Content Creator

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: Tkxel

🔹 Location: Lahore, Punjab, Pakistan

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: June 2, 2025

🔹 Experience Level: Fresh to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging social media content aligned with brand guidelines
• Developing creative content for various platforms (YT, Instagram, FB, TikTok)
• Planning and scheduling content according to the content plan
• Engaging with the audience and responding to comments and messages
• Researching trends and recommending content ideas to capitalize on them
• Collaborating with the team to ensure cohesive content output
• Tracking content performance through analytics tools and preparing reports
• Crafting compelling captions and stories that align with the brand’s storytelling approach
• Supporting the design team in creating simple graphics and short-form videos
• Managing and executing social media campaigns
• Participating in training sessions and workshops to improve social media skills

ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and analytics. The ideal candidate will be creative, organized, and able to work well within a team.

📋 Key Responsibilities

✅ Assist in creating engaging social media posts aligned with brand guidelines

✅ Develop creative content for various platforms (YT, Instagram, FB, TikTok)

✅ Ensure timely scheduling of posts according to the content plan

✅ Maintain 100% adherence to the content calendar and deadlines

✅ Engage with the audience by responding to comments and messages on social media

✅ Aim for a 90%+ response rate to foster community interaction

✅ Monitor follower feedback and highlight insights to the senior team for strategy refinement

✅ Stay updated on current social media trends and recommend content ideas to capitalize on them

✅ Identify 2-3 trends per month that align with brand identity for potential content opportunities

✅ Work closely with graphic designers, videographers, and the content team to ensure cohesive content output

✅ Ensure content aligns with the brand’s voice and visual identity across platforms

✅ Provide input during team brainstorming sessions to develop creative ideas

✅ Assist in tracking the performance of content through analytics tools

✅ Prepare weekly reports on content reach, engagement, and follower growth

✅ Identify 2-3 areas for improvement based on performance data each month

✅ Craft compelling captions, stories, and short-form content that align with the brand’s storytelling approach

✅ Focus on creating authentic content that enhances the brand's personality and engages the audience

✅ Work with the design team to create simple graphics, story templates, and short-form videos

✅ Ensure high-quality visual content that aligns with the brand aesthetic

✅ Create, manage, and execute the given campaign, working closely with the team lead

✅ Support team lead marketers in executing social media campaigns, contests, and giveaways

✅ Ensure campaign content is prepared and scheduled on time

✅ Contribute to achieving a 5-10% increase in campaign engagement

✅ Participate in training sessions and workshops to improve social media skills

✅ Stay up-to-date with new tools and trends in social media

✅ Complete 2 courses every quarter to upskill oneself

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Fresh to 2 years of experience in social media management or a related role

Required Skills:

• Proven experience in social media content creation
• Strong understanding of social media platforms and trends
• Excellent communication and interpersonal skills
• Strong organizational skills and attention to detail
• Ability to work well within a team and collaborate with various departments
• Proficiency in analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite)
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite)

Preferred Skills:

• Experience with content management systems (e.g., Hootsuite, Buffer, Sprout Social)
• Familiarity with SEO best practices
• Knowledge of HTML and CSS
• Experience with project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: PKR 50,000 - 70,000 per month (Market Competitive)

Benefits:

• Health insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Working Hours: 40 hours per week, Monday to Friday, with flexibility for campaign deadlines

ASSUMPTION: The salary range is based on market research for similar roles in Lahore, Pakistan. Benefits may vary based on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Tkxel is a global IT services and consulting firm specializing in AI-powered software solutions. They operate in a competitive market, working with clients across various industries to drive digital transformation.

Company Size: Tkxel has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Tkxel was founded in 2008, giving it nearly two decades of experience in the industry.

Company Description:

• Tkxel focuses on AI consulting, AI development services, and AI-powered web solutions
• They offer generative AI services, agentic AI, and AI software development
• Their expertise also includes product development, application development, application modernization, DevOps, data science, cybersecurity, and cloud engineering

Company Specialties:

• AI Consulting
• AI Development Services
• AI Powered Web Solutions
• Generative AI Services
• Agentic AI
• AI Software Development
• Product Development
• Application Development
• Application Modernization
• DevOps
• Data Science
• Cybersecurity
• Cloud Engineering
• Cloud Migration

Company Website: www.tkxel.com

ASSUMPTION: Tkxel's focus on AI and digital transformation makes it an attractive employer for tech-savvy professionals looking to work in a dynamic and innovative environment.

📊 Role Analysis

Career Level: This role is suitable for early-career professionals looking to gain experience in social media management and content creation.

Reporting Structure: The Content Creator will report directly to the Social Media Team Lead and collaborate with various departments, including graphic design and content.

Work Arrangement: This is an on-site position, requiring the candidate to work from Tkxel's Lahore office.

Growth Opportunities:

• As Tkxel continues to grow, there may be opportunities for the Content Creator to take on more responsibilities or move into a management role
• The company's focus on professional development may provide opportunities for the candidate to learn new skills and advance their career
• Tkxel's diverse client base may offer opportunities to work on a variety of projects and gain exposure to different industries

ASSUMPTION: While this role is entry-level, there are opportunities for growth and advancement within Tkxel, particularly for candidates who demonstrate strong performance and a willingness to learn.

🌍 Location & Work Environment

Office Type: Tkxel's Lahore office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Tkxel's Lahore office is located in Gulberg III, Main Ferozpur Road, Lahore, Punjab 54600, Pakistan

Geographic Context:

• Lahore is the second-largest city in Pakistan, with a vibrant cultural scene and a growing tech industry
• The city offers a mix of traditional and modern amenities, with a variety of restaurants, shops, and entertainment options
• Lahore's strategic location makes it an ideal base for working with clients across the region

Work Schedule: The Content Creator will work standard office hours, Monday to Friday, with flexibility for campaign deadlines

ASSUMPTION: Lahore's dynamic business environment and Tkxel's modern office space provide an ideal setting for a Content Creator to thrive and grow.

💼 Interview & Application Insights

Typical Process:

• The application process involves submitting a resume and cover letter through Tkxel's careers portal
• Candidates who meet the qualifications will be invited for an initial phone or video screening
• Shortlisted candidates will be invited for an in-person or virtual interview with the Social Media Team Lead and a member of the HR team
• Final-round candidates may be asked to complete a task or project to demonstrate their skills

Key Assessment Areas:

• Candidates will be assessed on their understanding of social media trends and best practices
• Their ability to create engaging content and think creatively will also be evaluated
• Candidates should demonstrate strong communication skills and the ability to work well within a team
• Their understanding of analytics tools and data-driven decision-making will also be considered

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous social media content and campaigns, if applicable
• Be prepared to discuss your understanding of social media trends and analytics during the interview
• Research Tkxel's company culture and values to demonstrate your fit for the role

ATS Keywords: social media management, content creation, brand guidelines, analytics, engagement, trends, collaboration, campaign management, training, workshops

ASSUMPTION: Tkxel's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's skillset.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Tkxel values creativity and continuous learning
• Collaboration: They foster a team-oriented work environment
• Excellence: Tkxel strives for high-quality work and exceptional customer service

Work Style:

• Tkxel values a dynamic and fast-paced work environment
• They encourage initiative and autonomy, with a focus on results and impact
• The company values a positive and inclusive work culture

Self-Assessment Questions:

• Do you align with Tkxel's values of innovation, collaboration, and excellence?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in a team-oriented work culture, and are you able to take initiative and work independently?

ASSUMPTION: Tkxel's company culture is driven by its values of innovation, collaboration, and excellence, with a focus on fostering a positive and inclusive work environment.

⚠️ Potential Challenges

• The fast-paced nature of social media may require the Content Creator to work flexible hours to meet campaign deadlines
• The role may involve working with a diverse range of clients, each with their unique brand voice and content requirements
• The Content Creator may need to balance multiple projects and priorities, requiring strong organizational skills and time management
• The role may require the Content Creator to stay up-to-date with the latest social media trends and best practices, which can be time-consuming and challenging

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning for the right candidate.

📈 Similar Roles Comparison

• Compared to other social media management roles, this position places a greater emphasis on content creation and brand storytelling
• Tkxel's focus on AI and digital transformation sets it apart from more traditional marketing agencies
• This role offers opportunities for growth and advancement within the company, particularly for candidates who demonstrate strong performance and a willingness to learn

ASSUMPTION: While this role shares similarities with other social media management positions, Tkxel's unique focus on AI and digital transformation makes it a compelling opportunity for the right candidate.

📝 Sample Projects

• Developing a social media content calendar for a new product launch, including engaging posts, graphics, and videos
• Creating a social media campaign to promote an upcoming event, including targeted ads and organic content
• Analyzing social media performance data to identify trends and opportunities for improvement, and presenting findings to the team

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the social media team?
• How does Tkxel support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Tkxel measure the success of its social media campaigns, and what metrics are most important?
• What opportunities are there for growth and advancement within the company, particularly for someone in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Tkxel careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous social media content and campaigns, if applicable
• Prepare for the interview by researching Tkxel's company culture and values, and by brushing up on your knowledge of social media trends and analytics
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.