📌 Core Information
🔹 Job Title: Content Creator - Part time (24h)
🔹 Company: air up GmbH
🔹 Location: Munich, Germany (Remote work available)
🔹 Job Type: Part-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 18, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for TikTok and Instagram to drive engagement and reach
- Collaborating with cross-functional teams to align content with business and campaign goals
- Staying ahead of social media trends and emerging content formats
- Occasional travel across Germany and Europe for content shoots
ASSUMPTION: This role requires a strong understanding of Gen Z culture and trends, as well as experience creating content for these platforms.
📋 Key Responsibilities
✅ Develop, shoot, edit, and publish native content for TikTok and Instagram, both for organic channels and paid ads
✅ Create content tailored to clear objectives and defined target audiences
✅ Jump on trends, memes, and formats to keep our content culturally relevant and platform native
✅ Understand content performance and use insights to improve future social content
✅ Appear on camera as needed while also producing content that features others or focuses fully on product storytelling
✅ Collaborate closely with creative, brand, and performance marketing teams to align content with business and campaign goals
✅ Create both short-form organic content and native-style ad creatives for paid performance marketing
✅ Use tools like CapCut, Figma, Adobe Premiere, and Photoshop to edit and finalize content
✅ Manage multiple content projects and shoot days at a fast, platform-driven pace
✅ Stay ahead of social platform updates, creative trends, and emerging content formats
ASSUMPTION: This role requires a high level of creativity, adaptability, and the ability to work well under pressure.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: Proven experience in creating successful Instagram and TikTok content (folio required)
Required Skills:
- Excellent shooting and video editing skills
- Proficient in CapCut, Figma, Canva, Adobe Premiere, and Photoshop
- Strong understanding of what drives engagement, reach, and shareability on social media
- Ability to work independently and collaboratively
- Fluent in English; German is a plus
Preferred Skills:
- Knowledge of the global influencer scene
- Ability to travel for shoots across Germany and Europe
ASSUMPTION: While a degree in a related field is not required, relevant experience and a strong portfolio are essential for this role.
💰 Compensation & Benefits
Salary Range: €20,000 - €25,000 per year (pro-rated for part-time)
Benefits:
- 30 days of vacation
- Discount on air up products
- Employer-funded pension and location-related insurances
- Purpose-built office in Munich
- Personal development opportunities
- Regular team events
- Start-up spirit
- Workation options (availability may differ by role)
Working Hours: 24 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing
Company Size: 201-500 employees (Fast-growing start-up)
Founded: 2019
Company Description:
- air up® is a young, innovative company that has developed the world's first hydration system that flavors water through scent alone
- The company operates in over 11 countries and has a customer base in the millions
- air up® is committed to maintaining an equal opportunity environment for all persons free of discriminatory behavior
Company Specialties:
- Innovative drinking system
- Sustainable hydration solutions
- Global expansion
Company Website: air-up.com
ASSUMPTION: air up® is a dynamic and rapidly growing company, offering exciting opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level (0-2 years of experience)
Reporting Structure: This role reports directly to the Creative Director
Work Arrangement: Hybrid (On-site in Munich and remote work available)
Growth Opportunities:
- Potential to grow into a full-time position as the company expands
- Opportunities to work on various campaigns and projects across the organization
- Chance to gain experience in a fast-paced, dynamic start-up environment
ASSUMPTION: This role offers excellent growth potential for the right candidate, as air up® continues to expand its operations.
🌍 Location & Work Environment
Office Type: Purpose-built office in Munich
Office Location(s): Friedenstraße 22a, Munich, Bavaria 81671, DE
Geographic Context:
- Munich is the capital of Bavaria and the third-largest city in Germany
- The city is known for its vibrant culture, rich history, and strong economy
- Munich is home to several major tech and start-up hubs
Work Schedule: Part-time (24 hours per week) with flexible hours and occasional travel for content shoots
ASSUMPTION: Munich offers a dynamic and exciting work environment, with a strong focus on innovation and technology.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the creative team
- Background check and reference check
Key Assessment Areas:
- Portfolio review and discussion
- Cultural fit and alignment with company values
- Problem-solving skills and adaptability
- Communication and collaboration skills
- Technical proficiency in relevant tools and software
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Include a link to your portfolio or relevant social media profiles
- Be prepared to discuss your creative process and thought behind your content
- Showcase your understanding of the air up® brand and its mission
ATS Keywords: Content Creator, TikTok, Instagram, Video Editing, Social Media, Trend Analysis, Collaboration, Scripting, Filming, Engagement Strategies, Influencer Knowledge, Creative Thinking, Project Management, Adobe Premiere, Photoshop, CapCut
ASSUMPTION: The application process for this role may vary depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- CapCut
- Figma
- Adobe Premiere
- Photoshop
ASSUMPTION: This role requires proficiency in various video editing and design tools, as well as a strong understanding of social media platforms and trends.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
- Adaptability
- Customer-centricity
Work Style:
- Fast-paced and dynamic
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Customer-focused
Self-Assessment Questions:
- Do you have a strong understanding of Gen Z culture and trends?
- Are you comfortable working in a fast-paced, dynamic start-up environment?
- Do you have experience creating content for TikTok and Instagram?
- Are you able to work independently and collaboratively?
- Do you have a strong portfolio showcasing your creative skills and abilities?
ASSUMPTION: air up® values candidates who are creative, adaptable, and passionate about their work, as well as those who align with the company's core values.
⚠️ Potential Challenges
- Occasional travel for content shoots may be required
- The role may involve working irregular hours to keep up with social media trends and deadlines
- The fast-paced nature of the role may be challenging for those who prefer a more structured work environment
- The role requires a strong understanding of the air up® brand and its mission, as well as the ability to align content with business and campaign goals
ASSUMPTION: While this role offers exciting opportunities for growth and development, it also presents unique challenges that may not be suitable for all candidates.
📈 Similar Roles Comparison
- This role is unique in its focus on creating content for TikTok and Instagram to drive engagement and reach for a innovative hydration system
- Similar roles may involve creating content for other social media platforms or for different industries
- Career paths for this role may include moving into full-time positions, taking on more responsibilities, or transitioning into other marketing or communications roles within the company
ASSUMPTION: While this role shares similarities with other content creation roles, it is unique in its focus on driving engagement and reach for a innovative hydration system.
📝 Sample Projects
- Creating a TikTok series that showcases the air up® hydration system in action
- Developing an Instagram campaign that highlights the sustainability and innovation of the air up® system
- Producing a behind-the-scenes video that showcases the creative process behind an air up® content project
ASSUMPTION: These sample projects are intended to illustrate the types of content creation and storytelling that may be required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing and communications strategy for air up®?
- What opportunities are there for growth and development within the creative team?
- How does air up® support work-life balance for its employees?
- What are the biggest challenges facing the creative team in the coming months, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a link to your portfolio or relevant social media profiles
- Prepare for your interview by researching the air up® brand and its mission
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
