📌 Core Information
🔹 Job Title: Content Design Lead
🔹 Company: Finnair
🔹 Location: Vantaa, Uusimaa, Finland
🔹 Job Type: Full-time, Hybrid
🔹 Category: Digital Content Management
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site (Finnair HQ near Helsinki Airport or Tartu, Estonia)
🚀 Job Overview
Key aspects of this role include:
- Leading the content design team and its development at Finnair
- Acting as a supervisor for content designers and external consultants
- Collaborating with various departments to prioritize requests and manage content design effectively
- Designing user-friendly, engaging, and strategic content with UX designers, developers, and other roles
- Representing content design in digital channels' development and prioritization
ASSUMPTION: This role requires a strong understanding of agile methods, working with digital development teams, and developers to ensure user interfaces follow content design guidelines and principles.
📋 Key Responsibilities
✅ Lead the entity of content design and its development at Finnair
✅ Act as a supervisor for Content Designers, Senior Content Designers, and Lead Content Designers in two countries
✅ Act as a supervisor for external consultants in Content Design
✅ Reach towards the targets of Brand and Customer Experience Design unit and Customer unit
✅ Prioritize requests, plan allocation, and communicate with stakeholders across departments related to content design
✅ Participate actively in Digital Content Team management
✅ Train and mentor people on content design
✅ Design user-friendly, engaging, and strategic content and concepts with UX designers, developers, and other roles
✅ Represent content design in digital channels' development and prioritization, and in various other forums, together with Lead Content Designers
✅ Collaborate with various leaders in UX design, development, product management, customer experience, brand, digital sales, and analytics
✅ Budget and handle the purchase orders for consultants in Content Design, together with Head of Content
ASSUMPTION: This role involves hands-on content designing and UX writing, terminology management, and localization management.
🎯 Required Qualifications
Education: Master’s Degree or equivalent from a relevant field (e.g., UX, design, marketing, communications, linguistics, or journalism)
Experience: 6-8 years' experience in content design and UX copywriting across various digital touchpoints
Required Skills:
- Strong experience in working with digital services development, digital marketing, or e-commerce
- Knowledge of search engine optimization (SEO) and using web analytics tools
- Experience in people leadership and supervisory roles
- Excellent self-leadership skills
- Excellent writing and verbal skills in English, Finnish is a plus
Preferred Skills:
- Experience in AI in content design
ASSUMPTION: Candidates should have a strong background in digital touchpoints, comms, marketing on content, and experience in working with content management and content design systems.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Leisure Travel Benefit
- Sickness Fund Insurance
- Epassi Sport Benefit
- Wellbeing Benefit
- Commuting Benefit
- Gym Access
- Hobby Clubs Activities
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Content Design Lead role in Finland. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Airlines and Aviation. Finnair is one of the world’s oldest operating airlines, founded in 1923, and specialized in connecting Europe, North America, and Asia via its transfer-friendly Helsinki hub.
Company Size: 5,001-10,000 employees. Finnair is a large organization with a diverse workforce, offering ample opportunities for growth and collaboration.
Founded: 1923. Finnair has a rich history and extensive experience in the aviation industry.
Company Description:
- Finnair is committed to creating a safe work environment where all people can thrive and succeed, cherishing diversity and employing people with different backgrounds and experiences.
- The company is dedicated to sustainability and has a long-term target of carbon neutrality.
- Finnair offers a wide range of leisure travel benefits, sickness fund insurance, sport, wellbeing, and commuting benefits, as well as gym access and hobby clubs activities.
Company Specialties:
- Airline operations and management
- Customer experience and service
- Digital transformation and innovation
- Sustainability and environmental responsibility
Company Website: http://www.finnair.com
ASSUMPTION: Finnair is a well-established company with a strong brand and a commitment to sustainability and employee well-being.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for career growth and development within the content design and digital content management fields.
Reporting Structure: The Content Design Lead reports to the Head of Content and supervises Content Designers, Senior Content Designers, and Lead Content Designers in two countries.
Work Arrangement: Hybrid. The role is based in Finnair HQ near Helsinki Airport or Tartu, Estonia, with a flexible work arrangement that combines on-site and remote work.
Growth Opportunities:
- Progression to a senior or management role within the content design or digital content management fields
- Expanding expertise in content strategy, SEO, and content management systems
- Developing leadership and mentoring skills through supervising and guiding team members
ASSUMPTION: This role offers opportunities for professional growth and development within Finnair's digital content management core team.
🌍 Location & Work Environment
Office Type: Hybrid. The role is based in Finnair HQ near Helsinki Airport or Tartu, Estonia, with a flexible work arrangement that combines on-site and remote work.
Office Location(s): Finnair HQ near Helsinki Airport, Vantaa, Uusimaa, Finland; Tartu, Estonia
Geographic Context:
- Vantaa, Uusimaa, Finland: A vibrant and growing region near Helsinki, offering a mix of urban and suburban living, with easy access to nature and outdoor activities
- Tartu, Estonia: A historic city known for its universities, cultural scene, and affordable cost of living
Work Schedule: The role follows a standard workweek of 40 hours, with flexibility for hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Head of Content, Anna Suntio
- In-depth interviews with relevant stakeholders
- Final round interviews with senior leadership
Key Assessment Areas:
- Content design skills and experience
- Leadership and supervisory abilities
- Communication and collaboration skills
- Alignment with Finnair's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content design experience and skills
- Prepare examples of your content design work and be ready to discuss your approach to user-centered design and content strategy
- Research Finnair's brand, values, and culture to demonstrate your fit for the role and organization
ATS Keywords: Content Design, UX Writing, Digital Marketing, SEO, Content Management, People Leadership, Agile Methods, Digital Development, Terminology Management, Localisation Management, Communication, Collaboration, Training, Mentoring, User Interface Design, Brand Adaptation
ASSUMPTION: Finnair uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager, Contentful, Sanity)
- UX design and prototyping tools (e.g., Sketch, Figma, Adobe XD)
- Collaboration and project management tools (e.g., Jira, Confluence, Asana)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and teams the Content Design Lead works with.
👔 Cultural Fit Considerations
Company Values:
- Commitment to care: Finnair prioritizes the safety and well-being of its employees and customers
- Working Together: Finnair fosters a collaborative and inclusive work environment
- Simplicity: Finnair strives for simplicity and efficiency in its operations and processes
- Courage: Finnair encourages innovation, creativity, and taking calculated risks
Work Style:
- Agile and iterative approach to content design and development
- Cross-functional collaboration and stakeholder management
- Focus on user-centered design and customer experience
- Continuous learning and professional development
Self-Assessment Questions:
- How do you align with Finnair's commitment to care and safety in your content design work?
- How do you approach collaboration and stakeholder management in a cross-functional team environment?
- How do you ensure your content design work is user-centered and focused on enhancing the customer experience?
ASSUMPTION: Finnair values diversity and inclusion, and candidates from all backgrounds are encouraged to apply. The ideal candidate will demonstrate a strong fit with Finnair's values and work style.
⚠️ Potential Challenges
- Managing a team spread across two countries, requiring strong communication and leadership skills
- Balancing hands-on content design work with supervisory and strategic responsibilities
- Navigating a large organization with diverse stakeholders and competing priorities
- Adapting to a hybrid work environment and managing remote team members
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and time management skills, as well as a strategic approach to prioritizing and delegating tasks.
📈 Similar Roles Comparison
- Content Design Lead vs. Senior Content Designer: The Lead role involves supervisory responsibilities, strategic planning, and cross-functional collaboration, while the Senior role focuses more on hands-on content design and UX writing
- Industry-specific context: Finnair's Content Design Lead role is unique in its focus on airline and travel industry content, requiring an understanding of the specific challenges and opportunities in this sector
- Career path comparison: The Content Design Lead role offers opportunities for career progression into senior or management roles within content design or digital content management
ASSUMPTION: While the Content Design Lead role shares similarities with other content design roles, its unique focus on the airline and travel industry sets it apart and offers distinct career growth opportunities.
📝 Sample Projects
- Redesigning the user interface and content for Finnair's mobile app, improving usability and enhancing the customer experience
- Developing a comprehensive content strategy for Finnair's digital channels, optimizing for SEO and accessibility
- Collaborating with UX designers and developers to create engaging and informative in-flight entertainment content
ASSUMPTION: These sample projects illustrate the range of content design work the Content Design Lead may be involved in, from strategic planning and user-centered design to hands-on content creation and optimization.
❓ Key Questions to Ask During Interview
- How does Finnair support the professional development and growth of its content design team members?
- What are the key priorities for the Content Design Lead role in the first 90 days?
- How does Finnair measure the success and impact of its content design efforts?
- What are the most rewarding aspects of working as a Content Design Lead at Finnair?
- How does Finnair foster a culture of innovation and continuous improvement within its content design team?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Finnair's content design team and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content design experience and skills
- Prepare examples of your content design work and be ready to discuss your approach to user-centered design and content strategy
- Research Finnair's brand, values, and culture to demonstrate your fit for the role and organization
- Follow up with Anna Suntio (Head of Content) by phone +358 40 7473250 on Thursday, 22 May between 16-17 or Tuesday, 27 May between 16-17 to ask any questions about the role or application process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
