📌 Core Information
🔹 Job Title: Content Director
🔹 Company: Informa Group Plc.
🔹 Location: Phoenix, Arizona, United States
🔹 Job Type: Full-time
🔹 Category: Information Services
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Boulder, CO or Phoenix, AZ)
🚀 Job Overview
Key aspects of this role include:
- Leading content creation for the SupplySide Supplement Journal brand
- Collaborating with editorial, marketing, and sales teams
- Guiding the editorial team on content strategy
- Building relationships with industry professionals
- Managing freelancers and contributed writers
ASSUMPTION: This role requires a high level of creativity, analytical skills, and strong communication abilities. The ideal candidate will have a deep understanding of the supplement industry and a proven track record in content development and strategy.
📋 Key Responsibilities
✅ Lead content creation for the SupplySide Supplement Journal brand, ensuring high-quality and valuable content across various platforms
✅ Collaborate with editorial, marketing, and sales teams to enhance audience engagement
✅ Guide the editorial team on content strategy, always keeping an eye on what resonates with the audience and aligns with overall business goals
✅ Build strong relationships with professionals in the supplement space to grow the audience, boost engagement, and take the quality of content to the next level
✅ Manage freelancer and contributed writer relationships, ensuring assignments meet content objectives and deadlines are met
✅ Edit all calendared content as appropriate
✅ Manage website content and featured content
✅ Ensure brand and personal deadlines are met and production goes smoothly
✅ Read competing publications and external information to stay up-to-date with the marketplace
✅ Communicate with content team members and other stakeholders via meetings and internal communication vehicles
ASSUMPTION: This role requires a high level of multitasking, attention to detail, and the ability to work well under pressure. The ideal candidate will be self-motivated, inspiring to others, and able to work efficiently in a group setting as well as independently with minimal supervision.
🎯 Required Qualifications
Education: Bachelor's degree in English, journalism, communications, or a related field
Experience: Ten years of working experience in a content editing/writing position with an ability to edit technical material. Demonstrate experience and interest in content research and analytics.
Required Skills:
- Excellent creative and analytical skills
- Exceptional communication skills, both written and verbal
- Proficient in Microsoft Word, Excel, and PowerPoint
- Proficient or teachable in certain software, such as InCopy, Adobe Creative Suite, Google Analytics, photo/image management, SalesForce, and Swapcard
- Strong interpersonal and people skills
- Ability to make effective presentations at industry tradeshows, webinars, podcasts, and video interviews
- Proven experience in content research and analytics
Preferred Skills:
- Experience in the supplement industry
- Familiarity with Informa or similar organizations
- Proven ability to mentor and guide junior editorial personnel
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation and strategy skills will be given priority. Previous experience in a similar role within the information services industry is highly desirable.
💰 Compensation & Benefits
Salary Range: $110,000 - $115,000 USD (Based on industry standards for a Content Director role with 10+ years of experience)
Benefits:
- Freedom and flexibility, with the opportunity to work from (almost!) anywhere for up to four weeks a year
- Great community with in-person and online social events, charity initiatives, and active diversity and inclusion networks
- Broader impact through volunteering opportunities and charity match funding
- Career opportunity with bespoke training, learning, mentoring platforms, and access to thousands of courses on LinkedIn Learning
- Competitive benefits, including a 401k match, health, vision, and dental insurance, parental leave, and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
- Recognition for great work with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
Working Hours: Full-time, typically 40 hours per week, with flexibility to work from home up to four weeks a year
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Director role with 10+ years of experience. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, focusing on academic and business-to-business markets
Company Size: 10,001+ employees, with a global presence and a place for colleagues to bring ideas to life, do work that makes a real impact, and discover opportunities to grow
Founded: Informa was founded in 1998 and is headquartered in London, UK
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more
- The company serves a wide range of specialist markets, including Pharma, Medical and Biotech, Tech, Natural Products, Beauty & Aesthetics, Finance, Research and Advanced Learning, and many more
- Informa is a leading international events, digital services, and academic knowledge business, with a presence in over 30 countries
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa's diverse range of specialist markets and global presence offer unique opportunities for candidates to grow both personally and professionally.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Senior Content Director
Reporting Structure: The Content Director will oversee Managing Editors/Associate Editors and guide their decisions related to digital products, content inclusion, design direction, setting precedents, and revamping processes as needed
Work Arrangement: Hybrid, with the option to work from home up to four weeks a year
Growth Opportunities:
- Potential to move into a more senior role within Informa's content team or across other brands within the organization
- Opportunities to develop new staff and introduce them to the community at large
- Chance to grow industry knowledge and expertise through regular engagement with professionals in the supplement space
ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on the content strategy and quality of the SupplySide Supplement Journal brand, while also growing their own career within Informa.
🌍 Location & Work Environment
Office Type: Informa's offices are modern, collaborative spaces designed to foster creativity and productivity
Office Location(s): The role can be based in either the Boulder, CO or Phoenix, AZ office
Geographic Context:
- Boulder, Colorado: Known for its outdoor recreation, cultural scene, and tech industry
- Phoenix, Arizona: The fifth-most populous city in the United States, with a diverse economy and a growing tech industry
Work Schedule: Full-time, with flexibility to work from home up to four weeks a year
ASSUMPTION: Both Boulder and Phoenix offer unique opportunities for candidates to enjoy an excellent work-life balance, with access to a wide range of cultural, recreational, and professional development opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth phone or video interview with the hiring manager
- Final in-person or video interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Content creation and strategy skills
- Communication and interpersonal skills
- Industry knowledge and experience
- Cultural fit with Informa's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content creation and strategy skills, as well as any experience working in the supplement industry
- Prepare for behavioral interview questions that focus on your ability to lead, collaborate, and make data-driven decisions
- Be ready to discuss your thoughts on the current state of the supplement industry and how you would approach growing the SupplySide Supplement Journal brand
ATS Keywords: Content Director, Content Strategy, Content Creation, Editorial, Marketing, Sales, Supplement Industry, A/B Testing, SEO, Analytics, Freelance Management, Team Leadership
ASSUMPTION: Informa's application process is designed to be thorough and fair, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (InCopy, Photoshop, Illustrator)
- Google Analytics
- SalesForce
- Swapcard
- Project management tools (e.g., Asana, Trello, Jira)
- Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
- Industry-specific tools and software (e.g., supplement industry databases, research platforms)
ASSUMPTION: The ideal candidate will have experience with a wide range of content creation and management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Champions specialists
- Connects people with knowledge
- Helps them learn more, know more, and do more
- Fosters a global community of colleagues who bring ideas to life, do work that makes a real impact, and discover opportunities to grow
Work Style:
- Collaborative and inclusive
- Focused on delivering high-quality, valuable content
- Data-driven and analytical
- Adaptable and flexible
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do your personal values align with Informa's company values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach mentoring and guiding junior editorial personnel to help them grow both personally and professionally?
ASSUMPTION: Informa's company culture is built on a foundation of collaboration, inclusivity, and a commitment to helping colleagues grow both personally and professionally. Candidates who share these values and are eager to contribute to a positive work environment will thrive in this role.
⚠️ Potential Challenges
- The role requires a high level of multitasking and the ability to manage multiple projects simultaneously
- Candidates may face competition from other highly qualified professionals in the content creation and strategy field
- The role may require occasional travel to attend industry events, trade shows, and conferences
- The supplement industry is constantly evolving, and candidates must be prepared to stay up-to-date with the latest trends and developments
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and be proactive in seeking out new opportunities for growth and learning.
📈 Similar Roles Comparison
- Content Manager vs. Content Director: A Content Manager typically focuses on day-to-day content creation and execution, while a Content Director oversees the broader content strategy and team leadership
- Industry-specific context: The supplement industry is unique in its focus on natural and synthetic ingredients, with a wide range of applications across various sectors, including food, beverage, cosmetics, and pharmaceuticals
- Career path comparison: A Content Director role can lead to further senior-level positions within Informa or other organizations, such as Vice President of Content or Chief Content Officer
ASSUMPTION: Candidates should carefully consider their career goals and the unique aspects of the supplement industry when comparing this role to similar positions in other industries.
📝 Sample Projects
- Developing a comprehensive content strategy for the SupplySide Supplement Journal brand, including digital magazines, web content, e-commerce assets, and more
- Leading a team to create engaging and thought-leadership content for industry events, webinars, and podcasts
- Managing the editorial calendar and ensuring that content is delivered on time and meets the required quality standards
- Collaborating with sales and marketing teams to create targeted content that resonates with specific audience segments
ASSUMPTION: The ideal candidate will have a proven track record of successfully leading content creation and strategy projects, with a deep understanding of the supplement industry and a strong commitment to delivering high-quality, valuable content.
❓ Key Questions to Ask During Interview
- How does Informa support the professional development of its content team members?
- What are the key priorities for the SupplySide Supplement Journal brand in the first 90 days of this role?
- How does Informa measure the success of its content initiatives, and how can I contribute to improving these metrics?
- What opportunities are there for collaboration with other brands within the Informa portfolio?
- How does Informa approach diversity, equity, and inclusion in its content creation and strategy?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of Informa's content strategy, team dynamics, and the company's commitment to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content creation and strategy skills, as well as any experience working in the supplement industry
- Prepare for behavioral interview questions that focus on your ability to lead, collaborate, and make data-driven decisions
- Be ready to discuss your thoughts on the current state of the supplement industry and how you would approach growing the SupplySide Supplement Journal brand
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
