📌 Core Information
🔹 Job Title: Content Design Lead - Commercial
🔹 Company: Flo Health
🔹 Location: London
🔹 Job Type: Full-time, Hybrid
🔹 Category: Technology, Information and Internet
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the creation of human-centred experiences that promote Flo Premium
- Guiding the team in effective design strategies and processes
- Helping define product visions and roadmaps
- Collaborating cross-functionally to drive business results
ASSUMPTION: This role requires a balance of strategic thinking and hands-on delivery, with a focus on driving commercial outcomes through effective content design.
📋 Key Responsibilities
✅ Lead the creation of UX content that encourages users to convert to Flo Premium by showcasing product value
✅ Identify opportunities for Content Design to create new value for the business and secure resources to act
✅ Guide Content Designers in making design decisions based on business goals
✅ Oversee wire-framing strategies and prototyping workflows to ensure quality
✅ Advocate for Content Design at all levels, from team to C-level
✅ Co-design with Product Designers and direct other Content Designers in co-design sessions
✅ Define and lead team initiatives to inspire great work
✅ Evolve concepts to the relevant level of fidelity, from prototypes to final mock-ups
✅ Provide feedback and guidance on design work
✅ Initiate team activities to develop future product visions, including ideation
✅ Engage in research sessions and act on insights to further develop products
✅ Carry out heuristic analysis and optimize current designs through hypothesis-based AB testing
✅ Hire, train, and manage a team of specialized, commercially-driven Content Designers
ASSUMPTION: This role involves a mix of strategic planning, hands-on design, team management, and cross-functional collaboration to drive commercial success through effective content design.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Design, Communications, or a related discipline)
Experience: 5-10 years of experience in content design, with a focus on driving growth and commercial outcomes
Required Skills:
- Proven experience designing content that promotes growth at scale
- Strong experience in people management and coaching junior to senior content designers
- Strong experience creating and optimizing content delivery processes
- Experience working in a commercial environment, influencing revenue, and leading teams to do the same
- Excellent leadership and communication skills
- Strong product thinking and human-centred design approach
- Hands-on approach with proficiency in Figma and common design tools
- Experience with mobile apps
Preferred Skills:
- Experience with AI and machine learning in content design
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in content design, with a proven track record of driving commercial outcomes through effective UX content. Experience in people management and coaching is essential for this role.
💰 Compensation & Benefits
Salary Range: £75,000 - £85,000 GBP per year (Based on experience and market rates for similar roles in London)
Benefits:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends and family, plus more health, pension, and wellbeing perks
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is based on market research for similar roles in London. Benefits are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet, with a focus on FemTech and health applications
Company Size: 501-1,000 employees, providing a large, growing organization with ample opportunities for career progression
Founded: 2015, with a decade of experience building and accelerating in the health tech space
Company Description:
- Flo is the world’s leading period and ovulation tracker, empowering over 420 million women globally to take control of their health
- With 75 million monthly active users, including 25% of US women, Flo has become a trusted partner in women's health
- Flo addresses critical challenges in women’s health by expanding access, improving health literacy, and advancing women's health research
Company Specialties:
- Mobile application development
- Period tracking and ovulation prediction
- Fertility and pregnancy support
- Health data privacy and security
- Artificial intelligence and machine learning in health tech
Company Website: flo.health
ASSUMPTION: Flo Health is a well-established company in the FemTech industry, with a strong focus on innovation, investment, and improving women's health globally.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Head of Commercial Content Design
Reporting Structure: This role will manage a team of specialized, commercially-driven Content Designers
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to grow into a more senior role within the Content Design team or expand into other areas of the business
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to develop leadership and management skills through team mentoring and coaching
ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and impact on the business.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): London, WC1N 3AX, GB
Geographic Context:
- London is a major global city with a vibrant tech industry and a large talent pool
- The office is located in a central, well-connected area with easy access to public transportation
- The city offers a wide range of cultural, social, and recreational opportunities
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual design challenge and presentation
- Final round interviews with key stakeholders
Key Assessment Areas:
- Portfolio and case study presentation
- Design challenge or test
- Behavioral and situational interview questions
- Cultural fit and values alignment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your content design work, with a focus on commercial projects and outcomes
- Be ready to discuss your design process, decision-making, and collaboration skills in detail
ATS Keywords: Content Design, Commercial, Growth, Leadership, Management, Figma, Mobile Apps, User Experience, UX Content, Product Thinking, Human-Centred Design
ASSUMPTION: The interview process will focus on assessing your design skills, commercial acumen, and cultural fit within the Flo Health team.
🛠️ Tools & Technologies
- Figma
- Sketch or Adobe XD
- InVision or Adobe XD for prototyping
- Google Suite (Docs, Sheets, Slides)
- Slack
- Zoom
ASSUMPTION: These tools are commonly used in content design roles and will be essential for this position.
👔 Cultural Fit Considerations
Company Values:
- Mission-led and product-driven
- Move fast, stay focused, and take ownership
- Debate is encouraged, decisions are shared
- Craft, ship with purpose, and always raise the bar
Work Style:
- Collaborative and cross-functional
- Data-informed and user-centric
- Focused on driving business results
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable making data-driven decisions and advocating for your design choices?
- Do you have a proven track record of driving commercial outcomes through effective content design?
ASSUMPTION: Candidates should assess their fit with the company values and work style, ensuring they can thrive in the dynamic, data-driven, and collaborative environment at Flo Health.
⚠️ Potential Challenges
- Managing a team of specialized, commercially-driven Content Designers
- Balancing strategic planning and hands-on design work
- Driving commercial outcomes in a fast-paced, competitive market
- Adapting to a hybrid work arrangement and managing remote team members
ASSUMPTION: These challenges require strong leadership, communication, and time management skills, as well as the ability to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on commercial content design and team leadership within the FemTech industry
- Compared to other content design roles, this position requires a stronger commercial acumen and leadership skills
- Career progression opportunities may be more limited in smaller organizations or startups
ASSUMPTION: This role offers a unique blend of commercial focus, team leadership, and industry-specific context within the FemTech space.
📝 Sample Projects
- Redesigning the onboarding experience to increase user engagement and conversions to Flo Premium
- Creating a new feature to promote Flo Premium's unique value proposition and drive user upgrades
- Optimizing the user interface and user experience to improve user satisfaction and retention
ASSUMPTION: These sample projects demonstrate the commercial focus and user-centric approach required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Content Design team currently, and how can this role address them?
- How does the team collaborate with other departments, such as Product Design and Commercial Product Management?
- What opportunities are there for professional growth and development within the Content Design team?
- How does Flo Health support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture, ensuring a good fit for your career goals and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your content design work, with a focus on commercial projects and outcomes
- Be ready to discuss your design process, decision-making, and collaboration skills in detail during the interview
- Follow up with the hiring manager one week after your final interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
