- Developing high-quality, engaging content across various platforms to enhance brand presence and drive audience engagement.
- Collaborating with HPC Segment Leaders and the Strategic Marketing & Communication Manager to execute content strategies aligned with business goals.
- Staying updated on industry trends and competitor activities to ensure content remains relevant and competitive.
- Utilizing insights to tailor content that resonates with target demographics.
- Managing and organizing marketing materials and creative assets, ensuring proper naming, tagging, and organization for comprehensive creative reporting.
ASSUMPTION: This role requires a strong understanding of the HPC business and its target audiences, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
- Content Development:
- Collaborate with the marketing team to execute content strategies that align with business goals.
- Create compelling and original content for social media, websites, and other digital platforms, based on the overall HPC communication strategy.
- Stay updated on industry trends and competitor activities to ensure content remains relevant and competitive.
- Use insights to tailor content that resonates with target demographics.
- Establish and enforce asset management guidelines, ensuring proper naming, tagging, and organization for comprehensive creative reporting.
- Co-develop and execute content strategies for social media, email marketing, and website updates.
- Content Production & Digital Asset Management:
- Oversee the design and production of visually appealing graphics, videos, and other multimedia content.
- Edit video and photo footage to create engaging content that aligns with brand standards and storytelling goals.
- Manage and oversee consistent use of branding guidelines throughout digital assets.
- Maintain and organize marketing materials and creative assets, establishing and enforcing asset management guidelines.
- Create and maintain a detailed inventory of all digital assets, including images, videos, and documents.
- Create and update visually existing assets, such as product sheets and product lists.
- Train team members on best practices for asset management and usage.
- SEO, Analytics and Community Engagement:
- Implement SEO best practices to ensure content is optimized for search engines and drives organic traffic.
- Track content performance using analytics tools and provide regular reports on key metrics and plan for improvement.
- Conduct keyword research to identify high-impact keywords and phrases.
- Monitor and respond to audience interactions, fostering a strong online community.
- Coordinate paid LinkedIn campaigns and monitor social media.
- Create and manage online events, webinars, and live streams to engage with the community.
ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
- Education:
- Bachelor's degree in marketing, communications, journalism, or a related field.
- Experience:
- 5 years of experience in marketing and/or communication.
- Proven experience as a Content Creator or similar role, with a strong portfolio of published content.
- Proven success in storytelling to implement narratives that resonate with target audiences and enhance the overall impact of marketing campaigns.
- Confident written and verbal communication skills.
- Fluent in English both oral and written.
- Required Skills:
- Proficiency in Adobe suite and other editing tools such as Canva, CapCut, Lightroom, Photoshop, and Illustrator.
- Strong organizational and time-management skills.
- Creative mindset with the ability to generate innovative ideas.
- Ability to think outside the box and produce unique content.
- Attention to detail, ensuring content is accurate and error-free.
- Ability to quickly adapt to changing priorities and work in a fast-paced environment.
- Excellent relationship building & self-awareness.
- Ability to multitask with good prioritization and work without oversight.
- Strong communications (oral and written) and presentation skills.
- Tenacious, positive, proactive (self-starter).
- Ability to build strong relationships in virtual and remote cross-functional teams.
- Preferred Skills:
- In-depth knowledge of Microsoft 365 or Google Workspace.
- Comprehensive understanding of impactful marketing tactics.
- Willingness to travel up to 10%-20%, to understand stakeholder needs and build network.
ASSUMPTION: Candidates with experience in the chemical manufacturing industry or relevant industry-specific knowledge may be preferred.
💰 Compensation & Benefits
- Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for the Netherlands)
- Assumption: Salary range is estimated based on market data for similar roles in the Netherlands and IFF's size as a mid-sized company.
- Benefits:
- Comprehensive health insurance.
- Pension plan.
- Employee assistance program.
- Generous vacation policy.
- Training and development opportunities.
- Discounts on IFF products.
- Working Hours: Full-time (40 hours per week)
- Assumption: Standard full-time working hours for the Netherlands.
📌 Applicant Insights
🔍 Company Context
- Industry: Chemical Manufacturing (specifically, Flavors, Fragrances, and Health & Biosciences)
- Company Size: Mid-sized (10,001 - 50,000 employees)
- Assumption: Based on LinkedIn data and industry standards for mid-sized companies.
- Founded: 1919 (as a result of the merger of several smaller companies)
- Company Description: IFF is a global leader in taste, scent, and nutrition, offering customers a broader range of natural solutions and accelerating its growth strategy. IFF believes that uniqueness unleashes potential and values the diverse mosaic of ethnicity, national origin, race, age, sex, veteran status, religion, gender identity & expression, sexual orientation, and disability. IFF strives for an inclusive workplace that allows each colleague to bring their authentic self to work.
- Company Specialties:
- Fragrances
- Flavors
- Research & Development
- Research
- Insights and Trends
- Fragrance Ingredients
- Food Technology
- Nutrition
- Natural ingredients
- Food science
- Health
- Biosciences
- Pharma
- Culinary
- Probiotics
- Home care
- Ingredients
- Enzymes
- Probiotics
- Extracts
- Animal nutrition
📊 Role Analysis
- Career Level: Mid-level (5-10 years of experience)
- Reporting Structure: This role reports directly to the Strategic Marketing & Communication Manager and collaborates closely with HPC Segment Leaders.
- Work Arrangement: On-site (with potential for hybrid or remote work, based on company policies and individual needs)
- Growth Opportunities:
- Potential career progression into senior marketing roles or specialized content management positions.
- Opportunities to work on high-impact projects and contribute to IFF's growth strategy.
ASSUMPTION: This role offers significant growth potential for the right candidate, as IFF continues to expand its presence in the global market.
🌍 Location & Work Environment
- Office Type: On-site (with potential for hybrid or remote work)
- Office Location(s): Leiden, Zuid-Holland, Netherlands
- Geographic Context:
- Leiden is a medium-sized city in the Netherlands, known for its historic city center and vibrant cultural scene.
- The region of Zuid-Holland is home to many multinational corporations and offers a mix of urban and rural environments.
- Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 5:00 PM, with flexibility based on role requirements and company policies)
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screening with the HR department.
3. In-depth interviews with the Strategic Marketing & Communication Manager and HPC Segment Leaders.
4. Final round interview with senior leadership.
5. Background check and onboarding.
- Key Assessment Areas:
- Content creation and storytelling skills.
- Knowledge of the HPC business and target audiences.
- Ability to work effectively in a fast-paced, collaborative environment.
- Proficiency in relevant software tools and marketing tactics.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your portfolio of published content and provide examples of successful marketing campaigns you've worked on.
3. Prepare for interview questions that focus on your understanding of the HPC business, content creation strategies, and ability to work effectively in a team.
4. Research IFF's company culture and values to demonstrate your fit for the organization.
- ATS Keywords: Content Creator, Marketing, Communications, Storytelling, SEO, Analytics, Digital Asset Management, Video Editing, Graphic Design, Social Media Management, Email Marketing, Collaboration, Adobe Suite, Canva, CapCut, Lightroom, Photoshop, Illustrator, Microsoft 365, Google Workspace, HPC, Flavors, Fragrances, Health & Biosciences, Chemical Manufacturing.
ASSUMPTION: IFF's application process is designed to assess candidates' skills, experiences, and cultural fit for the organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
- Canva, CapCut, Lightroom
- Microsoft 365 or Google Workspace
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be proficient in the listed tools and open to learning new technologies as needed.
👔 Cultural Fit Considerations
- Company Values:
- Creativity: IFF values creativity and encourages employees to think outside the box and challenge the status quo.
- Collaboration: IFF fosters a culture of teamwork and collaboration, both internally and with external partners.
- Integrity: IFF expects employees to act with honesty, transparency, and accountability in all aspects of their work.
- Responsibility: IFF values employees who take ownership of their roles and contribute to the company's success.
- Diversity & Inclusion: IFF celebrates the diversity of its employees and strives to create an inclusive work environment where everyone feels valued and respected.
- Work Style:
- Fast-paced and dynamic, with a strong emphasis on collaboration and innovation.
- Results-driven, with a focus on delivering high-quality content that meets business objectives.
- Open and transparent, with a culture of continuous learning and improvement.
- Self-Assessment Questions:
1. How do you align with IFF's company values, particularly creativity and collaboration?
2. Describe a time when you had to adapt to changing priorities or work in a fast-paced environment. How did you handle this situation?
3. How do you approach building relationships with team members and stakeholders, both in-person and remotely?
ASSUMPTION: Candidates who demonstrate a strong fit with IFF's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to manage multiple projects simultaneously and adapt to changing priorities.
- The role involves close collaboration with various stakeholders, which may require strong communication and interpersonal skills.
- The competitive nature of the chemical manufacturing industry may present challenges in maintaining a strong brand presence and driving audience engagement.
- The role may require occasional travel to understand stakeholder needs and build network, which may present challenges for candidates with personal or family commitments.
ASSUMPTION: Candidates should be prepared to manage these challenges and demonstrate resilience and adaptability in the face of change.
📈 Similar Roles Comparison
- Content Creator vs. Marketing Specialist:
- Content Creator: Focuses on creating engaging content for various platforms, with a strong emphasis on storytelling and creativity.
- Marketing Specialist: Oversees the execution of marketing campaigns, with a broader scope that may include content creation, but also strategy, planning, and analysis.
- Industry-specific context:
- In the chemical manufacturing industry, Content Creators may need to have a strong understanding of the industry, its target audiences, and relevant regulations.
- The competitive nature of the industry may require Content Creators to stay up-to-date with industry trends and best practices to ensure content remains relevant and competitive.
- Career path comparison:
- Content Creator: May progress to senior content management roles or specialized marketing positions, such as Content Marketing Manager or Brand Manager.
- Marketing Specialist: May advance to senior marketing roles, such as Marketing Manager or Director of Marketing.
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing similar roles and assessing their fit for the industry.
📝 Sample Projects
- HPC Business Growth Campaign:
- Develop a content strategy to drive awareness and engagement for IFF's HPC business, highlighting its category-leading sales and market share growth.
- Create a series of blog posts, social media content, and email marketing campaigns showcasing IFF's innovative technologies and sustainable solutions.
- Collaborate with HPC Segment Leaders to ensure content aligns with business goals and resonates with target audiences.
- New Product Launch Campaign:
- Work with the R&D team to gather information about upcoming product launches within the HPC portfolio.
- Develop a content strategy that builds anticipation and excitement for these new products, emphasizing their innovative features and benefits.
- Create a series of teaser content, press releases, and launch event materials that generate buzz and drive adoption.
- HPC Sustainability Initiative:
- Develop a content campaign that showcases IFF's commitment to sustainability and responsible business practices within the HPC portfolio.
- Create blog posts, social media content, and case studies that highlight IFF's sustainable ingredients, eco-friendly packaging, and waste reduction initiatives.
- Collaborate with the Corporate Social Responsibility team to ensure content aligns with IFF's overall sustainability goals and targets.
ASSUMPTION: These sample projects demonstrate the range of content creation and marketing initiatives that a Content Creator HPC may work on, highlighting the role's focus on storytelling, innovation, and sustainability.
❓ Key Questions to Ask During Interview
1. How does this role fit into the overall marketing strategy for IFF's HPC business?
2. What are the key priorities for this role in the first 30-60-90 days?
3. How does IFF support the professional development and growth of its employees?
4. What is the team structure for the Marketing department, and how does this role collaborate with other teams?
5. How does IFF measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These interview questions help candidates assess the fit of the role within the organization, understand expectations, and evaluate opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://iff.wd5.myworkdayjobs.com/IFF_Careers/job/Leiden-Netherlands/Content-Creator-HPC_R7141).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare a portfolio of published content that demonstrates your storytelling abilities and marketing campaign successes.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
- If invited to interview, research IFF's company culture, values, and recent projects to demonstrate your fit for the organization.
- After the interview, send a thank-you note to express your appreciation for the opportunity to interview and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
