📌 Core Information
🔹 Job Title: Content Creator (m/w/d)
🔹 Company: Gusti Leder GmbH
🔹 Location: Remote - Ukraine
🔹 Job Type: Part-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Creating engaging and viral videos for Gusti Leder's social media accounts
- Identifying and utilizing trends to increase engagement
- Interacting with the community on TikTok and Instagram
- Working independently with creative freedom
ASSUMPTION: This role requires a strong understanding of social media trends and a creative mindset to produce engaging content.
📋 Key Responsibilities
✅ Creating creative and viral videos on TikTok and Instagram related to the brand
✅ Freelance development, filming, and editing of content using tools like CapCut or Adobe Premiere
✅ Identifying and using trends, sounds, and challenges to increase engagement
✅ Interacting with the community on TikTok and Instagram by responding to comments and following trends
ASSUMPTION: The role may require working with a team to align content with the brand's overall strategy.
🎯 Required Qualifications
Education: Not specified (open to students and recent graduates)
Experience: 0-2 years of experience in video production and editing
Required Skills:
- Passion for social media and staying up-to-date with trends
- Fluency in English for communication with the team
- Experience in video production and editing using tools like CapCut, Adobe Premiere, or similar
- Creativity, sense of humor, and ability to turn simple ideas into viral content
- Self-starter, organized, and knowledgeable about trends
Preferred Skills:
- Having an active TikTok or Instagram account with own content
ASSUMPTION: While not explicitly stated, a background in marketing, communications, or a related field may be beneficial but not required.
💰 Compensation & Benefits
Salary Range: €10 per approved video on TikTok and Instagram (not specified for hourly or annual rate)
Benefits:
- Flexibility - ideal to combine with studies
- Creative freedom - we want your ideas and style!
- Hands-on experience in Social Media Marketing
Working Hours: 10-20 hours/week
ASSUMPTION: The compensation structure is based on a per-video basis, with no specified hourly or annual rate. The role offers flexibility and creative freedom.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 51-200 employees
Founded: 2009
Company Description:
- Gusti Leder is a 14-year-old growing retail company born in Rostock, Germany
- Committed to sustainability, slow fashion, and transparency
- Main material used is leather, reflecting the company's commitment to its values
Company Specialties:
- Sustainable and ethical fashion
- Leather craftsmanship
- Social media marketing
Company Website: https://www.gusti-leder.de/
ASSUMPTION: Gusti Leder is a mid-sized company with a strong focus on sustainability and ethical practices in the fashion industry.
📊 Role Analysis
Career Level: Entry-Level (0-2 years)
Reporting Structure: Not specified (likely to report directly to the marketing or communications team)
Work Arrangement: Remote, with flexibility to work around other commitments like studies
Growth Opportunities:
- Gain hands-on experience in social media marketing
- Develop creative and strategic thinking skills
- Potential full-time opportunities in the future
ASSUMPTION: This role offers an excellent opportunity for students or recent graduates to gain practical experience in social media marketing.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): Not applicable (fully remote)
Geographic Context:
- Ukraine has a growing tech and startup scene, with a strong focus on remote work
- Time zone: Eastern European Time (EET, UTC +2)
Work Schedule: Flexible, with a target of 10-20 hours per week
ASSUMPTION: The remote work arrangement allows for a flexible schedule, enabling applicants to balance other commitments like studies.
💼 Interview & Application Insights
Typical Process:
- Submit a short video via WhatsApp to +49 1795353513, showcasing creativity and following a trend or presenting oneself in an entertaining way
- Review of application and shortlisting of candidates
- Interview with the hiring manager or team
Key Assessment Areas:
- Creativity and originality
- Understanding of social media trends
- Communication skills and fluency in English
- Alignment with Gusti Leder's brand and values
Application Tips:
- Tailor your video submission to showcase your understanding of Gusti Leder's brand and your creative approach to content creation
- Highlight your relevant skills and experience in your resume and cover letter
- Be prepared to discuss your ideas for engaging content and how you stay up-to-date with social media trends
ATS Keywords: Social Media, Video Production, Editing, Creativity, Trend Analysis, Community Engagement, Self-Starter, Organization
ASSUMPTION: The application process is designed to assess creativity and alignment with Gusti Leder's brand, with a focus on video content submission.
🛠️ Tools & Technologies
- CapCut
- Adobe Premiere
- TikTok
- Instagram
ASSUMPTION: Familiarity with video editing tools and social media platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Sustainability
- Transparency
- Creativity
Work Style:
- Independent and self-motivated
- Creative and innovative
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you share Gusti Leder's commitment to sustainability and ethical fashion?
- Are you comfortable working independently and managing your own time?
- Can you demonstrate your ability to create engaging and viral content?
ASSUMPTION: Gusti Leder values creativity, independence, and alignment with their commitment to sustainability and ethical fashion.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends
- Maintaining a consistent level of creativity and engagement
- Balancing the role with other commitments, such as studies
- Ensuring content aligns with Gusti Leder's brand and values
ASSUMPTION: The role may present challenges in maintaining creativity and balancing commitments, but offers flexibility and growth opportunities.
📈 Similar Roles Comparison
- Content Creator vs. Social Media Manager: Content Creator focuses on creating engaging content, while Social Media Manager oversees strategy and analytics
- Industry-specific context: Fashion and retail industry trends and best practices
- Career path comparison: Content Creator can lead to roles like Social Media Manager, Marketing Coordinator, or even Brand Manager
ASSUMPTION: This role is well-suited for individuals interested in a career in marketing, communications, or a related field, with opportunities for growth and progression.
📝 Sample Projects
- Creating a series of short, engaging videos showcasing Gusti Leder's products and brand story
- Developing a TikTok challenge or trend to increase brand awareness and engagement
- Producing a behind-the-scenes video series to humanize the brand and connect with followers
ASSUMPTION: Sample projects should demonstrate creativity, understanding of social media trends, and alignment with Gusti Leder's brand and values.
❓ Key Questions to Ask During Interview
- How does Gusti Leder support the creative freedom of its content creators?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does Gusti Leder ensure its content aligns with its commitment to sustainability and ethical fashion?
- What opportunities are there for growth and development within the company?
- How does Gusti Leder support its remote employees and foster a collaborative work environment?
ASSUMPTION: Interview questions should focus on creativity, alignment with Gusti Leder's values, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit a short video via WhatsApp to +49 1795353513, showcasing your creativity and following a trend or presenting yourself in an entertaining way
- Tailor your video submission to highlight your understanding of Gusti Leder's brand and your creative approach to content creation
- Prepare a resume and cover letter, emphasizing your relevant skills and experience
- Follow up one week after submission if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
