📌 Core Information
🔹 Job Title: Content Director
🔹 Company: Informa Group Plc.
🔹 Location: Phoenix, Arizona, United States
🔹 Job Type: Full-time, Hybrid (Boulder, CO or Phoenix, AZ)
🔹 Category: Information Services
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Boulder, CO or Phoenix, AZ)
🚀 Job Overview
Key aspects of this role include:
- Leading content strategy and creation for the SupplySide Supplement Journal brand
- Collaborating with editorial, marketing, and sales teams to develop content that meets business objectives
- Building relationships with industry professionals to grow audience engagement
- Guiding and mentoring the editorial team on content strategy and execution
- Attending industry events and representing the brand as a thought leader
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the supplement industry.
📋 Key Responsibilities
✅ Lead content strategy and creation for the SupplySide Supplement Journal brand, ensuring high-quality and valuable content across various platforms
✅ Collaborate with editorial, marketing, and sales teams to develop content strategies that align with business objectives
✅ Build relationships with industry professionals to grow audience engagement and take the quality of content to the next level
✅ Guide and mentor the editorial team on content strategy, ensuring content meets brand voice and values and aligns with overall business goals
✅ Attend industry events, gather market data, and represent the brand as a thought leader
✅ Manage freelancer and contributed writer relationships, ensuring content meets deadlines and objectives
✅ Edit all calendared content as appropriate and ensure brand and personal deadlines are met
ASSUMPTION: This role requires strong leadership, project management, and communication skills to manage multiple projects and teams effectively.
🎯 Required Qualifications
Education: Bachelor's degree in English, journalism, communications, or a related field
Experience: Ten years of working experience in a content editing/writing position with an ability to edit technical material
Required Skills:
- Excellent communication skills, both written and verbal
- Strong creative and analytical skills
- Proficient in Microsoft Office Suite, InCopy, Adobe Creative Suite, Google Analytics, photo/image management, SalesForce, and Swapcard
- Proven experience in content research and analytics
- Ability to work independently and in a team environment
Preferred Skills:
- Experience in the supplement industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong portfolio demonstrating their ability to create engaging, high-quality content and a proven track record in content strategy and leadership.
💰 Compensation & Benefits
Salary Range: $110,000 - $115,000 USD
Benefits:
- Freedom & Flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great Community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader Impact: take up to four days per year to volunteer, with charity match funding available too
- Career Opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning
- Time Out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
ASSUMPTION: Informa offers a comprehensive benefits package that prioritizes work-life balance, professional development, and employee wellbeing.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, focusing on academic and business-to-business markets
Company Size: 10,001+ employees, with a global presence and a diverse range of specialist markets
Founded: Informa was founded in 1998 and is headquartered in London, UK
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
- The company serves various specialist markets, including Pharma, Medical and Biotech, Tech, Natural Products, Beauty & Aesthetics, Finance, Research and Advanced Learning.
- Informa is a leading international events, digital services and academic knowledge business, with over 10,000 colleagues across 30 countries.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa's diverse range of specialist markets and global presence offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: Experienced professional with significant leadership and strategic responsibilities
Reporting Structure: The Content Director will report directly to the Senior Content Director and collaborate closely with editorial, marketing, and sales teams
Work Arrangement: Hybrid, with the option to work from either the Boulder, CO or Phoenix, AZ office
Growth Opportunities:
- Potential to expand the role's scope and influence as the SupplySide Supplement Journal brand grows
- Opportunities to work with and learn from experienced professionals across various specialist markets
- Chance to develop and refine content strategies that drive business growth and audience engagement
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the SupplySide Supplement Journal brand and Informa's broader business objectives.
🌍 Location & Work Environment
Office Type: Informa's Phoenix, AZ office is a modern, collaborative workspace with a mix of open and private workspaces
Office Location(s): 5541 Central Ave, Boulder, Colorado 80301, US and 85 2nd St, San Francisco, California 94105, US
Geographic Context:
- Phoenix, AZ: A vibrant, multicultural city with a growing tech industry and a strong focus on wellness and outdoor recreation
- Boulder, CO: A scenic, active-lifestyle city with a thriving tech industry and a strong focus on sustainability and environmental responsibility
Work Schedule: Informa offers a flexible work schedule, with the option to work from either the Boulder, CO or Phoenix, AZ office or remotely
ASSUMPTION: Informa's flexible work arrangements and modern office spaces foster a productive and enjoyable work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and key stakeholders
- Final interview with the Senior Content Director
- Background check and offer
Key Assessment Areas:
- Content strategy and development skills
- Leadership and team management abilities
- Industry knowledge and market awareness
- Communication and interpersonal skills
- Cultural fit and alignment with Informa's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content strategy and development work to discuss during the interview
- Research Informa's specialist markets and be prepared to discuss how your skills and experience align with the company's goals
- Prepare thoughtful questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Content Strategy, Content Development, Leadership, Team Management, Industry Knowledge, Market Awareness, Communication, Cultural Fit, Informa, SupplySide Supplement Journal
ASSUMPTION: Informa's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- InCopy
- Adobe Creative Suite
- Google Analytics
- Photo/ Image Management
- SalesForce
- Swapcard
ASSUMPTION: The Content Director will be expected to be proficient in relevant software and tools, with the opportunity to learn and develop new skills as needed.
👔 Cultural Fit Considerations
Company Values:
- Inspiring specialists
- Connecting people with knowledge
- Doing the right thing
- Being bold and creative
- Working together
Work Style:
- Collaborative and inclusive
- Focused on results and continuous improvement
- Adaptable and responsive to change
- Supportive of work-life balance and employee wellbeing
Self-Assessment Questions:
- Do you align with Informa's values and work style?
- Are you comfortable working in a hybrid environment and collaborating with remote teams?
- Do you have experience leading and mentoring teams in a content-focused role?
- Are you comfortable working with industry professionals and building relationships to drive audience engagement?
ASSUMPTION: Informa's values and work style emphasize collaboration, creativity, and a commitment to connecting people with knowledge, making it an ideal fit for candidates with strong communication and leadership skills.
⚠️ Potential Challenges
- Managing multiple projects and teams simultaneously
- Balancing strategic content development with day-to-day editorial tasks
- Keeping up with industry trends and market data in a fast-paced environment
- Building and maintaining strong relationships with industry professionals and stakeholders
- Adapting to changes in the market and business priorities
ASSUMPTION: The Content Director will need to be proactive, organized, and adaptable to overcome these potential challenges and succeed in the role.
📈 Similar Roles Comparison
- Unlike other content director roles, this position focuses on the supplement industry and requires a deep understanding of the market and its trends
- Informa's global presence and diverse range of specialist markets offer unique opportunities for career growth and development not found in more narrowly-focused roles
- This role requires a balance of strategic content development and day-to-day editorial tasks, unlike more specialized content strategy or management roles
ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experience align with the specific requirements and opportunities it offers.
📝 Sample Projects
- Developing a content strategy for a new supplement industry-focused publication or event
- Creating a series of thought leadership articles or webinars to establish the SupplySide Supplement Journal brand as a go-to resource for industry professionals
- Managing a team of editors and contributors to produce high-quality, engaging content for multiple platforms, including digital magazines, websites, and e-commerce assets
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Content Director role and the impact it can have on the SupplySide Supplement Journal brand and the broader supplement industry.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the SupplySide Supplement Journal brand, and how can this role address them?
- How does this role collaborate with other teams and departments within Informa to drive business growth and audience engagement?
- What opportunities are there for growth and development within this role and Informa's broader organization?
- How does Informa support work-life balance and employee wellbeing, particularly for remote and hybrid workers?
- What are the key priorities for this role in the first 90 days, and how can I best prepare to address them?
ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in the role and commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content strategy and development work to discuss during the interview
- Research Informa's specialist markets and be prepared to discuss how your skills and experience align with the company's goals
- Prepare thoughtful questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
