Content Creator & Social Media Manager

📌 Core Information

🔹 Job Title: Content Creator & Social Media Manager

🔹 Company: Driven Properties

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Real Estate

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and growing the online presence of senior property consultants
• Creating engaging, high-quality short-form video content for multiple platforms
• Developing and implementing tailored social media strategies
• Collaborating with industry leaders and influencers in real estate
• Working in a creative, high-energy environment with opportunities for growth

ASSUMPTION: This role requires a high level of creativity, trend awareness, and strong communication skills in both Arabic and English. The ideal candidate will have a proven track record in creating viral or high-performing short-form content and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Manage and grow the online presence of 2 senior property consultants and 1 couple account in English, and 1 individual account in Arabic

✅ Create and implement tailored social media strategies for each account

✅ Produce an average of 60 unique short-form videos per month, tailored for platforms like Instagram Reels, TikTok, and YouTube Shorts

✅ Own the full content cycle: ideation, concept development, shooting, editing, publishing, and performance tracking

✅ Maintain a detailed content calendar and handle all posting, captioning, scheduling, and engagement

✅ Experiment with content formats to drive growth and reach

✅ Occasionally shoot and edit video tours for real estate listings

ASSUMPTION: This role requires a high level of organization, time management, and attention to detail. The ideal candidate will be comfortable working independently and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum 2 years in a creative agency or similar content/social media role

Required Skills:

• Fluency in Arabic and English (spoken and written)
• Proven experience creating viral or high-performing short-form content
• Strong shooting and editing skills (mobile or camera; vertical-first content)
• Proficiency in tools like CapCut, Adobe Premiere Pro, Final Cut Pro, or similar
• Highly creative, trend-aware, and up to date on social media algorithms
• Excellent time management and organization skills
• Valid UAE driving license and access to a car

Preferred Skills:

• Experience working with real estate or luxury brands
• Knowledge of the Dubai real estate market

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative skills and a proven track record of driving engagement and growth on social media platforms.

💰 Compensation & Benefits

Salary Range: ATS-optimized keywords: "competitive salary," "commission structure based on performance." The salary range for this role in Dubai typically falls between AED 15,000 - 25,000 per month, depending on experience and performance.

Benefits:

• Work in a collaborative, high-energy environment in Downtown Dubai
• Creative freedom to shape and grow digital brands from the ground up
• Opportunity to work closely with industry leaders and influencers in real estate

Working Hours: Full-time, with the possibility of flexible hours based on project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Dubai. The final salary offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate. Driven Properties is a leading property brokerage, investment, and consultancy company in Dubai, offering a full spectrum of innovative and customizable property solutions and wealth management services to clients in the UAE and abroad.

Company Size: Medium (501-1,000 employees). This size allows for a structured environment with opportunities for growth and collaboration.

Founded: 2012. Driven Properties has grown significantly since its inception, establishing itself as a multi-award-winning real estate agency in Dubai.

Company Description:

• Established in 2012, Driven Properties has grown into a leading property brokerage, investment, and consultancy company.
• Offers a full spectrum of innovative and customizable property solutions and wealth management services to clients in the UAE and abroad.
• Provides a reliable source of information on properties and market trends, with a dedicated team of real estate agents boasting a portfolio of commercial, residential, retail, and off-plan properties.

Company Specialties:

• Real Estate
• Brokerage
• Selling
• Leasing
• Property Management
• Buying
• Investment
• Commercial
• Holiday Homes
• Interior Design
• Renting
• Retail
• and Industrial

Company Website: https://www.drivenproperties.com/

ASSUMPTION: Driven Properties is a well-established and reputable real estate agency in Dubai, with a strong focus on luxury property and powerful personal branding.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of creative and strategic thinking, as well as strong technical skills in video production and social media management.

Reporting Structure: The Content Creator & Social Media Manager will report directly to the Marketing Manager or a similar role within the company's marketing department.

Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects. The role requires regular on-site presence to collaborate with the team and maintain a high-energy work environment.

Growth Opportunities:

• Potential career progression into a senior role within the marketing department
• Opportunities to work on high-profile projects and collaborate with industry leaders
• Possibility of expanding the role's responsibilities to include additional marketing channels or initiatives

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's digital presence and overall marketing strategy.

🌍 Location & Work Environment

Office Type: Modern, high-energy office located in Downtown Dubai, with a collaborative and creative work environment.

Office Location(s): Emaar Blvd, Emaar Square #3, Office 101 & 201, Dubai, Dubai, AE

Geographic Context:

• Dubai is a major global city and a hub for the real estate industry, with a thriving luxury property market.
• The office is located in the heart of Downtown Dubai, a bustling and vibrant district with easy access to public transportation and amenities.
• The United Arab Emirates offers a multicultural environment with a high standard of living and numerous opportunities for personal and professional growth.

Work Schedule: Full-time, with the possibility of flexible hours based on project demands. The role may require occasional work outside of regular business hours to accommodate client needs or project deadlines.

ASSUMPTION: The work environment at Driven Properties is fast-paced, dynamic, and collaborative, with a strong emphasis on creativity and innovation. The ideal candidate will thrive in this environment and be comfortable working in a team setting with regular client interaction.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager and/or team members to discuss the role's responsibilities, qualifications, and expectations
• Paid trial period to assess the candidate's skills and fit within the team
• Final decision and offer

Key Assessment Areas:

• Creativity and innovation in content creation
• Strategic thinking and understanding of social media algorithms
• Technical skills in video production and editing
• Communication skills in Arabic and English
• Time management and organization skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or examples of your previous work, showcasing your creativity and technical skills
• Prepare for the interview by researching the company and its competitors, and be ready to discuss your ideas for growing the digital presence of the senior property consultants
• Be prepared to complete a trial project or assignment during the interview process to demonstrate your skills and fit for the role

ATS Keywords: Content creation, social media management, video production, editing skills, bilingual communication, content strategy, time management, trend awareness, engagement, shooting skills, performance tracking, creative thinking, detail orientation, collaboration, storytelling, digital branding

ASSUMPTION: The interview process at Driven Properties is designed to assess the candidate's skills, experience, and cultural fit for the role. The company values creativity, innovation, and a strong work ethic, and seeks candidates who can thrive in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• CapCut, Adobe Premiere Pro, Final Cut Pro, or similar video editing software
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Microsoft Office Suite or similar productivity tools

ASSUMPTION: The ideal candidate will have experience with industry-standard video editing software and social media management platforms. Familiarity with project management tools and productivity suites is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Client-centric

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Client-focused and results-driven
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with Driven Properties' core values of integrity and excellence?
• How comfortable are you working in a fast-paced, dynamic environment with regular client interaction?
• How do you approach collaboration and teamwork, and can you provide an example of a successful team project you've worked on?

ASSUMPTION: The ideal candidate for this role will be highly creative, innovative, and adaptable, with a strong work ethic and a client-centric mindset. They will be comfortable working in a fast-paced, dynamic environment and thrive in a collaborative team setting.

⚠️ Potential Challenges

• Managing multiple social media accounts with distinct target audiences and content strategies
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing creative freedom with the need to maintain a consistent brand voice and aesthetic
• Occasional work outside of regular business hours to accommodate client needs or project deadlines

ASSUMPTION: The ideal candidate will be comfortable managing multiple projects simultaneously and working in a fast-paced environment. They will be able to balance creative freedom with the need to maintain a consistent brand voice and aesthetic, and be adaptable to the occasional need to work outside of regular business hours.

📈 Similar Roles Comparison

• This role is unique in its focus on managing the social media presence of senior property consultants within a real estate agency, requiring a strong understanding of both the real estate industry and social media trends
• Compared to similar roles in other industries, this position offers the opportunity to work closely with industry leaders and influencers in real estate, as well as the chance to shape and grow digital brands from the ground up
• Career progression in this role may include opportunities to expand the role's responsibilities to include additional marketing channels or initiatives, or to take on a more senior role within the marketing department

ASSUMPTION: This role offers a unique opportunity to work at the intersection of the real estate industry and social media, with the potential for significant growth and impact on the company's digital presence and overall marketing strategy.

📝 Sample Projects

• Developing and implementing a social media strategy for a new luxury real estate development, including creating engaging content and tracking performance metrics
• Collaborating with industry leaders and influencers in real estate to create sponsored content and grow the digital presence of the senior property consultants
• Managing the social media presence of a high-profile real estate event, including creating engaging content, tracking performance metrics, and facilitating client interactions

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and implement social media strategies, collaborate with industry leaders and influencers, and manage high-profile events with a focus on engagement and performance tracking.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to content creation and social media management, and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a successful social media campaign the company has implemented, and what role this position would play in its execution?
• How does the company measure the success of its social media efforts, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration with other departments or teams within the company, and how might this role contribute to cross-functional projects or initiatives?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the company's approach to content creation and social media management, as well as their ability to contribute to the company's overall marketing strategy and growth objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://www.drivenproperties.com/careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your previous work and achievements
• Prepare a portfolio or examples of your previous work, showcasing your creativity and technical skills in video production and editing
• Be prepared to complete a trial project or assignment during the interview process to demonstrate your skills and fit for the role
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.