Content Creator (m/w/d) - Mini Job

📌 Core Information

🔹 Job Title: Content Creator (m/w/d) - Mini Job

🔹 Company: Gusti Leder GmbH

🔹 Location: Rostock, Germany

🔹 Job Type: Part-Time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: 2025-01-10

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and editing visual content for social media channels
• Representing the brand's identity through authentic and engaging content
• Managing and growing the brand's online community
• Developing innovative marketing content to drive brand awareness and engagement

ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and a passion for photography and videography. Previous experience in content creation or social media management is beneficial but not required.

📋 Key Responsibilities

✅ Visual Content Creation: Create, edit, and design photos and videos for social media channels, reflecting the brand's identity and aesthetic.

✅ Community Management: Engage with followers, foster interaction, and build a strong online community around the brand.

✅ Marketing Content Development: Plan and create innovative marketing content that resonates with the target audience and drives brand awareness.

✅ Brand Representation: Serve as the face of the brand, embodying its values and mission through personal and professional conduct.

ASSUMPTION: The role may require working flexible hours, including evenings and weekends, to capture and share content during peak engagement times.

🎯 Required Qualifications

Education: No formal education requirements specified.

Experience: 0-2 years of experience in content creation, social media management, or a related field.

Required Skills:

• Excellent photography and videography skills
• Strong editing skills in photo and video software
• Excellent communication skills in German and English
• Proficient in social media platforms and trends
• Creativity and attention to detail

Preferred Skills:

• Experience in content creation or social media management
• Knowledge of the fashion industry and trends
• Fluency in additional languages

ASSUMPTION: A strong portfolio showcasing previous content creation work is highly desirable but not explicitly required.

💰 Compensation & Benefits

Salary Range: €13.00 - €16.00 per hour, with overtime compensation.

Benefits:

• Competitive salary
• Flexible working hours
• Employee discounts
• Regular massages and yoga sessions
• Free lunch twice a week

Working Hours: Part-time, with flexible hours including evenings and weekends as needed.

ASSUMPTION: The salary range is estimated based on industry standards for part-time content creator roles in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, focusing on sustainable and slow fashion principles.

Company Size: 51-200 employees, offering a growing and dynamic work environment.

Founded: 2009, with a 14-year history in the fashion industry.

Company Description:

• Gusti Leder is a retailer specializing in leather products, with a strong commitment to sustainability, slow fashion, and transparency.
• The company offers a wide range of products, including bags, backpacks, accessories, and stationery, all made from high-quality natural leather.
• Gusti Leder is known for its unique vintage-inspired designs, attention to detail, and commitment to ethical production practices.

Company Specialties:

• Leather craftsmanship and design
• Sustainable and ethical production
• Slow fashion principles and commitment to quality and longevity

Company Website: https://www.gusti-leder.de/

ASSUMPTION: Gusti Leder's commitment to sustainability and ethical production may appeal to candidates who share similar values and are passionate about making a positive impact in the fashion industry.

📊 Role Analysis

Career Level: Entry Level (0-2 years), offering an opportunity to gain experience in content creation and social media management.

Reporting Structure: The Content Creator will report directly to the Marketing or Communications Manager.

Work Arrangement: Part-time, on-site, with flexible hours including evenings and weekends as needed.

Growth Opportunities:

• Developing skills in content creation, social media management, and marketing
• Potential full-time or permanent employment opportunities as the company grows
• Expanding knowledge of the fashion industry and trends

ASSUMPTION: This role may offer opportunities for professional development and growth within the company, as Gusti Leder continues to expand its presence in the fashion industry.

🌍 Location & Work Environment

Office Type: Creative and dynamic retail environment, with a focus on collaboration and innovation.

Office Location(s): Rostock, Germany (headquarters) and Berlin, Germany (additional location).

Geographic Context:

• Rostock is a coastal city in northeastern Germany, offering a mix of urban and natural environments.
• The city is known for its historic architecture, cultural attractions, and vibrant arts scene.
• Rostock is well-connected by public transportation, making it easy to commute to the office.

Work Schedule: Part-time, with flexible hours including evenings and weekends as needed to capture and share content during peak engagement times.

ASSUMPTION: The flexible work schedule may appeal to candidates who value work-life balance and the ability to work non-traditional hours.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the marketing or communications team
• Final interview with the company founder or a member of the executive team

Key Assessment Areas:

• Portfolio review and discussion of previous content creation work
• Creativity and innovation in content ideas and marketing strategies
• Communication skills and ability to engage with the brand's online community
• Alignment with the company's values and commitment to sustainability and ethical production

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences in content creation, social media management, or marketing.
• Include a portfolio or examples of previous content creation work that showcases your creativity and attention to detail.
• Prepare for interview questions that focus on your understanding of the brand, its values, and your ability to create engaging content that resonates with the target audience.

ATS Keywords: Content creation, social media management, photography, videography, marketing, community engagement, brand representation, creative mindset, attention to detail, communication skills, German, English.

ASSUMPTION: The application process may take several weeks, as the company prioritizes finding the right candidate who aligns with its values and vision for the brand.

🛠️ Tools & Technologies

• Photography and video equipment (camera, lenses, tripod, etc.)
• Photo and video editing software (Adobe Creative Suite, iMovie, etc.)
• Social media platforms (Instagram, Facebook, TikTok, etc.)
• Project management and collaboration tools (Trello, Asana, etc.)

ASSUMPTION: The Content Creator will be expected to have a strong working knowledge of photography and video editing software, as well as proficiency in using social media platforms to create and share engaging content.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and ethical production
• Creativity and innovation
• Collaboration and teamwork
• Customer focus and engagement

Work Style:

• Creative and dynamic
• Flexible and adaptable
• Collaborative and team-oriented
• Customer-focused and results-driven

Self-Assessment Questions:

• Do you share Gusti Leder's commitment to sustainability and ethical production in the fashion industry?
• Are you comfortable working flexible hours, including evenings and weekends, to capture and share content during peak engagement times?
• Do you thrive in a creative and dynamic work environment that values collaboration and innovation?

ASSUMPTION: Candidates who align with Gusti Leder's values and work style are more likely to succeed in this role and make a positive impact on the brand's online presence and community engagement.

⚠️ Potential Challenges

• Meeting the high creative standards set by the brand and its customers
• Keeping up with the fast-paced and ever-changing social media landscape
• Managing work-life balance while working flexible hours, including evenings and weekends
• Adapting to the company's growing presence and expanding product offerings

ASSUMPTION: The Content Creator will need to be proactive, adaptable, and committed to continuous learning to overcome these challenges and succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing or communications roles, this position focuses primarily on content creation and community engagement, with a strong emphasis on visual storytelling.
• Gusti Leder's commitment to sustainability and ethical production sets it apart from other fashion retailers, offering candidates the opportunity to make a positive impact in the industry.
• This role may offer opportunities for professional development and growth within the company, as Gusti Leder continues to expand its presence in the fashion industry.

ASSUMPTION: Candidates who are passionate about content creation, social media management, and making a positive impact in the fashion industry are well-suited to this role and the company's mission and values.

📝 Sample Projects

• Creating a social media campaign to promote a new product launch, including photography, videography, and copywriting
• Developing a series of behind-the-scenes videos or photos to showcase the brand's commitment to ethical production and sustainable practices
• Designing and implementing a user-generated content campaign to engage the brand's online community and encourage customer participation

ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of content creation and marketing initiatives they may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's vision for its social media presence and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees, particularly in the content creation and marketing fields?
• Can you provide examples of successful content campaigns or initiatives that the company has implemented in the past, and what made them successful?
• How does the company measure the success of its content creation and marketing efforts, and what key performance indicators (KPIs) does it use to track progress?
• What opportunities are there for collaboration and cross-functional teamwork within the company, and how does this role contribute to that dynamic?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company's vision and goals, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight relevant skills and experiences in content creation, social media management, or marketing
• Prepare a portfolio or examples of previous content creation work that showcases your creativity and attention to detail
• Follow up with Anne, the hiring manager, one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.