Content Creator (Tiktok & Instagram)

📌 Core Information

🔹 Job Title: Content Creator (Tiktok & Instagram)

🔹 Company: The Hospitality Recruiters

🔹 Location: Vianen, Utrecht, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing all social media channels for various projects within AHG
• Creating engaging content for Tiktok and Instagram platforms
• Developing marketing strategies to improve online visibility and brand awareness
• Collaborating with a team to drive the growth and development of the business

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and marketing strategies. The ideal candidate will be proactive, enthusiastic, and have a passion for the hospitality industry.

📋 Key Responsibilities

✅ Manage all social media channels for AHG projects

✅ Create engaging content for Tiktok and Instagram platforms

✅ Develop marketing strategies to improve online visibility and brand awareness

✅ Collaborate with the team to drive business growth and development

✅ Be present at various locations to create content

✅ Monitor and analyze social media performance

ASSUMPTION: The role may require flexibility in working hours, including weekends and evenings, to capture the best content and engage with audiences during peak times.

🎯 Required Qualifications

Education: Relevant degree or training in marketing, communications, or a related field

Experience: 0-2 years of experience in content creation, social media management, or a related role

Required Skills:

• Excellent Dutch language skills (both spoken and written)
• Strong knowledge of social media platforms, trends, and best practices
• Proficient in content creation tools (e.g., Canva, Adobe Suite, etc.)
• Excellent communication and teamwork skills
• Proactive, enthusiastic, and passionate about the hospitality industry

Preferred Skills:

• Experience with social media advertising
• Fluency in English

ASSUMPTION: While not explicitly stated, having a strong portfolio showcasing creative content and social media management skills would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €2,800 - €3,700 per month (based on experience level and industry standards for entry-level marketing roles in the Netherlands)

Benefits:

• Employee discount (20% off at AHG locations)
• Training opportunities
• Pension plan
• Free padel at PEAKZ padel

Working Hours: Full-time (40 hours per week), with flexibility in working hours to capture the best content and engage with audiences during peak times

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Netherlands. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality and staffing & recruiting

Company Size: Small (11-50 employees)

Founded: 2015

Company Description:

• Axivate Horeca Group (AHG) manages a diverse range of hospitality businesses in the Randstad/Utrecht region
• Each business within AHG has its own identity, with a focus on unique locations, atmosphere, and guest experience
• AHG employs over 700 team members who contribute to the success of the group

Company Specialties:

• Recruitment and HR services
• Hospitality management
• Collaborative hiring and recruitment technology

Company Website: http://www.thehospitalityrecruiters.com

ASSUMPTION: The Hospitality Recruiters is a recruitment agency specializing in the hospitality industry. They are hiring on behalf of Axivate Horeca Group for this content creator role.

📊 Role Analysis

Career Level: Entry-level to 2 years of experience

Reporting Structure: The Content Creator will report directly to the marketing team or the hiring manager at AHG

Work Arrangement: On-site, with flexibility in working hours to capture the best content and engage with audiences during peak times

Growth Opportunities:

• Developing skills in content creation, marketing, and social media management
• Potential career progression within AHG or The Hospitality Recruiters

ASSUMPTION: This role offers an excellent opportunity for entry-level candidates to gain experience in content creation and social media management within the hospitality industry.

🌍 Location & Work Environment

Office Type: Multiple on-site locations across the Randstad/Utrecht region

Office Location(s): Vianen, Utrecht, Netherlands

Geographic Context:

• The Randstad/Utrecht region is a densely populated area in the Netherlands, with a thriving hospitality industry
• The region offers a diverse range of cultural, recreational, and culinary experiences
• Vianen is a small town near Utrecht, with easy access to major cities and attractions

Work Schedule: Full-time (40 hours per week), with flexibility in working hours to capture the best content and engage with audiences during peak times

ASSUMPTION: The role may require travel to various AHG locations to create content and engage with audiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager or marketing team
• Background check and reference verification

Key Assessment Areas:

• Creativity and content creation skills
• Social media management and strategy
• Communication and teamwork skills
• Passion for the hospitality industry

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on content creation and social media management
• Include a portfolio showcasing your creative content and social media management skills
• Tailor your cover letter to demonstrate your enthusiasm for the role and the hospitality industry
• Prepare examples of marketing strategies and content ideas for AHG's social media channels

ATS Keywords: Content creation, social media management, marketing strategy, Tiktok, Instagram, hospitality industry, teamwork, creativity

ASSUMPTION: The application process may vary depending on the specific needs of AHG and The Hospitality Recruiters.

🛠️ Tools & Technologies

• Social media platforms: Tiktok, Instagram, Facebook, etc.
• Content creation tools: Canva, Adobe Suite, etc.
• Social media management tools: Hootsuite, Buffer, etc.
• Analytics tools: Google Analytics, Sprout Social, etc.

ASSUMPTION: The specific tools and technologies required for this role may vary depending on AHG's preferences and the candidate's skills.

👔 Cultural Fit Considerations

Company Values:

• Passion for the hospitality industry
• Collaboration and teamwork
• Creativity and innovation

Work Style:

• Flexible and adaptable
• Proactive and enthusiastic
• Creative and innovative

Self-Assessment Questions:

• How do you stay up-to-date with the latest social media trends and best practices?
• Can you provide an example of a successful social media campaign you've created or managed?
• How do you approach creating engaging content for different platforms and audiences?

ASSUMPTION: Candidates should demonstrate a strong cultural fit with AHG's values and work style to be successful in this role.

⚠️ Potential Challenges

• Managing multiple social media channels and content creation projects simultaneously
• Adapting to the unique identities and requirements of each AHG business
• Working flexible hours, including weekends and evenings
• Keeping up with the fast-paced and ever-changing social media landscape

ASSUMPTION: The ideal candidate will be organized, adaptable, and able to manage multiple projects and priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Creator position within the hospitality industry
• However, this role focuses specifically on Tiktok and Instagram platforms and requires a strong understanding of content creation and marketing strategies
• Career progression may include roles such as Marketing Manager, Digital Marketing Specialist, or Hospitality Marketing Coordinator

ASSUMPTION: This role offers a unique opportunity to gain experience in content creation and social media management within the hospitality industry, with potential for career growth and development.

📝 Sample Projects

• Creating a Tiktok campaign to promote a new menu item at an AHG restaurant
• Developing an Instagram strategy to increase brand awareness and engagement for an AHG hotel
• Managing social media channels for an AHG event, including live posting and audience engagement

ASSUMPTION: The specific projects and responsibilities for this role may vary depending on AHG's needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for AHG?
• What opportunities are there for professional development and growth within AHG?
• How does AHG support work-life balance for its employees?
• What is the team structure and dynamic like within AHG?

ASSUMPTION: Candidates should ask thoughtful and relevant questions to demonstrate their interest in the role and AHG's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills in content creation and social media management
• Include a portfolio showcasing your creative content and social media management skills
• Prepare examples of marketing strategies and content ideas for AHG's social media channels
• Follow up with The Hospitality Recruiters one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.