📌 Core Information
🔹 Job Title: Content Creator & Marketing Specialist
🔹 Company: UNLOCK
🔹 Location: Cairo, Egypt
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 17, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: Hybrid (3 days from the office)
🚀 Job Overview
Key aspects of this role include:
- Developing original content ideas for social media, marketing campaigns, and brand storytelling
- Collaborating with the creative team to ensure content aligns with UNLOCK's brand voice and objectives
- Planning and organizing virtual and physical brand events
- Representing the brand professionally and engagingly
- Reviewing content performance and adjusting strategies based on insights
ASSUMPTION: This role requires a creative, energetic, and hands-on individual with a strong background in content creation and marketing. Familiarity with social media platforms and event planning is a plus.
📋 Key Responsibilities
✅ Develop original content ideas for social media, marketing campaigns, and brand storytelling
✅ Write scripts and edit short-form videos (e.g., Reels, TikTok, interviews)
✅ Stay on top of trends in content formats and social media features
✅ Collaborate with the creative team to ensure assets align with UNLOCK’s brand voice and objectives
✅ Maintain a content calendar and ensure timely delivery of all content pieces
✅ Review content performance and adjust strategies based on insights
✅ Assist in planning and organizing virtual and physical brand events
✅ Represent the brand in a professional, engaging, and approachable way
✅ Coordinate with event organizers and team members to ensure smooth content coverage
✅ Help plan content opportunities before, during, and after events
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong communication and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field
Experience: 1-3 years of experience in content creation
Required Skills:
- Creative mindset with storytelling skills and attention to details
- Familiarity with Instagram, TikTok, LinkedIn, and other key platforms
- Great time management and ability to handle multiple projects
- Fluency in English (spoken and written)
Preferred Skills:
- Experience covering or organizing events, pop-ups, or brand activations
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills and experience in marketing or a related field will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between EGP 15,000 and EGP 25,000 per month, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in Cairo.
Benefits:
- Hybrid working model (3 days from the office, rest from home with Fridays and Saturdays off)
- Social Insurance
- Medical Insurance
- Exciting Package
- Flexible working hours
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: UNLOCK is an AI-powered tech startup revolutionizing how companies find and work with service agencies. It operates in the tech industry, focusing on AI and SaaS solutions.
Company Size: UNLOCK is a small company with 11-50 employees, offering a dynamic and agile work environment.
Founded: UNLOCK was founded in 2021, making it a relatively new but rapidly growing startup.
Company Description:
- UNLOCK aims to simplify the process of finding and working with service agencies for companies
- The company uses AI technology to connect businesses with the right service providers
- UNLOCK focuses on providing a seamless and efficient experience for both businesses and service agencies
Company Specialties:
- AI-powered tech solutions
- SaaS platforms
- Service agency matching
Company Website: https://www.unlockassist.com
ASSUMPTION: UNLOCK's small size and focus on AI technology make it an attractive option for candidates seeking a innovative and fast-paced work environment.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 1-3 years of experience in content creation and marketing.
Reporting Structure: The Content Creator & Marketing Specialist will report directly to the Marketing Manager or a similar role.
Work Arrangement: This role follows a hybrid work arrangement, with 3 days from the office and the rest from home, including Fridays and Saturdays off.
Growth Opportunities:
- As UNLOCK grows, there may be opportunities for the Content Creator & Marketing Specialist to take on more responsibilities or move into a management role
- The company's focus on AI technology provides opportunities for learning and growth in cutting-edge fields
- Working in a small company offers the chance to wear multiple hats and gain diverse experience
ASSUMPTION: Given UNLOCK's rapid growth and focus on AI technology, this role offers strong potential for career growth and development.
🌍 Location & Work Environment
Office Type: UNLOCK's office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): The company's headquarters is located in Cairo, Egypt.
Geographic Context:
- Cairo is the capital and largest city of Egypt, offering a mix of ancient history and modern urban life
- The city is known for its vibrant culture, rich history, and diverse food scene
- Cairo's cost of living is generally lower than in many other major cities, making it an affordable place to live and work
Work Schedule: The work schedule for this role is Monday to Thursday from 9:00 AM to 5:00 PM, with Fridays and Saturdays off.
ASSUMPTION: Working in Cairo offers a unique blend of cultural experiences and a lower cost of living compared to many other major cities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the Marketing Manager or a similar role
- Final-round interview with the Founder or a senior team member
- Background check and offer extension
Key Assessment Areas:
- Creativity and storytelling skills
- Familiarity with social media platforms and content creation tools
- Event planning and organization skills
- Communication and collaboration skills
- Alignment with UNLOCK's brand voice and values
Application Tips:
- Tailor your resume and cover letter to highlight your content creation and marketing skills and experience
- Include examples of your work that demonstrate your creativity, storytelling, and event planning abilities
- Showcase your understanding of UNLOCK's mission and how your skills and experience align with the company's goals
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: Content creation, marketing, storytelling, social media, event planning, time management, collaboration, UNLOCK, AI, SaaS, brand voice, brand activations
ASSUMPTION: UNLOCK's interview process is designed to assess candidates' creativity, skills, and cultural fit, with a focus on finding the best match for the company's needs and goals.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, LinkedIn)
- Content creation tools (e.g., Canva, Adobe Creative Suite, etc.)
- Event planning and management tools (e.g., Eventbrite, Slack, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Continuous learning
Work Style:
- Creative and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a creative and dynamic work environment?
- Are you comfortable working collaboratively and adaptably?
- Do you have a strong sense of accountability and a results-driven mindset?
ASSUMPTION: UNLOCK values candidates who are creative, collaborative, and adaptable, with a strong sense of accountability and a results-driven mindset.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to adapt quickly and manage multiple projects simultaneously
- The hybrid work arrangement may present challenges in maintaining a healthy work-life balance
- The company's focus on AI technology may require candidates to learn new tools and technologies quickly
- The competitive nature of the tech industry may present challenges in standing out and making an impact
ASSUMPTION: Candidates should be prepared to adapt quickly, manage multiple projects, and learn new tools and technologies in this fast-paced and dynamic role.
📈 Similar Roles Comparison
- Compared to other content creator roles, this position offers a unique opportunity to work in the AI and SaaS industry and contribute to a growing startup
- Unlike many content creator roles, this position requires a strong focus on event planning and organization, in addition to content creation and marketing
- Career progression in this role may involve moving into a management or specialist position within the marketing department or exploring opportunities in other areas of the business
ASSUMPTION: This role offers a unique blend of content creation, marketing, and event planning responsibilities, with strong potential for career growth and development in a growing startup.
📝 Sample Projects
- Developing a social media campaign to promote UNLOCK's AI-powered platform and connect with potential service agencies
- Creating a series of videos showcasing UNLOCK's unique value proposition and how it simplifies the process of finding and working with service agencies
- Planning and executing a virtual event to launch a new feature or service offering, including creating promotional materials, managing event logistics, and engaging with attendees
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Content Creator & Marketing Specialist role at UNLOCK.
❓ Key Questions to Ask During Interview
- Can you describe the company's plans for growth and expansion in the coming years, and how this role fits into those plans?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its content marketing efforts, and how will my performance be evaluated in this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy balance?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and company and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content creation and marketing skills and experience, including specific examples of your work and how it aligns with UNLOCK's mission and goals
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
- Follow up with the hiring manager or HR department within one week of submitting your application to confirm receipt and express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
