📌 Core Information
🔹 Job Title: Content & CRM Marketer (French speaking)
🔹 Company: Basic-Fit
🔹 Location: Hoofddorp, Noord-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in the office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for CRM campaigns in French and English
- Developing innovative retention strategies to keep members engaged
- Collaborating with international teams to enhance CRM campaigns using AI and automation
- Working on exciting projects such as automated member journeys and loyalty campaigns
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving member engagement and retention through effective CRM strategies.
📋 Key Responsibilities
✅ Create engaging emails, blogs, and app messages that inspire and activate members
✅ Collaborate with international teams and stakeholders to improve CRM strategy
✅ Drive innovation and improvement by leveraging AI and automation within CRM campaigns
✅ Enhance retention strategy by developing and testing creative solutions
✅ Work on projects such as automated member journeys, loyalty campaigns, and personalized communication via Salesforce Marketing Cloud
ASSUMPTION: This role involves a mix of creative content development and strategic planning, with a focus on using data and automation to improve CRM campaigns and member engagement.
🎯 Required Qualifications
Education: Bachelor's or master's degree in Media, Communication, or Marketing
Experience: 2-5 years of experience in CRM marketing or a related field
Required Skills:
- Excellent writing skills in French and English (Dutch is a plus)
- Experience with CRM systems, preferably Salesforce Marketing Cloud
- Interest in AI and automation within CRM
- Strong project management skills and analytical mindset
- Proactive, positive, and results-driven attitude
Preferred Skills:
- Experience with GoodHabitz and LinkedIn Learning
- Familiarity with fitness industry trends
ASSUMPTION: While not explicitly stated, experience with fitness industry trends may be beneficial for understanding member motivations and preferences.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a mid-level marketing role in the Netherlands)
Benefits:
- Unlimited access to GoodHabitz and LinkedIn Learning
- Travel allowance
- Bike plan
- Health insurance discounts
- Remote work allowance
- Pension plan (52% contribution by Basic-Fit)
- Access to gym at HQ
Working Hours: 40 hours per week, with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the Netherlands. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 5,001-10,000 employees
Founded: 2013
Company Description:
- Basic-Fit is Europe's largest low-cost, high-value fitness chain, with over 4 million members across 1,500+ clubs
- The company focuses on making fitness accessible to everyone, with a simple membership model that provides an affordable and accessible fitness experience
- Basic-Fit operates a transparent and innovative work environment, with a strong focus on employee development and growth
Company Specialties:
- Fitness services
- Member engagement and retention
- CRM marketing
- AI and automation
Company Website: corporate.basic-fit.com
ASSUMPTION: Basic-Fit's focus on accessibility and affordability sets it apart from other fitness chains, with a strong emphasis on providing value to members.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports to the Marketing Manager and works closely with international teams and stakeholders
Work Arrangement: Hybrid work arrangement with 3 days in the office and 2 days remote
Growth Opportunities:
- Professional development through access to GoodHabitz and LinkedIn Learning
- Career growth opportunities within the company as it continues to expand
- Potential to take on more responsibility and leadership roles as the company grows
ASSUMPTION: This role offers significant growth opportunities, both in terms of professional development and career advancement, as the company continues to expand and improve its services.
🌍 Location & Work Environment
Office Type: Modern, international, and down-to-earth office environment
Office Location(s): Hoofddorp, Noord-Holland, Netherlands
Geographic Context:
- Hoofddorp is located just outside of Amsterdam, with easy access to public transportation and major highways
- The area offers a mix of urban and suburban living, with plenty of green spaces and recreational activities
- Hoofddorp is home to a diverse and multicultural population, with a strong sense of community
Work Schedule: Flexible work schedule with the option to work remotely 2 days per week
ASSUMPTION: The location of the office in Hoofddorp provides easy access to both urban and suburban amenities, with a strong sense of community and diversity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Creativity and storytelling skills
- Analytical and strategic thinking
- Project management skills
- Fluency in French and English
- Alignment with Basic-Fit's values and company culture
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on CRM marketing and content creation
- Tailor your cover letter to demonstrate your understanding of Basic-Fit's mission and values
- Prepare examples of your work that showcase your creativity and strategic thinking
ATS Keywords: CRM marketing, content creation, member engagement, retention strategies, AI automation, project management, French language skills, English language skills
ASSUMPTION: The interview process for this role is likely to focus on assessing the candidate's creativity, analytical skills, and cultural fit with Basic-Fit's values and company culture.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- GoodHabitz
- LinkedIn Learning
- Microsoft Office Suite
ASSUMPTION: While not explicitly stated, familiarity with these tools and technologies may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Be: Be yourself, be authentic, and be proud of who you are
- Accessible: Make fitness accessible to everyone, everywhere
- Smart: Be smart, innovative, and always looking for ways to improve
- Inclusive: Embrace diversity and create an inclusive environment where everyone feels welcome
- Committed: Be committed to our members, our team, and our mission
Work Style:
- Collaborative: Work closely with international teams and stakeholders to achieve goals
- Dynamic: Thrive in a fast-paced and ever-changing environment
- Results-driven: Focus on delivering results and achieving success
Self-Assessment Questions:
- Do you embrace Basic-Fit's values and company culture?
- Are you comfortable working in a dynamic and collaborative environment?
- Do you have a proven track record of delivering results and achieving success?
ASSUMPTION: Basic-Fit's company culture is characterized by its values of being accessible, smart, inclusive, and committed, with a strong focus on collaboration and results-driven work.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating with international teams and stakeholders across different time zones
- Keeping up with industry trends and best practices in CRM marketing and content creation
- Balancing creative and analytical skills to drive member engagement and retention
ASSUMPTION: These challenges are inherent to the role and require strong project management skills, adaptability, and a results-driven attitude.
📈 Similar Roles Comparison
- This role is similar to a CRM Marketing Specialist or Content Marketing Manager, but with a focus on the fitness industry and member engagement
- Unlike other marketing roles, this position requires a strong balance of creativity and analytical skills, with a focus on using data and automation to improve CRM campaigns and member engagement
- Career progression in this role may lead to a Marketing Manager or Marketing Director position within the company
ASSUMPTION: This role is unique in its focus on the fitness industry and member engagement, requiring a strong balance of creativity and analytical skills to drive results.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive members
- Creating a series of blog posts and social media content to promote a new fitness challenge
- Designing and implementing a loyalty program to reward and retain high-value members
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams and departments within the company?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Basic-Fit support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in CRM marketing and content creation
- Write a cover letter that demonstrates your understanding of Basic-Fit's mission and values
- Prepare examples of your work that showcase your creativity and strategic thinking
- Follow up with Kerensa at kerensa.vanderlans@basic-fit.com one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
