Content Director

📌 Core Information

🔹 Job Title: Content Director

🔹 Company: Informa Group Plc.

🔹 Location: Phoenix, Arizona, United States (with remote options for Boulder, Colorado)

🔹 Job Type: Full-time

🔹 Category: Information Services

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Boulder, CO or Phoenix, AZ office)

🚀 Job Overview

Key aspects of this role include:

• Leading content strategy and creation for the SupplySide Supplement Journal brand
• Collaborating with editorial, marketing, and sales teams to enhance audience engagement
• Building relationships with industry professionals to grow audience and boost engagement
• Managing freelance writers and contributed content
• Guiding the editorial team on content strategy and brand vision

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects and teams.

📋 Key Responsibilities

✅ Lead content strategy and creation for the SupplySide Supplement Journal brand across various platforms

✅ Collaborate with editorial, marketing, and sales teams to enhance audience engagement and content performance

✅ Build and maintain strong relationships with industry professionals to grow audience and boost engagement

✅ Manage freelance writers and contributed content, ensuring content meets brand voice and values

✅ Guide the editorial team on content strategy and brand vision, providing direction and edits as needed

✅ Brainstorm speaker ideas and moderate conference programming for SupplySide events, both onsite and virtual

✅ Stay up-to-date with industry trends and gather market data for content creation

✅ Attend trade shows and conferences to gather information and engage with audience members and clients

✅ Speak, present, and moderate engaging and thought-leadership ideas during online and in-person industry events

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor’s degree in English, journalism, communications, or a related field

Experience: Ten years of working experience in a content editing/writing position with an ability to edit technical material

Required Skills:

• Excellent communication skills, both written and verbal
• Proficient in Microsoft Word, Excel, and PowerPoint
• Proficient or teachable in certain software, such as InCopy, Adobe Creative Suite, Google Analytics, photo/image management, SalesForce, and Swapcard
• Strong creative and analytical skills
• Ability to conduct research and develop engaging, captivating content
• Excellent interpersonal and people skills
• Strong leadership and mentoring skills
• Ability to manage multiple projects and teams

Preferred Skills:

• Experience with content research and analytics
• Familiarity with the supplement industry
• Experience with event programming and speaker management

ASSUMPTION: Candidates should have a strong background in content creation and management, with a proven track record of driving audience engagement and growth.

💰 Compensation & Benefits

Salary Range: $110,000 - $115,000 USD per year

Benefits:

• Freedom and flexibility, with remote work options
• Great community with in-person and online social events, charity initiatives, and diversity & inclusion networks
• Broader impact opportunities, such as volunteering and charity match funding
• Career opportunity with bespoke training, mentoring platforms, and access to LinkedIn Learning
• Time out with 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision, and dental insurance, parental leave, and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
• Recognition for great work, with global awards and kudos programs
• International collaboration opportunities

ASSUMPTION: Informa offers competitive compensation and a comprehensive benefits package, with a strong focus on work-life balance and employee wellbeing.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, focusing on academic and business-to-business markets

Company Size: 10,001+ employees, with a global presence and a diverse range of brands

Founded: Informa was founded in 1998 and is headquartered in London, UK

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company serves various specialist markets through its brands, including Pharma, Medical, and Biotech; Tech; Natural Products; Beauty & Aesthetics; Finance; Research and Advanced Learning; and more.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa is a leading international events, digital services, and academic knowledge business, with a strong focus on connecting people with knowledge and driving industry growth.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Senior Content Director

Reporting Structure: The Content Director will oversee Managing Editors/Associate Editors and freelance writers

Work Arrangement: Hybrid, with the option to work remotely from Boulder, CO or Phoenix, AZ

Growth Opportunities:

• Potential to grow into a more senior role within the content team or across other brands within Informa
• Opportunities to expand industry knowledge and expertise through collaboration with other directors and leaders
• Chance to develop and mentor junior editorial personnel, enhancing the business’ content and audience engagement

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and industry expertise.

🌍 Location & Work Environment

Office Type: Informa has multiple office locations worldwide, with this role based in Phoenix, AZ or Boulder, CO

Office Location(s): 5541 Central Ave, Boulder, Colorado 80301, US and 2828 North Central Avenue, Phoenix, Arizona 85004, US

Geographic Context:

• Boulder, Colorado: A mid-sized city with a strong focus on outdoor recreation, technology, and entrepreneurship
• Phoenix, Arizona: The fifth-most populous city in the United States, with a diverse economy and a growing tech industry

Work Schedule: Full-time, with flexible remote work options

ASSUMPTION: Both Boulder and Phoenix offer vibrant, diverse work environments with ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Senior Content Director
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy skills
• Leadership and team management abilities
• Industry knowledge and trends awareness
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
• Research the SupplySide Supplement Journal brand and industry trends to demonstrate your knowledge and enthusiasm
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture

ATS Keywords: Content strategy, content creation, editorial management, team leadership, industry trends, audience engagement, event programming, speaker management, content research, analytics

ASSUMPTION: Informa's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on problem-solving and leadership abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• InCopy
• Adobe Creative Suite
• Google Analytics
• Photo/image management software
• SalesForce
• Swapcard
• Project management tools (e.g., Asana, Trello, Jira)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Familiarity with these tools is essential for success in this role, with some software proficiency required and others teachable.

👔 Cultural Fit Considerations

Company Values:

• Champions specialists
• Connects people with knowledge
• Drives learning, knowing, and doing
• Leads in academic and business-to-business markets
• Offers freedom and flexibility
• Fosters an inclusive community
• Promotes broader impact
• Provides career opportunity
• Supports work-life balance

Work Style:

• Collaborative and team-oriented
• Strategic and forward-thinking
• Adaptable and responsive to change
• Results-driven and accountable
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with Informa's company values, particularly "Champions specialists" and "Connects people with knowledge"?
• How comfortable are you working in a hybrid or remote work environment, and what strategies do you use to stay productive and connected with your team?
• How do you approach mentoring and developing junior editorial personnel, and what strategies have you used in the past to enhance their skills and confidence?

ASSUMPTION: Informa values candidates who align with their company values, embrace a collaborative work style, and demonstrate a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and teams, requiring strong organizational skills and multitasking
• Keeping up with industry trends and gathering market data for content creation
• Attending trade shows and conferences, which may require travel and time away from the office
• Balancing content creation and strategy with hands-on editing and management tasks
• Working in a fast-paced, dynamic environment with shifting priorities and deadlines

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Content Director vs. Editor-in-Chief: Both roles involve content strategy and management, but the Editor-in-Chief typically has more oversight and responsibility for the overall publication or brand
• Content Director vs. Content Strategist: The Content Strategist focuses more on content planning, audience analysis, and content performance metrics, while the Content Director oversees the entire content creation and management process
• Content Director vs. Managing Editor: The Content Director has more strategic responsibility and oversees the Managing Editor, who is more involved in day-to-day content creation and management

ASSUMPTION: While these roles share some similarities, each has unique responsibilities and requirements, with the Content Director role offering a blend of strategic planning, hands-on content creation, and team management.

📝 Sample Projects

• Developing and implementing a comprehensive content strategy for the SupplySide Supplement Journal brand, including digital magazines, web content, e-commerce assets, and more
• Managing the editorial calendar and ensuring content meets brand voice and values, as well as content objectives
• Collaborating with industry professionals to generate article ideas for op-ed columns and proactively engage with target audience members
• Speaking, presenting, and moderating engaging and thought-leadership ideas during online and in-person industry events

ASSUMPTION: These sample projects highlight the strategic, collaborative, and hands-on aspects of the Content Director role, requiring strong communication, leadership, and problem-solving skills.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the SupplySide Supplement Journal brand, and how can this role address them?
• How does this role collaborate with other teams, such as editorial, marketing, and sales, to enhance audience engagement and content performance?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Informa support the professional development and growth of its Content Directors?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Informa Group Plc. job listing
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
• Research the SupplySide Supplement Journal brand and industry trends to demonstrate your knowledge and enthusiasm
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture
• Follow up with the hiring manager or HR team within one week of your interview, expressing your appreciation for the opportunity and reiterating your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.