📌 Core Information
🔹 Job Title: Content Creator for TikTok + Instagram (freelance)
🔹 Company: Not Too Sweet
🔹 Location: Berlin, Germany
🔹 Job Type: Freelance
🔹 Category: Retail, Content Creation
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site (1 day/week)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging video content for TikTok and Instagram to build a stronger online presence for Not Too Sweet, a vintage store with two locations in Berlin.
- Micro-influencer outreach to drive traffic to the stores and track performance.
- Working independently and creatively to produce unique and engaging content.
ASSUMPTION: This role requires a creative and trend-savvy individual with a strong understanding of vintage fashion and social media platforms like TikTok and Instagram.
📋 Key Responsibilities
✅ Create unique and engaging video content for TikTok and Instagram (@nottoosweetvintage).
✅ Conduct micro-influencer outreach to drive traffic to the stores.
✅ Track performance and be rewarded when goals are met.
ASSUMPTION: The role involves a high degree of creativity and self-motivation, as well as the ability to work independently and meet performance goals.
🎯 Required Qualifications
Education: Not specified, but relevant experience is required.
Experience: Proven experience as a content creator for a brand or yourself.
Required Skills:
- Fluent in English.
- Keep up to date with Instagram Reels and TikTok trends.
- Confident shooting and editing video using video editing tools.
- Consider yourself a fashion trend forecaster.
- Hyper organized and thrive working independently.
- Creative and think outside of the box.
Preferred Skills:
- Experience with upcycling or sustainable fashion.
- Knowledge of the German fashion market.
ASSUMPTION: While not explicitly stated, having experience with upcycling or sustainable fashion and knowledge of the German fashion market could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this freelance role is not specified. However, the industry standard for freelance content creators in Berlin typically ranges from €20 to €50 per hour, depending on experience and skills.
Benefits:
- Rewards based on performance.
- Opportunity to work with a trendy vintage fashion brand.
Working Hours: 1 day per week (approximately 8 hours).
ASSUMPTION: The compensation for this role is based on industry standards for freelance content creators in Berlin.
📌 Applicant Insights
🔍 Company Context
Industry: Not Too Sweet is a vintage store specializing in Y2K, designer, and upcycled fashion. The vintage fashion market is a growing niche within the broader retail industry.
Company Size: Not Too Sweet has 2-10 employees, which means applicants can expect a close-knit team and a hands-on work environment.
Founded: The founding date of Not Too Sweet is not specified, but the company has two locations in Berlin.
Company Description:
- Not Too Sweet is a vintage store with two locations in Berlin.
- The store stocks Y2K, designer, and upcycled fashion.
- The company is looking to build a stronger online presence through engaging video content.
Company Specialties:
- Vintage fashion retail.
- Upcycled fashion.
- Social media content creation.
Company Website: https://www.nottoosweetvintage.com/
ASSUMPTION: Not Too Sweet is a vintage fashion retailer with a focus on upcycled and sustainable fashion, aiming to build a stronger online presence through engaging video content.
📊 Role Analysis
Career Level: This role is suitable for entry-level to 2 years of experience in content creation, social media management, or a related field.
Reporting Structure: The content creator will report directly to the company and work independently.
Work Arrangement: This is a freelance role with a requirement of 1 day per week on-site.
Growth Opportunities:
- Potential for increased hours or a full-time position based on performance.
- Opportunity to gain experience in the vintage fashion industry and social media content creation.
ASSUMPTION: Growth opportunities for this role may include increased hours or a full-time position based on performance and the company's expansion plans.
🌍 Location & Work Environment
Office Type: Not Too Sweet has two retail locations in Berlin.
Office Location(s): Not specified, but the company is based in Berlin.
Geographic Context:
- Berlin is a vibrant city with a thriving fashion scene, making it an ideal location for a vintage fashion retailer.
- The city is known for its diverse cultural influences and creative energy.
Work Schedule: 1 day per week (approximately 8 hours).
ASSUMPTION: The work environment for this role is primarily on-site at one of Not Too Sweet's retail locations in Berlin.
💼 Interview & Application Insights
Typical Process:
- Applicants should email their CV, TikTok and Instagram handles, and answers to specific questions to hello@nottoosweetvintage.com.
- Applicants who do not answer the questions or send their social media handles will not be considered.
Key Assessment Areas:
- Creativity and trend awareness in video content ideas.
- Video editing skills and experience with relevant tools.
- Fashion trend knowledge and understanding of the vintage fashion market.
Application Tips:
- Tailor your application to demonstrate your understanding of the vintage fashion market and your creativity in video content ideas.
- Highlight your relevant experience and skills in your resume and cover letter.
- Include your TikTok and Instagram handles and answer the specific questions asked in the job listing.
ATS Keywords: Content Creation, Video Editing, Social Media Management, Trend Analysis, Micro-Influencer Outreach, Fashion Knowledge, Creativity, Organization
ASSUMPTION: The application process for this role is straightforward and focused on assessing the applicant's creativity, video editing skills, and fashion trend knowledge.
🛠️ Tools & Technologies
- Video editing tools (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro).
- Social media platforms: TikTok, Instagram.
ASSUMPTION: The tools and technologies required for this role are primarily video editing software and social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation in video content.
- Knowledge of and passion for vintage fashion.
- Strong organizational skills and ability to work independently.
Work Style:
- Self-motivated and able to work independently.
- Creative and trend-aware.
- Organized and detail-oriented.
Self-Assessment Questions:
- Do you have a strong understanding of vintage fashion trends and the ability to create engaging content around them?
- Are you self-motivated and able to work independently, with minimal supervision?
- Do you have experience with video editing tools and a creative approach to content creation?
ASSUMPTION: Not Too Sweet values creativity, innovation, and a strong understanding of vintage fashion in their content creators. Applicants should be self-motivated, organized, and able to work independently.
⚠️ Potential Challenges
- The role requires a high degree of creativity and the ability to keep up with trends in the fast-paced world of social media.
- The role is freelance, which may offer less job security and benefits compared to full-time employment.
- The role requires on-site work in Berlin, which may not be suitable for applicants who prefer remote work or live outside of the city.
ASSUMPTION: The potential challenges for this role include the need for constant creativity and trend awareness, the freelance nature of the position, and the requirement for on-site work in Berlin.
📈 Similar Roles Comparison
- This role is similar to other content creator positions, but with a focus on vintage fashion and upcycled clothing.
- Unlike some content creator roles, this position is freelance and requires on-site work in Berlin.
- Career paths for content creators can vary widely, depending on the industry and the individual's skills and interests.
ASSUMPTION: This role is similar to other content creator positions, but with a unique focus on vintage fashion and upcycled clothing. Career paths for content creators can vary widely, depending on the industry and the individual's skills and interests.
📝 Sample Projects
- Creating a TikTok video showcasing a unique vintage outfit and explaining its history.
- Editing an Instagram Reel featuring a behind-the-scenes look at the upcycling process at Not Too Sweet.
- Developing a social media campaign to promote a new upcycled clothing line at Not Too Sweet.
ASSUMPTION: Sample projects for this role could include creating engaging video content, editing social media posts, and developing marketing campaigns to promote Not Too Sweet's unique vintage fashion offerings.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- What opportunities are there for growth and development within the company?
- How does Not Too Sweet support its employees in maintaining a healthy work-life balance?
- What is the company's long-term vision for its online presence, and how does this role fit into that vision?
- What is the company's approach to sustainability and upcycling in the fashion industry?
ASSUMPTION: Key questions to ask during the interview for this role could include inquiries about performance metrics, growth opportunities, work-life balance, the company's long-term vision, and its approach to sustainability.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through email.
- Tailor your resume and cover letter to highlight your relevant experience and skills in content creation, video editing, and fashion trend awareness.
- Include your TikTok and Instagram handles and answer the specific questions asked in the job listing.
- Follow up with the company after one week if you have not heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
