Content Creator (Tiktok & Instagram)

📌 Core Information

🔹 Job Title: Content Creator (Tiktok & Instagram)

🔹 Company: Axivate Horeca Group

🔹 Location: Vianen, Utrecht, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing social media channels for various hospitality businesses
• Creating engaging content for Tiktok and Instagram platforms
• Developing marketing strategies to improve online visibility and brand awareness
• Collaborating with a team to drive the growth and development of the company

ASSUMPTION: This role requires a strong understanding of social media platforms, marketing strategies, and a creative mindset to produce engaging content.

📋 Key Responsibilities

✅ Manage and grow social media presence across all channels for multiple hospitality businesses

✅ Create and plan content (including photography and videography) for Tiktok and Instagram platforms

✅ Develop and implement social media strategies to improve online visibility and brand awareness

✅ Collaborate with the team to ensure consistent branding and messaging across all platforms

✅ Monitor and analyze social media performance using relevant metrics and tools

ASSUMPTION: The role may require working flexible hours, including evenings and weekends, to capture content and engage with audiences during peak times.

🎯 Required Qualifications

Education: Relevant degree or diploma in Marketing, Communications, or a related field

Experience: 0-2 years of experience in social media management, content creation, or a related role

Required Skills:

• Fluency in Dutch (both spoken and written)
• Strong proficiency in social media platforms (Tiktok, Instagram, Facebook, etc.)
• Excellent communication and interpersonal skills
• Strong creative and strategic thinking
• Ability to work independently and in a team environment
• Proficient in using photography and videography equipment

Preferred Skills:

• Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, etc.)
• Knowledge of the hospitality industry
• Familiarity with Adobe Creative Suite or similar software

ASSUMPTION: Candidates with experience in hospitality or related industries may have an advantage in understanding the unique needs and challenges of the sector.

💰 Compensation & Benefits

Salary Range: €2,800 - €3,700 per month (based on experience level and industry standards for the Netherlands)

Benefits:

• Employee discount
• Training opportunities
• Pension plan
• Free padel at PEAKZ padel

Working Hours: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Netherlands. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality & Recruitment

Company Size: Small (11-50 employees)

Founded: 2015

Company Description:

• Axivate Horeca Group manages a diverse portfolio of hospitality businesses in the Randstad/Utrecht region
• Each business has its own identity, with a focus on unique locations, atmosphere, and guest experience
• The company values its employees and offers a supportive work environment with opportunities for growth and development

Company Specialties:

• Hospitality management
• Recruitment and HR services
• Staffing solutions

Company Website: http://www.thehospitalityrecruiters.com

ASSUMPTION: Axivate Horeca Group is a growing company that values its employees and offers opportunities for professional development within the hospitality industry.

📊 Role Analysis

Career Level: Entry-level to Junior

Reporting Structure: This role reports directly to the marketing team and collaborates with various departments within the company

Work Arrangement: On-site, with flexibility to work evenings and weekends as needed

Growth Opportunities:

• Potential to advance within the marketing department or explore other roles within the company
• Opportunities to gain experience in various aspects of hospitality management
• Training and development opportunities to enhance skills and knowledge

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in social media management, content creation, and marketing within the dynamic hospitality industry.

🌍 Location & Work Environment

Office Type: On-site, with the opportunity to work at various hospitality businesses within the company's portfolio

Office Location(s): Vianen, Utrecht, Netherlands

Geographic Context:

• The Randstad/Utrecht region is a bustling area with a diverse range of hospitality businesses
• The company's portfolio includes restaurants, cafes, bars, and event venues
• Vianen is a charming town with a rich history and a vibrant cultural scene

Work Schedule: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed

ASSUMPTION: The on-site work arrangement allows for better collaboration and integration with the team, while the flexibility to work at various locations offers a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit for the role
• In-person interview or task-based assessment to evaluate creative and strategic thinking
• Final interview with the hiring manager to discuss salary and benefits

Key Assessment Areas:

• Candidates' understanding of social media platforms and marketing strategies
• Candidates' creative and strategic thinking skills
• Candidates' ability to work independently and in a team environment
• Candidates' familiarity with photography and videography equipment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include examples of your social media management and content creation work, if available
• Demonstrate your understanding of the hospitality industry and the unique challenges it faces
• Show enthusiasm for the role and the company's mission

ATS Keywords: Social Media Management, Content Creation, Marketing Strategy, Tiktok, Instagram, Hospitality, Team Player, Flexibility, Proactivity, Communication

ASSUMPTION: The application process for this role may involve assessments or tasks designed to evaluate candidates' creative and strategic thinking skills, as well as their ability to work effectively in a team environment.

🛠️ Tools & Technologies

• Social media platforms: Tiktok, Instagram, Facebook, etc.
• Photography and videography equipment
• Social media analytics tools (e.g., Hootsuite, Sprout Social, etc.)
• Adobe Creative Suite or similar software (preferred)

ASSUMPTION: Candidates should be comfortable using social media platforms and photography/videography equipment, as well as familiarizing themselves with relevant analytics tools and software.

👔 Cultural Fit Considerations

Company Values:

• Passion for hospitality
• Collaboration and teamwork
• Innovation and creativity
• Customer focus

Work Style:

• Dynamic and fast-paced
• Collaborative and supportive
• Flexible and adaptable
• Results-driven

Self-Assessment Questions:

• Do you have a passion for hospitality and a strong understanding of the industry?
• Are you a team player who thrives in a collaborative environment?
• Are you innovative and creative, with a strong strategic mindset?
• Are you comfortable working in a fast-paced, dynamic environment with flexible hours?

ASSUMPTION: Candidates who align with Axivate Horeca Group's values and work style will be better equipped to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing multiple social media channels for various hospitality businesses
• Balancing creative and strategic thinking with the need to produce engaging content consistently
• Working flexible hours, including evenings and weekends, to capture content and engage with audiences
• Adapting to the unique needs and challenges of each hospitality business within the company's portfolio

ASSUMPTION: These challenges can be overcome through strong organizational skills, effective time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Creator position in other industries, but with a focus on the unique challenges and opportunities of the hospitality sector
• Compared to other marketing roles, this position requires a strong understanding of social media platforms and a creative mindset to produce engaging content
• Career progression may involve moving into a Marketing Manager or similar role within the company or exploring other opportunities within the hospitality industry

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar positions in other industries when evaluating their fit and potential career growth opportunities.

📝 Sample Projects

• Developing a social media strategy for a new restaurant launch, including content planning and execution
• Creating and implementing a Tiktok campaign to increase brand awareness and engagement for an existing hospitality business
• Managing and growing the social media presence for a diverse portfolio of hospitality businesses, with a focus on consistent branding and messaging

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that candidates may face in this role, as well as the opportunities for creativity and strategic thinking.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of managing social media for multiple hospitality businesses?
• How does the company measure the success of its social media efforts, and what metrics are most important?

ASSUMPTION: These questions can help candidates better understand the role, the company's priorities, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media management and content creation work, if available
• Demonstrate your understanding of the hospitality industry and the unique challenges it faces
• Show enthusiasm for the role and the company's mission
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.