M

Content Creator & Social Media Executive

Minor International
Full-time
On-site
Maldives
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Content Creator & Social Media Executive

πŸ”Ή Company: Minor International

πŸ”Ή Location: Kuda Rah, Alif Dhaalu, Maldives

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Hospitality & Tourism

πŸ”Ή Date Posted: April 19, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic management of the wholesale market segment for Minor Hotels Sales
  • Creation of engaging content for various platforms to promote NH Maldives Kuda Rah Resort
  • Collaboration with internal teams to develop campaigns and gain inspiration
  • Effective communication of the resort's offerings and competitive positioning
  • Maintenance of a full working knowledge of relevant IT support tools and software

ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong communication skills. The ideal candidate will have experience in public relations and a passion for storytelling.

πŸ“‹ Key Responsibilities

βœ… Approach the overall wholesale market segment for Minor Hotels Sales strategically

βœ… Create engaging content (videos, articles, infographics, photographs) with relevant tone and style

βœ… Utilize digital publishing platforms to create structured drafts and incorporate blog and social media posts

βœ… Collaborate with internal departments to establish campaigns or gain inspiration

βœ… Suggest new ways to promote the resort offerings and reach consumers

βœ… Liaise effectively with operational team members to ensure accurate delivery of the resort's promise

βœ… Drive opportunities to upsell and cross-sell NH Maldives Kuda Rah products

βœ… Maintain a full working knowledge of relevant IT support tools and software

βœ… Ensure that all administration is processed quickly and efficiently

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and the ability to work under pressure.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: At least 3+ years of experience in leading public relations teams with a proven track record

Required Skills:

  • Excellent communication, interpersonal, and organizational skills
  • Ability to work effectively in a fast-paced and dynamic environment
  • Team player with a collaborative and proactive approach to problem-solving
  • Flexibility to travel occasionally
  • Able to work under deadlines and pressure

Preferred Skills:

  • Experience in hotel or tourism business
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in hotel or tourism business and additional language skills may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is typically between $35,000 - $50,000 per year, depending on experience and qualifications. This is an estimate based on industry standards for similar roles in the Maldives.

Benefits:

  • Accommodation and meals provided
  • Medical insurance
  • Flight allowance
  • Gratuity

Working Hours: Full-time, 40 hours per week. Flexibility may be required to meet deadlines and cover events.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Minor International is a global hospitality leader with a network of over 560 hotels across six continents. They drive growth through eight diverse hotel brands and a portfolio of related hospitality businesses.

Company Size: With over 10,000 employees, Minor International offers a large and diverse work environment. This can provide ample opportunities for growth and learning.

Founded: Minor International was founded in 1961 and has since grown into a global hospitality leader.

Company Description:

  • Minor International owns, manages, and operates a diverse portfolio of over 540 hotels, resorts, and branded residences across 56 countries.
  • The company is flexible and adaptive to market trends, driving growth through its eight hotel brands and related hospitality businesses.
  • Minor International is committed to creating better brands, businesses, and partnerships by focusing on what matters most to its guests, team members, and partners.

Company Specialties:

  • Hotel and resort management
  • Brand development
  • Related hospitality businesses

Company Website: http://www.minorhotels.com

ASSUMPTION: Minor International's diverse portfolio and global presence offer exciting career opportunities and exposure to various aspects of the hospitality industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for an experienced professional looking to advance their career in public relations and content creation within the hospitality industry.

Reporting Structure: The Content Creator & Social Media Executive will report directly to the Marketing Manager and work closely with various internal departments.

Work Arrangement: This is an on-site, full-time position. Flexibility may be required to cover events and meet deadlines.

Growth Opportunities:

  • Potential to progress to a managerial role within the marketing department
  • Opportunities to work on diverse projects and gain exposure to different aspects of the hospitality industry
  • Possibility to transfer to other Minor International properties or brands

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: The resort offers a tropical, island-based work environment with overwater villas and crystal-clear lagoons.

Office Location(s): Kuda Rah, Alif Dhaalu, Maldives

Geographic Context:

  • The Maldives is an archipelagic nation in the Indian Ocean, consisting of over 1,190 coral islands grouped in a double chain of 26 atolls.
  • The country is known for its white-sand beaches, blue lagoons, and extensive reefs.
  • The Maldives has a tropical monsoon climate, with warm weather year-round and a dry season from November to April.

Work Schedule: The work schedule will follow the resort's operating hours, with flexibility required to cover events and meet deadlines.

ASSUMPTION: Working in the Maldives offers a unique and beautiful work environment, with the opportunity to live and work in a tropical paradise.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the HR department
  • In-person or video interview with the Marketing Manager
  • Final interview with the General Manager or another senior team member

Key Assessment Areas:

  • Creativity and storytelling abilities
  • Communication and interpersonal skills
  • Problem-solving and strategic thinking
  • Adaptability and flexibility

Application Tips:

  • Tailor your resume and cover letter to highlight your public relations and content creation experience
  • Provide examples of your previous work, such as articles, videos, or social media campaigns
  • Demonstrate your understanding of the hospitality industry and the specific needs of NH Maldives Kuda Rah Resort

ATS Keywords: Content creation, social media management, public relations, communication, interpersonal skills, organizational skills, problem-solving, team collaboration, digital marketing, video production, graphic design, market research, trend analysis, campaign development, customer engagement, sales support

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, communication skills, and strategic thinking, as well as their cultural fit with the company and the resort's values.

πŸ› οΈ Tools & Technologies

  • Microsoft Office toolset
  • Liveroom
  • Photoshop
  • Social media platforms (Facebook, LinkedIn, Instagram, TikTok)
  • Digital publishing platforms

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should be comfortable learning and using new software as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Always a Pleasure
  • Always Convenient
  • Always Trustworthy
  • Always Fulfilling

Work Style:

  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-driven and proactive

Self-Assessment Questions:

  • Do you thrive in a dynamic and fast-paced work environment?
  • Are you comfortable working under pressure and meeting tight deadlines?
  • Do you enjoy collaborating with others and contributing to a positive team culture?

ASSUMPTION: Candidates who align with Minor International's core values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to a fast-paced and dynamic work environment
  • Working in a remote location with limited resources
  • Developing content that resonates with diverse audiences

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Content Marketing Specialist or Social Media Manager, but with a stronger focus on public relations and strategic market segmentation
  • In the hospitality industry, this role is comparable to a Content Creator or Marketing Coordinator for a hotel or resort
  • Career progression may include roles such as Marketing Manager, Public Relations Manager, or Brand Manager

ASSUMPTION: This role offers a unique blend of content creation, social media management, and public relations, making it an attractive opportunity for candidates with diverse skills and interests.

πŸ“ Sample Projects

  • Developing a social media campaign to promote a new resort offering
  • Creating a series of blog posts highlighting the unique features and benefits of the resort
  • Producing a promotional video showcasing the resort's amenities and guest experiences

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the creative nature of the role.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the resort's marketing department currently?
  • How does this role fit into the overall marketing strategy for the resort?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to sustainability and environmental responsibility?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates the candidate's interest in the role and the company, and provides valuable insights into the work environment and company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your public relations and content creation experience
  • Provide examples of your previous work, such as articles, videos, or social media campaigns
  • Prepare examples of your work that demonstrate your understanding of the hospitality industry and the specific needs of NH Maldives Kuda Rah Resort
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.