values

✅ Optimize content for discoverability and engagement, using SEO and SEM principles

✅ Monitor and analyze content performance, using data to inform future content strategies

✅ Collaborate with the marketing team to ensure content aligns with Birdman's brand and messaging

✅ Stay up-to-date with social media trends and adjust content strategies accordingly

ASSUMPTION: This role requires strong communication, creativity, and analytical skills. The ideal candidate will be comfortable working in a fast-paced environment and adapting to shifting trends.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field within the creative industries.

Experience: 1-2 years of experience in content creation, social media management, and video editing.

Required Skills:

• Proficient in content creation for social media platforms, with a focus on TikTok and Instagram
• Strong video recording and editing skills, using tools like Adobe CC
• Familiarity with SEO and SEM principles, using tools like Google Trends and Semrush
• Excellent communication skills, both written and verbal, in English
• Ability to break down complex information into engaging, easy-to-understand concepts
• Comfortable being on camera and working in fast-paced environments

Preferred Skills:

• Background in nutrition, sports, supplements, biotech, or other health/sport-related fields
• Basic knowledge of SEO/SEM and digital marketing principles

ASSUMPTION: While a background in nutrition or wellness is not required, it is a significant plus for this role. The ideal candidate will have a hybrid skill set, combining knowledge of nutrition or wellness topics with strong content creation and marketing skills.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not provided. However, based on market research, the average salary for a Content Creator in Guadalajara with 1-2 years of experience is approximately MXN 35,000 - 50,000 per month.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee discounts on Birdman products

Working Hours: This role requires a standard workweek of 40 hours, with some flexibility for occasional overtime to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Birdman operates in the food and beverage industry, focusing on plant-based, cruelty-free, and sustainable products. The company is committed to revolutionizing food consumption and promoting healthier, more ethical, and more sustainable lifestyles.

Company Size: Birdman has 51-200 employees, providing a mid-sized company environment where applicants can make a significant impact.

Founded: Birdman was founded in 2014, with a mission to facilitate the transition to more sustainable lifestyles through an offering of best-in-class plant-based products.

Company Description:

• Birdman strives to become the main nutritional ally to environmentally- and health-conscious consumers
• The company offers a range of plant-based products, including protein powders, supplements, and snacks
• Birdman is committed to sustainability, using eco-friendly packaging and sourcing ingredients responsibly

Company Specialties:

• Plant-based protein powders
• Organic protein supplements
• Raw plant-based snacks
• Eco-friendly packaging
• Responsible ingredient sourcing

Company Website: http://www.vidabirdman.com

ASSUMPTION: Birdman is a mission-driven company focused on promoting sustainable and healthy lifestyles. Applicants should be passionate about the company's mission and committed to its values.

📊 Role Analysis

Career Level: This role is suitable for entry to mid-level professionals with 0-2 years of experience in content creation, social media management, and video editing.

Reporting Structure: The Content Creator will report directly to the Marketing Manager and collaborate with other members of the marketing team.

Work Arrangement: This role requires on-site work at Birdman's headquarters in Guadalajara, Jalisco, Mexico.

Growth Opportunities:

• Developing expertise in content creation and marketing within the plant-based industry
• Expanding skills in SEO, SEM, and digital marketing
• Potential career progression to roles such as Senior Content Creator, Marketing Manager, or other leadership positions within the marketing department

ASSUMPTION: Birdman offers growth opportunities for employees who demonstrate strong performance, initiative, and a commitment to the company's mission.

🌍 Location & Work Environment

Office Type: Birdman's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Guadalajara, Jalisco, Mexico

Geographic Context:

• Guadalajara is the second-largest city in Mexico, with a vibrant culture, rich history, and a growing tech industry
• The city offers a high quality of life, with affordable living costs, a mild climate, and numerous recreational activities
• Guadalajara is well-connected by international flights, making it an ideal location for both local and international applicants

Work Schedule: The standard workweek is Monday through Friday, with some flexibility for occasional overtime to meet project deadlines.

ASSUMPTION: Applicants should be comfortable working in a fast-paced, collaborative environment and able to adapt to shifting priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video call interview with the Marketing Manager
• In-person or virtual content creation challenge
• Final interview with the Marketing Manager and other team members

Key Assessment Areas:

• Creativity and content ideation
• Video recording and editing skills
• Understanding of social media trends and platforms
• Communication and collaboration skills
• Alignment with Birdman's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your content creation, social media management, and video editing experience
• Include relevant portfolio pieces or examples of your work
• Demonstrate your understanding of Birdman's mission and values in your application materials
• Prepare for the content creation challenge by brainstorming creative and engaging ideas for Birdman's social media platforms

ATS Keywords: Content creation, social media management, video editing, TikTok, Instagram, SEO, SEM, marketing, plant-based, nutrition, wellness, health, sustainability

ASSUMPTION: The application process for this role may vary depending on the number of applicants and the company's hiring needs. Applicants should be prepared to adapt their application materials and interview strategies based on feedback and guidance from the Birdman hiring team.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop)
• Social media platforms (TikTok, Instagram, Facebook, Twitter)
• SEO and SEM tools (Google Trends, Semrush, Answer The Public)
• Content management systems (WordPress, Hootsuite, Buffer)

ASSUMPTION: Applicants should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Sustainability: Birdman is committed to promoting sustainable lifestyles and minimizing its environmental impact
• Innovation: The company encourages creativity, experimentation, and continuous learning
• Collaboration: Birdman fosters a collaborative work environment where team members support and learn from one another
• Integrity: The company values honesty, transparency, and ethical decision-making

Work Style:

• Fast-paced and dynamic: Birdman operates in a fast-changing industry, and employees must be adaptable and responsive to shifting priorities and trends
• Collaborative: The company values teamwork and encourages employees to support and learn from one another
• Creative: Birdman prioritizes innovation and encourages employees to think outside the box and challenge the status quo

Self-Assessment Questions:

• How do you align with Birdman's mission to promote sustainable lifestyles through plant-based products?
• How do you stay up-to-date with social media trends and adapt your content strategies accordingly?
• How do you balance creativity and functional value in your content creation process?

ASSUMPTION: Applicants should be passionate about Birdman's mission and committed to its values. They should also be comfortable working in a fast-paced, collaborative environment and able to adapt to shifting priorities and trends.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media trends and content demands
• Balancing creativity and functional value in content creation
• Working in a collaborative environment with shifting priorities and deadlines
• Adapting to the unique cultural and linguistic context of Guadalajara, Jalisco, Mexico

ASSUMPTION: Applicants should be prepared to overcome these challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content creation and social media management, with less emphasis on traditional advertising and promotional strategies
• Birdman's commitment to sustainability and plant-based products sets it apart from other food and beverage companies, offering applicants a unique opportunity to work in a mission-driven environment
• This role offers growth opportunities for professionals looking to develop their skills in content creation, marketing, and digital media within the plant-based industry

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing a series of TikTok videos showcasing the nutritional benefits of Birdman's plant-based protein powders
• Creating a blog post or infographic explaining the environmental impact of plant-based diets compared to animal-based diets
• Designing and executing a social media campaign to promote Birdman's new line of organic, plant-based snacks

ASSUMPTION: These sample projects are intended to illustrate the types of content creation and marketing tasks the Content Creator may be responsible for. Applicants should be prepared to adapt their skills and strategies to meet the specific needs and goals of Birdman's marketing department.

❓ Key Questions to Ask During Interview

• How does Birdman plan to expand its reach and promote its products in the coming years?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What opportunities are there for professional growth and development within the marketing department?
• How does Birdman support work-life balance for its employees?

ASSUMPTION: Applicants should use the interview process to gather information about the company's goals, culture, and expectations, as well as to demonstrate their qualifications and fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation, social media management, and video editing experience, as well as your passion for Birdman's mission and values
• Prepare for the content creation challenge by brainstorming creative and engaging ideas for Birdman's social media platforms
• Follow up with the Birdman hiring team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.