📌 Core Information
🔹 Job Title: Content Creator, Global Measurement Solutions
🔹 Company: Nielsen
🔹 Location: New York, NY
🔹 Job Type: Full Time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 15+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and executing the global vision for Nielsen's Content Creator measurement solutions
- Building a scalable business line that captures the growing influence of digital creators across platforms
- Developing innovative measurement methodologies to quantify creator impact, audience engagement, and advertising effectiveness
- Forging strategic partnerships with major creator platforms, talent agencies, and brand advertisers
- Driving significant revenue growth through new product offerings tailored to the creator ecosystem
- Establishing Nielsen as the industry standard for creator measurement and valuation
- Leading cross-functional initiatives spanning product development, data science, sales, and client success
- Representing Nielsen's creator measurement capabilities with industry leaders and at key industry events
ASSUMPTION: This role requires a strategic thinker with a deep understanding of the creator economy and a proven track record in launching and scaling new business initiatives in measurement or analytics.
📋 Key Responsibilities
✅ Define and execute the global vision for Nielsen's Content Creator measurement solutions
✅ Build a scalable business line that captures the growing influence of digital creators across platforms
✅ Develop innovative measurement methodologies that quantify creator impact, audience engagement, and advertising effectiveness
✅ Forge strategic partnerships with major creator platforms, talent agencies, and brand advertisers
✅ Drive significant revenue growth through new product offerings tailored to the creator ecosystem
✅ Establish Nielsen as the industry standard for creator measurement and valuation
✅ Lead cross-functional initiatives spanning product development, data science, sales, and client success
✅ Represent Nielsen's creator measurement capabilities with industry leaders and at key industry events
ASSUMPTION: The ideal candidate will have experience in digital media, with significant exposure to the creator economy, and a demonstrated success launching and scaling new business initiatives in measurement or analytics.
🎯 Required Qualifications
Education: Bachelor's degree required, advanced degree preferred
Experience: 15+ years of experience in digital media, with significant exposure to the creator economy
Required Skills:
- Creator Economy Expertise: Deep understanding of the creator landscape, monetization models, and platform dynamics across YouTube, TikTok, Instagram, Twitch, and emerging platforms
- Strategic Vision: Ability to identify market opportunities and develop long-term strategies that align with Nielsen's broader measurement evolution
- Product Innovation: Experience developing measurement products that solve complex client challenges in emerging media spaces
- Business Development: Proven track record building new lines of business and driving substantial revenue growth
- Leadership: Exceptional ability to build and inspire high-performing teams across global markets
- Relationship Management: Skill in establishing partnerships with platforms, creators, agencies, and brand advertisers
- Technical Acumen: Understanding of data collection methodologies, APIs, and integration requirements across digital platforms
- Market Intelligence: Ability to anticipate industry trends and position Nielsen offerings accordingly
- P&L Management: Experience with full profit and loss responsibility for a business unit or product line
- Cross-functional Collaboration: Coordinate effectively across research, product, technology, and commercial teams
Preferred Skills:
- Executive presence and ability to represent Nielsen with C-Suite clients
- Experience managing teams in an evolving market landscape
- Proven ability to translate complex measurement concepts into clear value propositions
- Entrepreneurial mindset with comfort operating in ambiguous, fast-changing environments
- Deep understanding of advertiser and platform measurement needs
ASSUMPTION: The listed skills are crucial for success in this role, and candidates should have a strong background in these areas to be considered.
💰 Compensation & Benefits
Salary Range: $100,000 - $300,000 (adjusted based on geographic location)
Benefits:
- Health & Wellness Plans
- 401(k) Retirement
- Paid Time Off
- Discretionary Incentive/Bonus
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Nielsen operates in the Software Development industry, focusing on audience insights, data, and analytics to shape the world's media and content.
Company Size: Nielsen has 10,001+ employees, providing a large and diverse work environment.
Founded: Nielsen was founded in 1923 and has since grown into a global leader in its field.
Company Description:
- Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics.
- Through its understanding of people and their behaviors across all channels and platforms, Nielsen empowers its clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
- Nielsen operates around the world in more than 55 countries.
Company Specialties:
- Television
- Radio
- Books & DVDs
- Online
- Music
- Advertising Agencies
- Telecom
- Video Games
- Sports
- Streaming
- SVOD
- Marketing
- Media
- and Measurement
Company Website: http://nlsn.co/6006JMfty
ASSUMPTION: Nielsen's extensive experience and global presence make it a well-established and reputable company in the industry.
📊 Role Analysis
Career Level: This role is at the executive level, requiring significant experience and leadership skills.
Reporting Structure: The Content Creator, Global Measurement Solutions will report directly to the senior leadership team at Nielsen.
Work Arrangement: This role is remote-friendly, offering flexibility for candidates who prefer to work from home or a combination of on-site and remote work.
Growth Opportunities:
- As Nielsen continues to expand its creator measurement offerings, there will be opportunities for the right candidate to grow within the organization.
- This role provides exposure to various aspects of the business, allowing for potential career progression into other areas of Nielsen's operations.
- The global nature of the role offers opportunities for international travel and collaboration with teams across the world.
ASSUMPTION: The growth opportunities in this role are tied to the success of Nielsen's expanding creator measurement business and the candidate's ability to demonstrate strong performance and leadership skills.
🌍 Location & Work Environment
Office Type: Nielsen's headquarters is located in New York, NY, with additional offices around the world. The work environment is corporate and professional, with a focus on collaboration and innovation.
Office Location(s): 675 6th Ave, New York, NY 10011, US
Geographic Context:
- New York City is a major hub for media, advertising, and technology industries, providing ample opportunities for networking and collaboration.
- The city offers a diverse range of cultural attractions, dining options, and entertainment venues.
- New York has a humid subtropical climate, with warm summers and cold winters.
Work Schedule: The work schedule for this role is standard business hours, with flexibility for remote work as needed.
ASSUMPTION: The location and work environment for this role are well-suited for candidates who thrive in fast-paced, dynamic environments and enjoy working in a global organization.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Creator Economy Expertise
- Strategic Vision
- Product Innovation
- Business Development
- Leadership
- Relationship Management
- Technical Acumen
- Market Intelligence
- P&L Management
- Cross-functional Collaboration
Application Tips:
- Highlight your relevant experience in the creator economy and measurement or analytics roles.
- Tailor your resume to emphasize the required skills and qualifications for this role.
- Prepare a cover letter that demonstrates your understanding of Nielsen's business and your fit for the position.
- Be ready to discuss your strategic vision for Nielsen's creator measurement solutions and how you plan to drive revenue growth.
ATS Keywords: Creator Economy, Strategic Vision, Product Innovation, Business Development, Leadership, Relationship Management, Technical Acumen, Market Intelligence, P&L Management, Cross-functional Collaboration
ASSUMPTION: The interview process for this role will be comprehensive, focusing on the candidate's experience, skills, and cultural fit with Nielsen's organization.
🛠️ Tools & Technologies
- Data collection methodologies
- APIs and integration requirements
- Cross-functional collaboration tools (e.g., project management software, communication platforms)
ASSUMPTION: The specific tools and technologies required for this role will depend on the candidate's area of focus within Nielsen's creator measurement business.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Inclusion
- Excellence
- One Nielsen
Work Style:
- Collaborative
- Agile
- Data-driven
- Inclusive
- Global
Self-Assessment Questions:
- How do you align with Nielsen's core values, particularly in the context of this role?
- How comfortable are you operating in a fast-paced, ambiguous environment, and how do you adapt to change?
- How do you approach building and leading high-performing teams across global markets?
ASSUMPTION: Nielsen values candidates who demonstrate strong cultural fit, with a focus on integrity, innovation, and collaboration.
⚠️ Potential Challenges
- The creator economy is a rapidly evolving space, requiring the candidate to stay up-to-date with industry trends and adapt quickly to changes in the market.
- Building a new business line within an established organization may present challenges in terms of resource allocation and prioritization.
- Managing cross-functional teams and stakeholders may require strong communication and leadership skills to ensure alignment and progress towards shared goals.
- The global nature of the role may present challenges in terms of time zone management and cultural sensitivity.
ASSUMPTION: The potential challenges in this role are tied to the fast-paced nature of the creator economy and the global scope of Nielsen's operations.
📈 Similar Roles Comparison
- This role differs from other measurement or analytics positions in its focus on the creator economy and the need to build a new business line within an established organization.
- Industry-specific context: The creator economy is a rapidly growing segment of the media landscape, with significant potential for innovation and disruption.
- Career path comparison: This role offers opportunities for growth and progression within Nielsen's creator measurement business and potentially into other areas of the organization.
ASSUMPTION: The comparison points for this role highlight its unique focus on the creator economy and the potential for growth and progression within Nielsen's organization.
📝 Sample Projects
- Developing a new measurement product that quantifies the impact of creator content on brand awareness and engagement
- Conducting market research to identify emerging trends and opportunities in the creator economy
- Building strategic partnerships with major creator platforms to integrate Nielsen's measurement solutions into their offerings
ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to develop innovative measurement methodologies and drive revenue growth through strategic partnerships.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Nielsen's creator measurement offerings and the vision for growth in this area?
- How does this role fit into Nielsen's broader measurement evolution, and how will it contribute to the company's overall success?
- What are the key priorities for this role in the first 90 days, and how will they be measured?
- How does Nielsen support the growth and development of its employees, particularly in roles like this one?
- What is the work environment like at Nielsen, and how does the company foster collaboration and innovation?
ASSUMPTION: The key questions to ask during the interview focus on the role's strategic fit within Nielsen's organization, the candidate's priorities and metrics for success, and the company's culture and support for employee growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in the creator economy and measurement or analytics roles.
- Prepare a cover letter that demonstrates your understanding of Nielsen's business and your fit for the position.
- Be ready to discuss your strategic vision for Nielsen's creator measurement solutions and how you plan to drive revenue growth.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
