📌 Core Information
🔹 Job Title: Content Director
🔹 Company: Informa Group Plc.
🔹 Location: Phoenix, Arizona, United States (with remote/hybrid options in Boulder, CO, Washington DC, and New York, NY)
🔹 Job Type: Full-time
🔹 Category: Information Services
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Leading content strategy and creation for the SupplySide Supplement Journal brand
- Collaborating with editorial, marketing, and sales teams to enhance audience engagement
- Building relationships with industry professionals to grow audience and boost engagement
- Guiding the editorial team on content strategy and ensuring content quality
ASSUMPTION: This role requires a high level of creativity, analytical thinking, and strong communication skills to effectively lead content strategy and creation for the brand.
📋 Key Responsibilities
✅ Lead content strategy and creation for the SupplySide Supplement Journal brand, ensuring high-quality and valuable content across various platforms
✅ Collaborate with editorial, marketing, and sales teams to enhance audience engagement and content performance
✅ Build strong relationships with professionals in the supplement space to grow audience, boost engagement, and take content quality to the next level
✅ Guide the editorial team on big-picture content strategy, always with an eye on what resonates with the audience and aligns with overall business goals
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in English, journalism, communications, or a related field
Experience: 10+ years of working experience in a content editing/writing position with a proven track record of editing technical material and demonstrating experience and interest in content research and analytics
Required Skills:
- Excellent creative and analytical skills
- Exceptional communication skills, both written and verbal
- Strong interpersonal and people skills, with the ability to work efficiently in a group setting and independently with minimal supervision
- Proficient in Microsoft Word, Excel, and PowerPoint, with a willingness to learn new software as needed
- Ability to read, analyze, and interpret complex documents
- Proven experience in content research and analytics
Preferred Skills:
- Experience with InCopy, Adobe Creative Suite, Google Analytics, photo/image management, SalesForce, and Swapcard
- Familiarity with the supplement industry
ASSUMPTION: Candidates should have a strong portfolio demonstrating their content creation and strategy skills, as well as experience working with editorial teams and industry professionals.
💰 Compensation & Benefits
Salary Range: $110,000 - $115,000 USD per year, depending on experience
Benefits:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Director role with 10+ years of experience in the information services industry. The benefits listed are subject to change and may vary depending on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, focusing on academic and business-to-business markets
Company Size: 10,001+ employees, with a global presence in over 30 countries
Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
- The company offers a range of services, including events, digital services, and academic knowledge, with a portfolio of over 10,000 colleagues across various specialist markets.
- Informa is a leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: Informa Group Plc.
ASSUMPTION: Informa's diverse range of services and global presence provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Established professional with 10+ years of experience in content creation and strategy
Reporting Structure: The Content Director will report directly to the Senior Content Director and work closely with editorial, marketing, and sales teams
Work Arrangement: Hybrid, with 3 days on-site and 2 days remote per week
Growth Opportunities:
- Potential to take on additional responsibilities and lead teams as the company continues to grow and expand its offerings
- Opportunities to work on diverse projects and collaborate with teams across various specialist markets
- Access to professional development resources and training opportunities
ASSUMPTION: The Content Director role offers a unique opportunity to lead content strategy and creation for a prominent brand within the information services industry, with ample room for growth and development.
🌍 Location & Work Environment
Office Type: Informa has multiple office locations worldwide, with this role based in Phoenix, Arizona, United States, with remote/hybrid options in Boulder, CO, Washington DC, and New York, NY
Office Location(s): 2828 North Central Avenue, Phoenix, Arizona 85004, United States (with remote/hybrid options in Boulder, CO, Washington DC, and New York, NY)
Geographic Context:
- Phoenix, Arizona, is the fifth-most populous city in the United States and the most populous state capital
- The city is known for its vibrant arts and culture scene, as well as its proximity to outdoor recreation opportunities in the Sonoran Desert
- Phoenix is home to a diverse range of industries, including healthcare, education, and technology
Work Schedule: Hybrid, with 3 days on-site and 2 days remote per week
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Content creation and strategy skills
- Communication and interpersonal skills
- Industry knowledge and understanding of the supplement market
- Ability to work effectively in a hybrid work environment
Application Tips:
- Tailor your resume and cover letter to highlight your content creation and strategy skills, as well as your experience working with editorial teams and industry professionals
- Prepare examples of your content strategy and creation work to discuss during the interview
- Research the supplement industry and Informa Group Plc. to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Content strategy, content creation, editorial management, team leadership, industry knowledge, supplement market, hybrid work, remote work
ASSUMPTION: The interview process for this role will focus on assessing the candidate's content creation and strategy skills, as well as their ability to work effectively in a hybrid work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- InCopy
- Adobe Creative Suite
- Google Analytics
- Photo/image management software
- SalesForce
- Swapcard
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The Content Director will be expected to be proficient in relevant software and tools, with a willingness to learn new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Champions specialists
- Connects people with knowledge
- Helps them learn more, know more and do more
Work Style:
- Collaborative and inclusive
- Focused on delivering high-quality content and exceptional customer experiences
- Encourages continuous learning and professional development
Self-Assessment Questions:
- How do you align with Informa's company values, particularly in the context of this role?
- How comfortable are you working in a hybrid work environment, balancing on-site collaboration and remote work?
- How do you approach continuous learning and professional development, particularly in the context of the supplement industry?
ASSUMPTION: Informa values candidates who demonstrate a strong cultural fit, with a passion for connecting people with knowledge and a commitment to delivering high-quality content and exceptional customer experiences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing on-site collaboration and remote work in a hybrid work environment
- Keeping up-to-date with industry trends and market data in a rapidly evolving supplement market
- Building and maintaining strong relationships with industry professionals and stakeholders
ASSUMPTION: The Content Director role presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Content Manager vs. Content Director: While both roles focus on content strategy and creation, the Content Director role carries more responsibility for leading teams and driving overall content vision and strategy
- Industry-specific context: The supplement industry is dynamic and rapidly evolving, requiring Content Directors to stay up-to-date with market trends and adapt content strategies accordingly
- Career path comparison: The Content Director role offers a clear path for career progression, with opportunities to take on additional responsibilities and lead teams as the company grows
ASSUMPTION: The Content Director role is distinct from other content-focused positions, requiring a unique blend of strategic thinking, leadership, and content creation skills.
📝 Sample Projects
- Developing a comprehensive content strategy for the SupplySide Supplement Journal brand, aligning with overall business goals and audience needs
- Leading the creation of engaging and thought-leadership content for industry events, webinars, and podcasts
- Collaborating with industry professionals to gather market data and identify trends, informing content strategy and creation
ASSUMPTION: The Content Director role offers a unique opportunity to work on high-impact projects that drive audience engagement and content performance for a prominent brand within the information services industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall content strategy for the SupplySide Supplement Journal brand?
- What are the most significant challenges facing the content team currently, and how can this role help address them?
- How does Informa support the professional development and growth of its content team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to driving content strategy and creation for the SupplySide Supplement Journal brand.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your content creation and strategy skills, as well as your experience working with editorial teams and industry professionals
- Prepare examples of your content strategy and creation work to discuss during the interview
- Research the supplement industry and Informa Group Plc. to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
