Content Creator (Tiktok & Instagram)

📌 Core Information

🔹 Job Title: Content Creator (Tiktok & Instagram)

🔹 Company: Axivate Horeca Group

🔹 Location: Vianen, Utrecht, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing all social media channels for various projects within the Axivate Horeca Group
• Creating engaging content for Tiktok and Instagram platforms
• Developing marketing strategies to improve online visibility and brand awareness
• Collaborating with a team to drive the growth and development of the business
• Being a proactive team player with a passion for the hospitality industry

ASSUMPTION: This role requires a strong understanding of social media trends and a creative mindset to produce engaging content for diverse audiences.

📋 Key Responsibilities

✅ Manage and grow all social media channels for various projects within the Axivate Horeca Group

✅ Create and plan content for Tiktok and Instagram platforms, including photography and videography

✅ Develop and implement marketing strategies to improve online visibility and brand awareness

✅ Collaborate with the team to ensure consistent branding and messaging across all channels

✅ Monitor and analyze social media performance to optimize content and engagement

ASSUMPTION: This role may require occasional work during weekends or evenings to capture content at events or locations.

🎯 Required Qualifications

Education: Relevant degree or diploma in Marketing, Communications, or a related field (or equivalent experience)

Experience: 0-2 years of experience in social media management, content creation, or a related role

Required Skills:

• Excellent command of the Dutch language (both spoken and written)
• Strong creative and strategic thinking skills
• Proficient in using social media platforms (Tiktok, Instagram, Facebook, etc.)
• Basic photography and videography skills
• Ability to work independently and collaboratively in a team environment

Preferred Skills:

• Experience with social media analytics tools
• Knowledge of the hospitality industry
• Fluency in English

ASSUMPTION: Candidates with a background in photography, videography, or graphic design may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €2,000 - €2,500 per month (based on experience and industry standards for entry-level marketing roles in the Netherlands)

Benefits:

• Employee discount
• Training opportunities
• Pension plan
• Free padel at PEAKZ padel

Working Hours: Full-time (40 hours per week), with flexibility to work occasional weekends or evenings

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Netherlands. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality & Recruitment

Company Size: Small (11-50 employees)

Founded: 2015

Company Description:

• Axivate Horeca Group manages various hospitality businesses in the Randstad/Utrecht region
• Each business has its unique identity, focusing on location, atmosphere, and guest experience
• The company values its employees and offers a family-like work environment with many development opportunities

Company Specialties:

• Hospitality management
• Recruitment and staffing
• Marketing and branding

Company Website: http://www.thehospitalityrecruiters.com

ASSUMPTION: The company's focus on employee development and growth suggests a strong commitment to investing in its team members.

📊 Role Analysis

Career Level: Entry-level to Junior

Reporting Structure: This role reports directly to the marketing team or manager

Work Arrangement: On-site, with flexibility to work occasional weekends or evenings

Growth Opportunities:

• Expanding responsibilities based on performance and interest
• Cross-functional collaboration with other departments
• Training and development opportunities

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader hospitality industry.

🌍 Location & Work Environment

Office Type: On-site, with multiple locations across the Randstad/Utrecht region

Office Location(s): Vianen, Utrecht, Netherlands

Geographic Context:

• The Randstad/Utrecht region is a densely populated area with a diverse range of cultural and recreational opportunities
• The region is well-connected by public transportation and major highways
• Vianen is a small town with a historic center and a mix of urban and rural environments

Work Schedule: Full-time (40 hours per week), with flexibility to work occasional weekends or evenings

ASSUMPTION: The on-site work arrangement may require occasional travel between different locations within the Randstad/Utrecht region.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• In-person interview or presentation at the company's office
• Background check and reference check

Key Assessment Areas:

• Creativity and strategic thinking
• Social media and content creation skills
• Communication and teamwork abilities
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your portfolio or examples of your social media content creation
• Prepare questions about the company, the role, or the team to demonstrate your interest and engagement

ATS Keywords: Social media management, content creation, Tiktok, Instagram, marketing strategy, team player, hospitality industry, Dutch language

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager or team.

🛠️ Tools & Technologies

• Social media platforms: Tiktok, Instagram, Facebook, etc.
• Content creation tools: Canva, Adobe Creative Suite, etc.
• Social media analytics tools: Hootsuite, Sprout Social, etc.

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Passion for hospitality
• Teamwork and collaboration
• Continuous learning and development

Work Style:

• Creative and innovative
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• How do you stay up-to-date with the latest social media trends and best practices?
• Can you provide an example of a successful social media campaign you've created or contributed to?
• How do you approach working collaboratively with a team to achieve shared goals?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple social media channels and content creation tasks simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Occasional work during weekends or evenings to capture content at events or locations
• Adapting to the unique identities and branding requirements of each business within the Axivate Horeca Group

ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to the diverse needs of the business.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Creator position in the hospitality or marketing industries
• However, this role focuses specifically on Tiktok and Instagram platforms and may require more creative content production
• Career paths may include progression to a Marketing Manager or Specialist role within the hospitality industry

ASSUMPTION: Candidates with experience in similar roles or a strong portfolio demonstrating relevant skills may be well-suited to this position.

📝 Sample Projects

• Creating a Tiktok video series showcasing behind-the-scenes footage of the Axivate Horeca Group's various businesses
• Developing an Instagram campaign to promote a new restaurant opening within the group
• Designing and implementing a social media strategy to improve online visibility and brand awareness for an existing business

ASSUMPTION: Successful candidates will be able to provide examples of their work that demonstrate their creativity, strategic thinking, and ability to produce engaging content for social media platforms.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the Axivate Horeca Group?
• What are the most significant challenges facing the social media presence of the Axivate Horeca Group, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What is the team structure and dynamic within the marketing department?
• How does the company approach work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your social media content creation
• Prepare questions to ask during the interview to demonstrate your interest and engagement
• Follow up with the hiring manager or team within one week of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.