Content Creator& Social Media Manager (m/w/d)

📌 Core Information

🔹 Job Title: Content Creator & Social Media Manager (m/w/d)

🔹 Company: New Soul

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: August 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing unique, brand-compliant content ideas for various platforms
• Managing the production of high-quality multimedia content
• Collaborating closely with the marketing team to integrate content into broader campaigns
• Managing social media strategies and influencer marketing efforts

ASSUMPTION: This role requires a strong balance of creativity and organizational skills, with a focus on delivering high-quality content that aligns with the company's brand and marketing goals.

📋 Key Responsibilities

✅ Developing unique, markenkonformer content ideas for various platforms

✅ Creating high-quality texts, visuals, and multimedia content (e.g., social media posts, reels, short videos, UGC, newsletters) in German and English

✅ Managing content production processes, including creative briefings, redaktionsplanung, and reporting

✅ Collaborating with external creator:innen for photo and video shootings

✅ Writing and editing texts with a keen eye for detail, ensuring correctness, grammar, style, and a consistent tone of voice

✅ Adapting content to different platforms and target groups to maximize engagement

✅ Working closely with the marketing team to embed content in overarching campaigns

✅ Developing and maintaining a social media redaktionsplan for timely content publication

✅ Analyzing content performance using tools like Google Analytics and Instagram Insights to optimize strategies

✅ Monitoring branchentrends, Wettbewerbsaktivitäten, and new social media platform functions to integrate relevant developments into the content strategy

✅ Planning, executing, and managing influencer marketing campaigns to boost brand awareness and support ongoing campaigns

✅ Identifying and building long-term relationships with relevant creator:innen and brand ambassadors

✅ Briefing, communicating, and tracking the performance of influencer campaigns

✅ Proactively identifying and integrating new influencer marketing opportunities that align with the company's target group and brand DNA

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience in marketing, communications, or a related field

Experience: 2-5 years of experience in content creation, social media management, or a related role

Required Skills:

• Fluent in German (native level) and English (fluent)
• Excellent writing and editing skills
• Strong organizational skills and ability to manage multiple projects
• Data analysis skills and ability to derive strategic decisions from insights
• Experience in video editing and creating short-form content (e.g., reels, TikToks)
• Strong aesthetic sense and understanding of brand communication

Preferred Skills:

• Experience with specific social media management tools (e.g., Hootsuite, Buffer)
• Knowledge of the wellness and fitness industry
• Experience with influencer marketing campaigns

ASSUMPTION: Candidates with experience in the wellness and fitness industry may have a competitive advantage, as they will have a better understanding of the target audience and relevant trends.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)

Benefits:

• Impact & Purpose: Be part of the mission to promote self-care and mindfulness in Europe and build the leading massage brand at the intersection of wellness and technology
• Development: Steep learning curve, dynamic founding team, and agile work environment with ample room for personal and professional growth
• Workplace: Modern, beautiful office in the heart of the Kollwitz-Kiez and regular team events
• Selfcare: Enjoy the best massage in town with a 50% discount in all New Soul Studios
• Compensation: Competitive salary package that reflects the candidate's contribution and impact at New Soul

ASSUMPTION: The salary range is based on industry standards for mid-level marketing and communications roles in Berlin. The benefits package is designed to attract and retain top talent by offering a combination of professional growth opportunities, work-life balance, and perks related to the company's core product.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services. New Soul is a medical wellness studio that offers massage treatments, revitalization, and therapy services. The company aims to empower individuals to embrace massage as an essential part of their well-being journey.

Company Size: 51-200 employees. As a mid-sized company, New Soul offers a dynamic work environment with ample opportunities for growth and collaboration.

Founded: 2024. New Soul was founded in 2024 with a mission to promote self-care and mindfulness in Europe and build the leading massage brand at the intersection of wellness and technology.

Company Description:

• New Soul is a medical wellness studio that specializes in massage treatments, revitalization, and therapy services
• The company aims to empower individuals to embrace massage as an essential part of their well-being journey
• New Soul offers a modern, beautiful office in the heart of the Kollwitz-Kiez and regular team events to foster a positive work environment

Company Specialties:

• Massage treatments
• Revitalization
• Therapy

Company Website: newsoul.de

ASSUMPTION: New Soul's focus on wellness and self-care creates a unique work environment that prioritizes employee well-being and personal growth.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in content creation, social media management, or a related field.

Reporting Structure: The Content Creator & Social Media Manager will report directly to the Marketing Manager and work closely with the marketing team to integrate content into broader campaigns.

Work Arrangement: On-site. This role requires working on-site at New Soul's office in Berlin.

Growth Opportunities:

• As a mid-sized company, New Soul offers ample opportunities for professional growth and career advancement
• The dynamic work environment encourages employees to take on new challenges and develop their skills
• New Soul's focus on innovation and technology creates opportunities for employees to stay up-to-date with the latest trends and tools in the industry

ASSUMPTION: Candidates who are proactive, adaptable, and eager to learn will have the best opportunities for growth and success at New Soul.

🌍 Location & Work Environment

Office Type: Modern, beautiful office in the heart of the Kollwitz-Kiez

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The Kollwitz-Kiez is a popular neighborhood known for its art, culture, and nightlife
• Berlin offers a high quality of life, with numerous parks, museums, and cultural attractions

Work Schedule: Full-time, with regular team events and opportunities for professional development

ASSUMPTION: New Soul's office location in the heart of the Kollwitz-Kiez offers employees easy access to public transportation, restaurants, and cultural attractions, creating a convenient and enjoyable work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit for the role
• On-site interview with the hiring manager and/or team members to assess skills and cultural fit
• Final interview or assessment to evaluate the candidate's suitability for the position

Key Assessment Areas:

• Creativity and content ideation skills
• Writing and editing abilities
• Organizational skills and project management experience
• Data analysis skills and strategic thinking
• Cultural fit and alignment with New Soul's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Include specific examples of your content creation and social media management experience
• Demonstrate your understanding of New Soul's mission and values, and explain how your skills and experience make you a strong fit for the role

ATS Keywords: Content creation, social media management, content ideation, writing, editing, project management, data analysis, wellness, fitness, marketing, communications

ASSUMPTION: New Soul's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for the role and the company.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Instagram Insights)

ASSUMPTION: Candidates with experience using relevant tools and technologies will have a competitive advantage in the application process.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: New Soul aims to empower individuals to embrace massage as an essential part of their well-being journey
• Innovation: The company focuses on innovation and technology to create unique and effective wellness experiences
• Collaboration: New Soul fosters a collaborative work environment that encourages teamwork and open communication

Work Style:

• Dynamic and agile: New Soul's work environment is fast-paced and encourages employees to take on new challenges and adapt to change
• Creative and innovative: The company values creativity and encourages employees to think outside the box and develop unique solutions
• Collaborative and team-oriented: New Soul fosters a culture of collaboration and open communication, with a focus on working together to achieve common goals

Self-Assessment Questions:

• Do you share New Soul's commitment to empowering individuals to embrace self-care and wellness?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you thrive in a collaborative work environment and enjoy working with others to achieve common goals?

ASSUMPTION: Candidates who align with New Soul's values and work style will be the best fit for the company's culture and work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management
• Working in a fast-paced, dynamic environment may require adaptability and the ability to pivot quickly
• Collaborating with external creator:innen and managing influencer marketing campaigns may require strong communication and project management skills
• Working in a mid-sized company may require a high degree of flexibility and the ability to take on new challenges as they arise

ASSUMPTION: Candidates who are proactive, adaptable, and able to manage multiple priorities will be best equipped to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content creation and social media management, with a lesser emphasis on more traditional marketing channels
• This role is well-suited to candidates with experience in content creation, social media management, or a related field, as well as a strong understanding of the wellness and fitness industry
• Career progression in this role may lead to opportunities in marketing management, content strategy, or influencer marketing

ASSUMPTION: Candidates with experience in similar roles or a strong understanding of the relevant industry will have a competitive advantage in the application process.

📝 Sample Projects

• Developing a social media campaign to promote a new wellness product or service
• Creating a series of blog posts or articles on wellness and self-care topics
• Managing an influencer marketing campaign to boost brand awareness and drive sales

ASSUMPTION: Candidates with experience working on relevant projects will have a competitive advantage in the application process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does New Soul support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does New Soul measure the success of its content and social media strategies?
• What are the most important qualities and skills for someone to succeed in this role?

ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates a candidate's interest in the role and their ability to contribute to New Soul's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare examples of your content creation and social media management experience to showcase during the interview process
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.