🔹 Job Title: Content Design Lead
🔹 Company: Finnair
🔹 Location: Vantaa, Uusimaa, Finland
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Digital Content Management
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site (Finnair HQ near Helsinki Airport or Tartu, Estonia)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of agile methods, working with digital development teams, and developers. The ideal candidate will have experience in digital services development, digital marketing, or e-commerce.
✅ Lead the entity of content design and its development at Finnair
✅ Act as a supervisor for Content Designers, Senior Content Designers, and Lead Content Designers in two countries, aligned with Finnair’s Leadership Principles and Finnair Manager’s duties
✅ Act as a supervisor for external consultants in Content Design
✅ Reach towards the targets of Brand and Customer Experience Design unit and Customer unit
✅ Prioritize requests, plan allocation, and communicate with stakeholders across departments related to content design
✅ Participate actively in Digital Content Team management in total
✅ Train and mentor people on content design
✅ Design user-friendly, engaging, and strategic content and concepts with UX designers, developers, and other roles
✅ Collaborate with various leaders in UX design, development, product management, customer experience, brand, digital sales, and analytics
✅ Budget and handle the purchase orders for consultants in Content Design, together with Head of Content
ASSUMPTION: The role involves hands-on content designing and UX writing, terminology management, and localisation management. The Content Design Lead will also participate actively in the planning and execution of content strategies, SEO strategy, and content management system development.
Education: Master’s Degree or equivalent from a relevant field (e.g., UX, design, marketing, communications, linguistics, or journalism)
Experience: 6-8 years in content design and UX copywriting across various digital touchpoints, with a minimum of 5 years in digital touchpoints, comms, marketing on content, and experience in working with digital services development, digital marketing, or e-commerce
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in content design and UX copywriting, with experience in leading teams and collaborating with various departments. They should also have excellent communication and leadership skills.
Salary Range: €60,000 - €80,000 per year (based on experience level and industry standards for content design leads in Finland)
Benefits:
Working Hours: Full-time, with a flexible work arrangement that allows for remote work and on-site work at Finnair HQ near Helsinki Airport or Tartu, Estonia
ASSUMPTION: The salary range is an estimate based on industry standards for content design leads in Finland. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Airlines and Aviation
Company Size: 5,001-10,000 employees
Founded: 1923
Company Description:
Company Specialties:
Company Website: www.finnair.com
ASSUMPTION: Finnair is a well-established airline with a strong focus on customer experience and brand management. The company values diversity and inclusion, creating a safe work environment for all employees.
Career Level: Mid-Senior level
Reporting Structure: Reports to the Head of Content
Work Arrangement: Hybrid (Finnair HQ near Helsinki Airport or Tartu, Estonia)
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in content design and leadership.
Office Type: Hybrid (Finnair HQ near Helsinki Airport or Tartu, Estonia)
Office Location(s): Vantaa, Uusimaa, Finland; Tartu, Estonia
Geographic Context:
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the opportunity to work from home or on-site at Finnair HQ near Helsinki Airport or Tartu, Estonia.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Content Design, UX Writing, Digital Marketing, SEO, Content Management, People Leadership, Agile Methods, Terminology Management, Localisation Management, Digital Services Development, Web Analytics, Training, Mentoring, Collaboration, Communication, Self-Leadership
ASSUMPTION: The application process for this role may include multiple interviews and assessments to ensure the best fit for both the candidate and the company.
ASSUMPTION: The ideal candidate will have experience with relevant content management systems, UX design tools, SEO tools, and web analytics tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Finnair values a strong work-life balance, with a focus on employee well-being and personal growth. The ideal candidate will be a good cultural fit, with a strong commitment to the company's values and mission.
ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic and fast-paced environment.
ASSUMPTION: This role is unique in its focus on both leadership and hands-on content design, with a strong emphasis on collaboration and communication.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Content Design Lead role at Finnair.
ASSUMPTION: These questions will help you better understand the role, the team, and the company, and demonstrate your interest in the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.