Content Creator (Full-time)

📌 Core Information

🔹 Job Title: Content Creator (Full-time)

🔹 Company: Thesis

🔹 Location: New York, NY

🔹 Job Type: Full-time

🔹 Category: Wellness & Fitness Services

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality, engaging content for social media, email, and blog
• Representing Thesis on-camera in videos, stories, lives, and educational explainers
• Collaborating cross-functionally to translate complex ideas into digestible content
• Staying on-trend and creating timely, relevant, and high-impact content
• Optimizing content for performance and championing the brand voice

ASSUMPTION: This role requires a strong understanding of wellness, neuroscience, and personal optimization, as well as a passion for storytelling and social media trends.

📋 Key Responsibilities

✅ Create high-quality content, including planning, writing, filming, and editing for various platforms

✅ Be the face and voice of Thesis, representing the brand on-camera in various content formats

✅ Collaborate with marketing, product, CX, and scientific & regulatory affairs teams to translate complex ideas into digestible content

✅ Stay on-trend and create timely, relevant, and high-impact content

✅ Optimize content for performance and ensure alignment with the brand voice

ASSUMPTION: The ideal candidate will have experience in content creation, preferably in the wellness or supplements space, and be comfortable on camera with a strong and engaging on-screen presence.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 2+ years of experience creating content for a brand or personal platform (wellness or supplements space is a plus)

Required Skills:

• Proficiency in short-form video editing (e.g., CapCut, Adobe Premiere Rush, or similar)
• Strong written communication skills with a knack for translating technical topics
• Strong portfolio or examples of content (videos, reels, social posts, blogs, etc.)
• Comfortable on camera with a strong and engaging on-screen presence
• Strong understanding of wellness, neuroscience, and personal optimization

Preferred Skills:

• Background in copywriting, UGC, or influencer collaboration
• Natural storyteller with a sharp eye for aesthetics and an ear for tone
• Obsession with social media and content trends
• Self-starter who thrives in a fast-paced, creative environment
• Detail-orientation, but can move fast and ship often

ASSUMPTION: While a degree in a related field is preferred, Thesis values experience and passion over formal education. Relevant experience in content creation, especially in the wellness or supplements space, is highly desirable.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD per year

Benefits:

• Competitive compensation with an exceptionally generous equity package
• Health, dental, and vision plans with HSA, FSA and pre-tax commuter benefits for parking and transit
• 401k to help you plan for the future
• Unlimited PTO and hybrid work schedule because we respect the need for work/life harmony
• $100 monthly wellness stipend for your well-being
• Unlimited Thesis nootropics
• Strong emphasis on promoting from within and personal development
• Dog-friendly office located in the heart of Flatiron, steps from Union Square and Madison Square Park

Working Hours: 40 hours per week, with a flexible hybrid work schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the wellness and supplements space in the New York area. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services. Thesis operates in the growing market of cognitive enhancement and nootropic supplements, focusing on supporting brain function and mental clarity.

Company Size: Small (11-50 employees). As a small company, Thesis offers a dynamic and agile work environment where employees have the opportunity to make a significant impact on the business.

Founded: 2017. Thesis was founded with a mission to help people unlock their brain's full potential by providing high-quality, high-potency nootropic blends at clinically studied dosages.

Company Description:

• Thesis believes that everyone has the capacity to unlock their brain's full potential and is committed to helping people find the right nootropic blends for their brain chemistry
• The company uses the world's largest data set on the efficacy of nootropics to create powerful alternatives to stimulants, providing similar benefits without the jitters, crash, or side effects
• Thesis is advised by neuroscientists from Yale, Penn, and MIT and has raised over $14M in venture capital, with notable endorsements from healthcare experts and athletes

Company Specialties:

• Nootropics
• Biohacking
• Health and Wellness
• Neuroscience
• Supplements
• Community
• Brain Performance
• Nutrition
• Cognitive Science
• Bioinformatics
• Cognitive Enhancement
• Focus
• Energy
• Attention span
• Creativity
• and Productivity

Company Website: http://www.takethesis.com

ASSUMPTION: Thesis is a well-funded startup with a strong focus on science, data, and evidence-based products. The company's mission and values are centered around helping people unlock their full potential and achieve their goals through cognitive enhancement.

📊 Role Analysis

Career Level: Mid-level. The Content Creator role is a mid-level position that requires a balance of creativity, strategic thinking, and technical skills. This role offers opportunities for growth and development within the company.

Reporting Structure: The Content Creator will report directly to the Marketing Manager and collaborate with various teams, including marketing, product, CX, and scientific & regulatory affairs.

Work Arrangement: Hybrid. Thesis offers a flexible hybrid work arrangement, allowing employees to work both on-site and remotely.

Growth Opportunities:

• As Thesis continues to grow, there will be opportunities for the Content Creator to take on more responsibilities and advance their career within the company
• The company places a strong emphasis on promoting from within and providing opportunities for personal development and growth
• Thesis offers a generous equity package, allowing employees to share in the company's success and growth

ASSUMPTION: The Content Creator role is a critical position within Thesis, responsible for driving engagement, building community, and converting curiosity into loyal customers. This role offers significant opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid. Thesis offers a flexible hybrid work arrangement, allowing employees to work both on-site and remotely.

Office Location(s): 902 Broadway, Floor 6, New York, NY 10010, US

Geographic Context:

• New York, NY is a vibrant and diverse city with a thriving wellness and fitness industry, providing ample opportunities for networking and collaboration
• The Flatiron District, where Thesis' office is located, is a bustling neighborhood with numerous restaurants, shops, and parks, offering a lively and dynamic work environment
• New York, NY is a major hub for the wellness and fitness industry, with numerous events, conferences, and trade shows throughout the year

Work Schedule: Flexible hybrid work schedule, with a focus on results and productivity rather than hours worked

ASSUMPTION: Thesis' hybrid work arrangement offers employees the flexibility to balance their work and personal lives, while still providing opportunities for collaboration and in-person interaction.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing Manager and a member of the Content team
• Final interview with the CEO

Key Assessment Areas:

• Content creation and storytelling skills
• Understanding of wellness, neuroscience, and personal optimization
• Comfort on camera and on-screen presence
• Ability to work collaboratively and cross-functionally
• Alignment with Thesis' mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your content creation experience and passion for wellness and neuroscience
• Include a portfolio or examples of your content (videos, reels, social posts, blogs, etc.)
• Prepare for interview questions that focus on your content creation process, storytelling techniques, and understanding of Thesis' products and mission
• Be ready to discuss your experience with social media trends and your ability to create timely, relevant, and high-impact content

ATS Keywords: Content Creator, Storytelling, Video Editing, Social Media Management, Copywriting, Community Engagement, Data Analysis, Brand Representation, Collaboration, Trend Awareness, Written Communication, Aesthetics, Wellness Knowledge, Self-Starter, Detail Orientation

ASSUMPTION: Thesis' interview process is designed to assess the candidate's content creation skills, understanding of wellness and neuroscience, and alignment with the company's mission and values. The process is collaborative and engaging, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Short-form video editing tools (e.g., CapCut, Adobe Premiere Rush, or similar)
• Content planning tools
• Social media management platforms (e.g., Hootsuite, Buffer, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)

ASSUMPTION: The ideal candidate will have experience with relevant content creation tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Meet Your Potential: Thesis creates opportunities for personal and professional growth and rewards hard work, dedication, and an entrepreneurial spirit
• Own Outcomes: Thesis is driven by achieving meaningful results and operates with a sense of urgency to create a new category and bring nootropics to everyone who needs them
• Lead with Science and Data: Thesis is obsessed with data to understand its impact and always seeks the truth through objective metrics that help make informed decisions
• Create Exceptional Experiences: Thesis is committed to creating a work environment that fosters a unique culture and deep sense of belonging, as well as delivering a thoughtful and impactful experience for customers

Work Style:

• Creative and dynamic
• Collaborative and cross-functional
• Data-driven and results-focused
• Entrepreneurial and proactive
• Committed to personal and professional growth

Self-Assessment Questions:

• Do you have experience creating content for a brand or personal platform, with a strong portfolio or examples to showcase your skills?
• Are you comfortable on camera and have a strong and engaging on-screen presence?
• Do you have a strong understanding of wellness, neuroscience, and personal optimization, and a passion for storytelling and social media trends?
• Are you a self-starter who thrives in a fast-paced, creative environment and can move fast and ship often?
• Do you align with Thesis' mission, values, and company culture, and are excited about the opportunity to contribute to a pioneering movement in cognitive enhancement?

ASSUMPTION: Thesis values candidates who are passionate about wellness, neuroscience, and personal optimization, as well as those who are creative, dynamic, and results-driven. The ideal candidate will be a strong fit for the company's mission, values, and work style.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple projects and deadlines simultaneously
• Collaborating cross-functionally may require strong communication and interpersonal skills, as well as the ability to navigate different perspectives and priorities
• Creating timely, relevant, and high-impact content may require a deep understanding of social media trends and the ability to quickly pivot and adapt to changes in the market
• Working in a small company may require a high degree of autonomy and the ability to take initiative and drive projects forward independently

ASSUMPTION: While Thesis offers a dynamic and engaging work environment, the Content Creator role may present unique challenges that require a high degree of adaptability, creativity, and strong interpersonal skills.

📈 Similar Roles Comparison

• Content Creator vs. Social Media Manager: While both roles focus on creating engaging content, the Content Creator role is more focused on storytelling and representing the brand on-camera, while the Social Media Manager role is more focused on platform management and community engagement
• Wellness vs. Fitness: Thesis' focus on cognitive enhancement and nootropic supplements sets it apart from traditional fitness and wellness companies, which may focus more on physical health and exercise
• Startups vs. Enterprise: As a small, well-funded startup, Thesis offers a dynamic and agile work environment with significant opportunities for growth and development, whereas enterprise companies may offer more structured career paths and established processes

ASSUMPTION: The Content Creator role at Thesis is unique and offers a rare opportunity to contribute to a pioneering movement in cognitive enhancement. While similar roles may share some responsibilities and requirements, the focus on storytelling, brand representation, and cognitive enhancement sets Thesis apart from other companies in the wellness and fitness industry.

📝 Sample Projects

• Creating a series of educational videos explaining the science behind Thesis' nootropic blends and their benefits for brain function and mental clarity
• Developing a social media campaign to launch a new product, including creating engaging content, managing platform-specific content calendars, and analyzing performance data to optimize results
• Collaborating with the marketing team to create a blog series featuring interviews with neuroscientists, wellness experts, and Thesis customers to share their stories and insights about cognitive enhancement and personal optimization

ASSUMPTION: The Content Creator role at Thesis offers a unique opportunity to work on a wide range of projects, from educational content and social media campaigns to blog series and customer testimonials. The ideal candidate will have experience with relevant content creation tools and be comfortable learning new technologies as needed.

❓ Key Questions to Ask During Interview

• Can you describe the content creation process at Thesis and how it aligns with the company's mission and values?
• How does Thesis approach collaboration and cross-functional work, and what are the expectations for the Content Creator in this regard?
• What opportunities are there for growth and development within the Content team and the company as a whole?
• How does Thesis measure the success of its content, and what metrics are most important for the Content Creator to focus on?
• What is the work environment like at Thesis, and how does the company support work/life balance for its employees?

ASSUMPTION: The interview process is an opportunity for both the candidate and the company to assess fit and ensure that the role is the right match for both parties. Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and commitment to the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation experience and passion for wellness and neuroscience
• Include a portfolio or examples of your content (videos, reels, social posts, blogs, etc.)
• Prepare for interview questions that focus on your content creation process, storytelling techniques, and understanding of Thesis' products and mission
• Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.