📌 Core Information
🔹 Job Title: Content Director
🔹 Company: Informa Group Plc.
🔹 Location: Phoenix, Arizona, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Information Services
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Boulder, CO or Phoenix, AZ)
🚀 Job Overview
Key aspects of this role include:
- Leading content strategy for the SupplySide Supplement Journal brand
- Collaborating with editorial, marketing, and sales teams
- Guiding the editorial team on content strategy
- Building relationships with industry professionals
ASSUMPTION: This role requires a high level of creativity, analytical thinking, and strong communication skills. The ideal candidate will have a deep understanding of the supplement industry and a proven track record in content development and strategy.
📋 Key Responsibilities
✅ Lead content strategy and execution for the SupplySide Supplement Journal brand
✅ Collaborate with editorial, marketing, and sales teams to create engaging content
✅ Guide the editorial team on content strategy and ensure content meets brand goals
✅ Build relationships with industry professionals to grow audience engagement
✅ Manage freelance writers and contributed content
✅ Oversee website content and featured content
✅ Stay up-to-date with industry trends and market data
✅ Attend industry events and trade shows to gather information and network
✅ Speak, present, and moderate engaging and thought-leadership ideas at industry events
ASSUMPTION: This role requires a high level of responsibility and independence, with the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in English, journalism, communications, or a related field
Experience: 10+ years of experience in content editing/writing, with a focus on technical material and industry-specific content
Required Skills:
- Excellent communication skills (written and verbal)
- Proficient in Microsoft Word, Excel, and PowerPoint
- Strong analytical and creative thinking skills
- Ability to edit technical material and conduct research
- Proficient in InCopy, Adobe Creative Suite, Google Analytics, photo/image management, SalesForce, and Swapcard (or willingness to learn)
Preferred Skills:
- Experience with content research and analytics
- Familiarity with the supplement industry
- Proven ability to mentor and guide junior editorial personnel
ASSUMPTION: Candidates with a strong portfolio showcasing their content development and strategy skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $115,000 USD (based on industry standards for this role and experience level)
Benefits:
- Freedom & Flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great Community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader Impact: take up to four days per year to volunteer, with charity match funding available too
- Career Opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
ASSUMPTION: Informa offers a comprehensive benefits package that prioritizes work-life balance, professional development, and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets
Company Size: 10,001+ employees (Large enterprise)
Founded: 1998 (as Informa plc)
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- They are a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
- Informa serves specialist markets through a range of businesses, including Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital Events
- Exhibitions
- Specialist Content
- Research
- Consultancy
- Digital Services
- Lead Generation
- B2B Markets
- Academic Markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa is a large, international company with a diverse range of businesses and a strong focus on connecting people with knowledge in their respective markets.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and independence
Reporting Structure: Reports directly to the Senior Content Director
Work Arrangement: Hybrid (Boulder, CO or Phoenix, AZ) with the opportunity to work from (almost!) anywhere for up to four weeks a year
Growth Opportunities:
- Potential to move into a senior leadership role within Informa or one of its subsidiaries
- Opportunities to work on high-profile projects and events
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (Boulder, CO or Phoenix, AZ) with the opportunity to work from (almost!) anywhere for up to four weeks a year
Office Location(s): 5541 Central Ave, Boulder, Colorado 80301, US and 2828 N Central Ave, Phoenix, AZ 85004, US
Geographic Context:
- Boulder, CO: Known for its outdoor recreation, cultural scene, and tech industry
- Phoenix, AZ: The fifth-most populous city in the US, with a diverse economy and a growing tech industry
Work Schedule: Full-time, with flexible working patterns and the opportunity to work remotely
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, with the opportunity to work from almost anywhere for up to four weeks a year.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Senior Content Director
- Background check and offer extension
Key Assessment Areas:
- Content development and strategy skills
- Industry knowledge and trends
- Communication and interpersonal skills
- Leadership and mentoring abilities
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your content development and strategy skills, as well as your industry-specific experience
- Prepare examples of your content strategy and development work to discuss during the interview
- Research the supplement industry and Informa's brands to demonstrate your knowledge and enthusiasm for the role
- Practice your presentation and communication skills, as you may be asked to present during the interview
ATS Keywords: Content Strategy, Content Development, Editorial Leadership, Industry Knowledge, Research Skills, Project Management, Budget Management, Networking, Presentation Skills, Content Director, SupplySide Supplement Journal
ASSUMPTION: Informa's application process is thorough and competitive, with a strong focus on finding the best fit for the role and the company's culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- InCopy
- Adobe Creative Suite
- Google Analytics
- Photo/ Image Management
- SalesForce
- Swapcard
- Content Management Systems (CMS)
- Project Management Tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The Content Director will need to be proficient in relevant software and tools to manage content development and strategy effectively.
👔 Cultural Fit Considerations
Company Values:
- Inspiring Knowledge
- Connecting People
- Expertise with Heart
- Boldness with Balance
- Collaboration with Care
Work Style:
- Collaborative and inclusive
- Focused on continuous learning and improvement
- Results-driven and accountable
- Adaptable and resilient
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- Do you align with Informa's core values and work style?
- Are you comfortable working in a hybrid environment with flexible working patterns?
- Do you have strong communication and interpersonal skills, with the ability to build relationships with industry professionals?
- Are you able to manage multiple projects and deadlines effectively?
- Do you have a proven track record in content development and strategy, with a deep understanding of the supplement industry?
ASSUMPTION: Informa values candidates who align with their core values and work style, as well as those who demonstrate strong communication and interpersonal skills, adaptability, and a commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with industry trends and market data
- Building and maintaining relationships with industry professionals
- Working effectively in a hybrid environment with flexible working patterns
- Managing a team of freelance writers and contributed content
ASSUMPTION: The Content Director role presents unique challenges that require strong project management, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Content Manager: Focuses on day-to-day content creation and management, while the Content Director oversees content strategy and development
- Editorial Director: Oversees the editorial team and content production, while the Content Director focuses on content strategy and industry relationships
- Marketing Director: Responsible for overall marketing strategy, while the Content Director focuses on content strategy within the marketing mix
ASSUMPTION: The Content Director role is unique and requires a specific blend of skills and experience to succeed.
📝 Sample Projects
- Developing a comprehensive content strategy for the SupplySide Supplement Journal brand
- Managing the editorial calendar and ensuring content meets brand goals
- Building and maintaining relationships with industry professionals to grow audience engagement
- Overseeing the production of digital magazines, web content, and e-commerce assets
- Speaking, presenting, and moderating engaging and thought-leadership ideas at industry events
ASSUMPTION: The Content Director role offers a wide range of projects and opportunities to make a significant impact on the SupplySide Supplement Journal brand and the broader Informa organization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader content strategy for the SupplySide Supplement Journal brand?
- What are the most significant challenges facing the content team, and how can this role help address them?
- How does Informa support the professional development and growth of its content team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and helps you better understand the organization's expectations and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content development and strategy skills, as well as your industry-specific experience
- Prepare examples of your content strategy and development work to discuss during the interview
- Research the supplement industry and Informa's brands to demonstrate your knowledge and enthusiasm for the role
- Practice your presentation and communication skills, as you may be asked to present during the interview
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
