Content Director

📌 Core Information

🔹 Job Title: Content Director

🔹 Company: GoSpooky

🔹 Location: Amsterdam, Noord-Holland, Netherlands (Hybrid)

🔹 Job Type: Full-time, On-site (with Remote OK)

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading and mentoring a team of content creatives and strategists to deliver high-quality output
• Overseeing content strategies and aligning campaigns with client objectives to drive engagement and impact
• Staying ahead of social and pop culture trends to create innovative, social-first content
• Collaborating cross-functionally to ensure seamless execution of ideas across various media platforms
• Developing and presenting creative visions to clients, securing buy-in and aligning stakeholders on strategic direction
• Elevating GoSpooky’s creative approach by championing bold, experimental storytelling techniques

ASSUMPTION: This role requires a strong understanding of social media trends and a proven track record in creative leadership within a social or creative agency.

📋 Key Responsibilities

✅ Lead and mentor a team of content creatives and strategists to ensure high-quality output that meets client and company goals

✅ Oversee and shape content strategies, aligning campaigns with client objectives to drive engagement and impact

✅ Stay ahead of social and pop culture trends, identifying opportunities to create innovative, social-first content

✅ Collaborate cross-functionally to ensure seamless execution of ideas across various media platforms

✅ Develop and present creative visions to clients, securing buy-in and aligning stakeholders on strategic direction

✅ Elevate GoSpooky’s creative approach by championing bold, experimental storytelling techniques

ASSUMPTION: This role requires a hands-on approach to content creation and a deep understanding of the social media landscape.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, or a related discipline) or equivalent experience

Experience: 8+ years of experience in a creative leadership role within a social or creative agency

Required Skills:

• Fluency in Dutch and English
• Strong portfolio showcasing successful social-led campaigns and content strategies
• Hands-on expertise in video editing, storytelling, creative writing, and art direction
• Ability to inspire, mentor, and push teams to deliver impactful work
• Expertise in developing and overseeing content strategies that drive success
• Strong understanding of social and pop culture trends to create relevant content
• Ability to present ideas, secure buy-in, and align teams and clients
• Proven experience leading and executing high-impact social media campaigns

Preferred Skills:

• Experience working with international clients
• Knowledge of AR, 3D design, or other emerging technologies

ASSUMPTION: Candidates with a strong background in creative leadership and a deep understanding of social media trends are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and industry standards for a Content Director role in the Netherlands)

Benefits:

• Pension plan
• Mental health support
• Phone allowance (up to €25/month)
• Commuting allowance
• Healthy communal lunches
• Remote working possibility
• Flexible holiday policy
• MacBook
• Gift card and birthday wishes
• Fun events
• Dutch classes for international team members
• Training opportunities

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work

ASSUMPTION: The salary range is estimated based on industry standards for a Content Director role in the Netherlands, considering the candidate's experience and the company's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2016

Company Description:

• GoSpooky is a global agency made for the social era, keeping leading brands at the forefront of social media
• They constantly push the boundaries of what’s possible, with authentic people, bold ambition, and endless creativity
• Their clients include major brands like Nike, Disney, JBL, Samsung, and Unilever, and they are official creative agency partners for TikTok, Meta, and Snap

Company Specialties:

• Social Media
• Creativity
• Technology
• Storytelling
• Strategy
• Content
• Production
• AR
• Games
• Platforms
• Social Commerce
• Machine Learning
• 3D Design

Company Website: gospooky.com

ASSUMPTION: GoSpooky is a fast-growing, innovative agency with a strong focus on social media and creativity, offering a dynamic work environment for the right candidate.

📊 Role Analysis

Career Level: Senior/Management

Reporting Structure: This role reports directly to the Head of Content or a similar executive position

Work Arrangement: Hybrid (on-site with remote work possibility)

Growth Opportunities:

• Potential to grow into a leadership role within the content team or the wider agency
• Opportunities to work on high-profile campaigns for major international clients
• Chance to develop and implement innovative content strategies that shape the agency's approach

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the agency's content strategy and client portfolio.

🌍 Location & Work Environment

Office Type: Creative agency office

Office Location(s): Amsterdam, Noord-Holland, Netherlands

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a thriving creative industry
• The office is located in the city center, close to public transportation and amenities
• The Netherlands has a strong focus on work-life balance and employee well-being

Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of remote work

ASSUMPTION: The office environment is likely to be dynamic, creative, and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Presentation or case study preparation and presentation (if required)
• Final interview or discussion with the Head of Content or a similar executive

Key Assessment Areas:

• Creativity and innovation
• Strategic thinking and problem-solving
• Leadership and team management skills
• Understanding of social media trends and pop culture
• Communication and presentation skills

Application Tips:

• Highlight your relevant experience and achievements in creative leadership and social media campaign management
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare a portfolio showcasing your best work and explaining your creative process
• Research GoSpooky's clients and campaigns to demonstrate your understanding of their brand and approach

ATS Keywords: Content Director, Creative Leadership, Social Media, Content Strategy, Video Editing, Storytelling, Creative Writing, Art Direction, Mentoring, Trend Analysis, Client Presentation, Campaign Execution, Team Collaboration, Innovative Content Creation, Social Culture Understanding, Impactful Storytelling

ASSUMPTION: The application process is likely to be competitive, with a focus on assessing the candidate's creative vision, strategic thinking, and leadership skills.

🛠️ Tools & Technologies

• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Storytelling and creative writing tools (e.g., Google Docs, Microsoft Word)
• Art direction and design tools (e.g., Adobe Creative Suite, Sketch)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the agency's preferences.

👔 Cultural Fit Considerations

Company Values:

• Authentic
• Bold
• Creative

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on innovation and pushing boundaries

Self-Assessment Questions:

• Do you thrive in a fast-paced, creative environment?
• Are you comfortable working with diverse teams and managing multiple projects simultaneously?
• Do you have a strong understanding of social media trends and pop culture?

ASSUMPTION: Candidates who are authentic, bold, and creative, with a strong understanding of social media trends and a collaborative work style, are most likely to succeed at GoSpooky.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds, ensuring high-quality output consistently
• Keeping up with the fast-paced nature of social media trends and client demands
• Balancing the need for innovation with the need to meet client objectives and deadlines
• Adapting to a dynamic work environment with changing priorities and projects

ASSUMPTION: These challenges are common in creative leadership roles within the advertising industry and can be overcome with strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• This role differs from other content director positions in its focus on social media and the need for innovative, platform-native content
• GoSpooky's approach to content creation is heavily influenced by its ARC (Always Relevant Content) methodology, which sets it apart from other agencies
• Career progression in this role may involve moving into a leadership position within the content team or the wider agency, or specializing in a specific area of content creation

ASSUMPTION: This role offers unique opportunities for candidates interested in shaping the future of social media content and working with high-profile clients.

📝 Sample Projects

• Developing a social media campaign for a major international brand, from concept to execution
• Creating a long-form content series that resonates with a specific audience and drives engagement
• Collaborating with cross-functional teams to produce a high-impact, integrated marketing campaign

ASSUMPTION: These projects are designed to showcase the candidate's ability to lead and execute high-impact social media campaigns, as well as their understanding of the agency's approach to content creation.

❓ Key Questions to Ask During Interview

• Can you describe the agency's approach to content creation and how this role fits into that strategy?
• How does the content team collaborate with other departments within the agency?
• What are the biggest challenges facing the content team currently, and how can this role help address them?
• How does the agency support the professional development and growth of its employees?
• What is the expected timeline for this role, and how will my performance be measured?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the agency's culture, and the expectations for their success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
• Prepare a portfolio showcasing your best work and explaining your creative process
• Research GoSpooky's clients and campaigns to demonstrate your understanding of their brand and approach
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.