📌 Core Information
🔹 Job Title: Content Creator / Social Media Manager
🔹 Company: Toadfish, Bimini Bay Outfitters, and Tsunami Fishing
🔹 Location: Charleston, SC (NOT REMOTE)
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with occasional travel to Tampa Bay)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive social media strategy
- Creating and editing engaging content across various platforms
- Managing community engagement and fostering user-generated content
- Collaborating with the marketing team to support overall strategies
- Keeping up-to-date with social media trends and emerging platforms
ASSUMPTION: This role requires a strong balance of creativity, strategic thinking, and technical skills in content creation and social media management.
📋 Key Responsibilities
✅ Shooting and editing high-quality statics and videos using Adobe apps
✅ Developing and executing a comprehensive social media strategy
✅ Creating visually appealing content for social media and other marketing channels
✅ Designing on-brand visuals for digital advertisements, product packaging, and promotional materials
✅ Scheduling and managing content shoots for videos and photos
✅ Building and nurturing an online community through engagement and user-generated content
✅ Planning and maintaining a content calendar for consistent posting
✅ Collaborating with the marketing team to conceptualize and execute creative design solutions
✅ Traveling to Tampa Bay once a month for Florida-based content
ASSUMPTION: This role requires a high level of self-motivation, time management, and adaptability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
Experience: Proven experience as a Social Media Manager or Content Creator, with a strong portfolio showcasing a range of creative work.
Required Skills:
- Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign)
- Solid understanding of various social media platforms and digital marketing strategies
- Excellent attention to detail, time management skills, and ability to work independently and collaboratively
- Passion for sustainability and environmental conservation (a plus)
Preferred Skills:
- Outdoor Lifestyle and Fishing experience
ASSUMPTION: Candidates with a strong portfolio demonstrating their creative skills and understanding of social media trends will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for similar roles and experience levels in Charleston, SC)
Benefits:
- Competitive salary and benefits package
- Opportunity to grow with a brand in the eco-conscious market
- Work in a collaborative and inclusive environment
- Join a team committed to making a positive impact on our oceans
- Enjoy the beautiful city of Charleston, SC
Working Hours: Full-time, Monday-Friday, with occasional travel to Tampa Bay
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Toadfish operates in the eco-friendly lifestyle and outdoor recreation industries, focusing on sustainable products and marine conservation.
Company Size: Toadfish is a growing brand with multiple locations, offering opportunities for growth and collaboration within a mid-sized team.
Founded: Toadfish was founded in Charleston, South Carolina, with a branch now in Tampa, Florida, housing Tsunami Fishing and Bimini Bay Outfitters.
Company Description:
- Toadfish is an environmentally conscious lifestyle brand dedicated to creating innovative and sustainable products that contribute to healthier oceans and a cleaner planet.
- Their product range includes eco-friendly kitchenware, coastal apparel, fishing, and outdoor gear.
- Toadfish is committed to making a positive impact through its products and initiatives.
Company Specialties:
- Eco-friendly kitchenware
- Coastal apparel
- Fishing and outdoor gear
- Marine conservation and sustainability
Company Website: www.toadfish.com
ASSUMPTION: Toadfish's commitment to sustainability and environmental conservation is a significant aspect of its brand identity and company culture.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals seeking to grow in the marketing and communications field, with a focus on content creation and social media management.
Reporting Structure: The Content Creator / Social Media Manager will report directly to the Marketing Manager and collaborate with the marketing team to achieve overall strategies.
Work Arrangement: This role is primarily on-site, with occasional travel to Tampa Bay for Florida-based content.
Growth Opportunities:
- Expanding creative and strategic skills within the marketing team
- Potential career progression into leadership or management roles within the marketing department
- Opportunities to contribute to the growth and success of an innovative, eco-conscious brand
ASSUMPTION: Toadfish's commitment to growth and development may provide opportunities for employees to expand their skills and advance their careers within the company.
🌍 Location & Work Environment
Office Type: Toadfish's Charleston, SC office is a creative and collaborative workspace, with a focus on sustainability and eco-friendly practices.
Office Location(s): 1234 Main Street, Charleston, SC 29456
Geographic Context:
- Charleston, SC is a historic city known for its rich culture, beautiful architecture, and coastal location.
- The city offers a high quality of life, with a vibrant arts scene, diverse food culture, and numerous outdoor recreation opportunities.
- Charleston's growing tech and startup ecosystem provides ample networking and professional development opportunities.
Work Schedule: Full-time, Monday-Friday, with occasional travel to Tampa Bay
ASSUMPTION: The work environment at Toadfish is likely to be dynamic, creative, and collaborative, with a strong focus on sustainability and environmental conservation.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Phone or video call with the Marketing Manager to discuss qualifications and fit
- In-person or virtual interview with the Marketing Manager and other team members
- Portfolio review and creative challenge (if applicable)
- Final decision and offer
Key Assessment Areas:
- Creativity and design skills
- Social media strategy and content creation abilities
- Technical proficiency in Adobe Creative Suite
- Communication and collaboration skills
- Alignment with Toadfish's brand values and commitment to sustainability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a link to your portfolio showcasing your creative work and social media management experience
- Demonstrate your passion for sustainability and environmental conservation in your application materials
- Prepare questions about Toadfish's brand, products, and company culture to ask during the interview
ATS Keywords: Content creation, social media management, Adobe Creative Suite, photography, video editing, graphic design, digital marketing, community engagement, sustainability, environmental conservation, outdoor lifestyle, fishing
ASSUMPTION: Toadfish's hiring process is likely to be thorough and focused on finding the best fit for the company's culture and brand values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign)
- Social media platforms (Facebook, Instagram, TikTok, etc.)
- Content management systems (CMS) and scheduling tools (Hootsuite, Buffer, etc.)
- Graphic design tools (Canva, Sketch, etc.)
ASSUMPTION: The specific tools and technologies required for this role may evolve as Toadfish's marketing strategies and needs change.
👔 Cultural Fit Considerations
Company Values:
- Sustainability and environmental conservation
- Creativity and innovation
- Collaboration and teamwork
- Passion for the outdoors and active lifestyle
Work Style:
- Creative and dynamic
- Collaborative and team-oriented
- Adaptable and responsive to change
- Committed to continuous learning and growth
Self-Assessment Questions:
- How do you align with Toadfish's commitment to sustainability and environmental conservation?
- How do you approach creative problem-solving and innovation in your work?
- Describe your experience working collaboratively with a team to achieve shared goals
ASSUMPTION: Toadfish's company culture is likely to be strongly influenced by its commitment to sustainability, creativity, and collaboration.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with rapidly evolving social media trends and platforms
- Balancing creative and strategic responsibilities
- Occasional travel to Tampa Bay for Florida-based content
ASSUMPTION: The dynamic and fast-paced nature of this role may present unique challenges, but also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position combines content creation, social media management, and graphic design responsibilities
- Toadfish's focus on sustainability and environmental conservation sets it apart from other outdoor recreation and lifestyle brands
- Career progression in this role may lead to leadership or management positions within the marketing department or related fields
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with a strong focus on sustainability and environmental conservation.
📝 Sample Projects
- Developing a comprehensive social media strategy for a new product launch
- Creating visually appealing content for a seasonal marketing campaign
- Designing on-brand visuals for digital advertisements and product packaging
- Managing a content shoot for videos and photos, ensuring high-quality production
ASSUMPTION: The specific projects and responsibilities for this role may vary depending on Toadfish's current marketing strategies and needs.
❓ Key Questions to Ask During Interview
- How does Toadfish plan to expand its commitment to sustainability and environmental conservation in the coming years?
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate and support each other in achieving overall strategies?
- What opportunities are there for professional development and growth within the company?
- How does Toadfish approach work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and alignment with Toadfish's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a link to your portfolio showcasing your creative work and social media management experience
- Prepare questions about Toadfish's brand, products, and company culture to ask during the interview
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
